[Essential tools] Google dynamic search ads in the era of 'Machine' Speaking of 'Machine', what everyone will think of is automation, intelligence, and precision. So what does it have to do with Google Dynamic Search Ads?In fact, in the increasingly fierce Google Ads promotion, as consumers turn to online shopping and their behavioral processes become more and more complex, it becomes increasingly difficult to place ads accurately and efficiently. In the process of clearly capturing users' search intentions, we currently face three major problems. : 1. New search content emerges in an endless stream. Among searches on Google.com, 15% of searches are for new content every day; 2. Websites are becoming increasingly complex, larger and more dynamic than before. Therefore, it is more difficult to promote them through advertising; 3. Search methods are different from the past, and voice search is different from text search, further exacerbating the complexity of search.Just imagine that when we put out advertisements before 2015, 70% of our customers would be interested in seeing them.
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