In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
When it comes to 'Machine', what everyone thinks of is automation, intelligence, and precision. So what does it have to do with Google Dynamic Search Ads?In fact, in the increasingly fierce Google Ads promotion, as consumers turn to online shopping and their behavioral processes become more and more complex, it becomes increasingly difficult to place ads efficiently. In the process of clearly capturing users' search intentions, we currently face three major problems:
1. New search content emerges in an endless stream. Among searches on Google.com, 15% of searches are for brand-new content every day;
2. Websites are increasingly complex, larger and more dynamic than in the past, making it more difficult to promote them through advertising;
3. The search method is different from the past. Voice search is different from text search, which further increases the complexity of search.
Just imagine that when we ran ads before 2015, 70% of customers would be dissatisfied because they saw ads that were not relevant to their interests; today in 2019, if you want to bid for ads to achieve better results, seize customers’ searches Intention is especially important.There are trillions of searches every day, and it is obviously not feasible to tailor ads for each search on a large scale. Dynamic search advertising perfectly solves this problem. It cleverly uses 'Machine Learning' to explore customer searches. intent, automatically adjust ads, and display the advertising content most relevant to customers' search intentions in front of them, which perfectly improves customers' search experience and also contributes to the bidding conversion effect!
Before this, our commonly used search ads were enlarged text ads. Here we often had to write different ads for different types of keywords and update the content regularly, which was very time-consuming and labor-intensive, and there was no guarantee that the customer's search terms would match. Whether the advertising slogan meets the customer's search intention, and the difference between dynamic search advertising and this type of advertising is that dynamic search advertising is more intelligent and uses machine learning more fully and thoroughly, which greatly saves manpower; it can be based on advertising The client's website determines for which searches the ad will appear.
When a user searches, Dynamic Search Ads will read the advertiser's search intent and match the user's query with the web content on the website; at the same time, Dynamic Search Ads will combine the user's search intent with the customer's web content and other factors. , automatically generates an ad title, and after users click it, they will enter the most relevant landing page;
Three major advantages of dynamic search ads
1. Expand coverage: Dynamic search ads can cover traffic that ordinary search ads cannot: 15% of new search terms are generated every day, which cannot be covered by ordinary search advertising campaigns.Dynamic Search Ads significantly increase traffic from core target groups at a lower cost.
2. Machine learning for efficient automation: As one of the cores of Google advertising automation, machine learning technology helps discover untargeted search terms through automatic positioning. Through this, dynamic search ads can provide advertisers with incremental traffic more efficiently and save time, without the need for cumbersome keywords. Word management.
3. Data reporting is controllable and measurable: Dynamic Search Ads can provide a completely transparent search term report as a reference for analysis and optimization, and can control ad delivery by adjusting bids at the targeting level and excluding irrelevant traffic.
When people search on Google for terms that are closely related to titles and common phrases on your site, thenGoogle adsThese titles and phrases will be used to select the right landing page for your ad and generate clear, relevant headlines.
For example: We are a factory that makes stainless steel wire mesh. When a netizen searches for 'Anping Stainless Steel Wire Mesh' on Google, he will see your advertisement (the title is 'Stainless Steel Wire Mesh – Anping') When, your ad will be clicked and then the webpage of your Anping stainless steel wire mesh product will be reached.In this way, Dynamic Search Ads can quickly direct potential customers to the place on the website that contains the information they need.
Dynamic Search Ads use content from your site to target your ads for searches.You can choose from a variety of targeting options.
1. 'All web pages' positioning
That is, Google's index for your website determines relevant user searches and generates your ads: including Google's search and ad crawlers.Every page found in the website's domain.
Example 1: You have an electronics website www.electronicsexample.com.To target all pages at www.electronicsexample.com, Google creates targetable categories, which are groups of landing pages organized by theme, based on your site's content.You decide which groups of pages to target, how to group similar pages, and the level of granularity.
2. 'Web page title' positioning
That is, Dynamic Search Ads can target web pages that contain specific words in the title.If you don't know what a page title is, for example click on google.com and look at the top of your browser window.You should see the page title 'Google'.Example: We want to target web pages that contain a specific word in the title (such as 'Wire Mesh Machinery').To position a web page by title, you need to use the final URL of the screen machinery product details page.
3. 'Web page content'
You can target pages that contain specific terms that you specify.Example: You want to target all web pages that contain the term 'pipe welding machine'.To locate web pages by content, you need to add a group of web pages, select the web page content option, and enter 'pipe welding machine'.
4. 'Custom labels'
You can use page feeds to attach custom tags to URLs and then target those custom tags.Generally applicable to customers who have specific payment channels on their website.
Example: We want to create a campaign for digital cameras that have a 4-star rating.We've attached a feed to the campaign and used the feed to add the '4-star' label to the URLs of all 4-star cameras.In Google Ads, you can target web pages with 'four-star' tags as tag pages, and then only target URLs with these tags.
As we all know, the necessary advertising slogan conditions for a gold account are to ensure that each ad group has at least 3 or more advertising slogans, the keywords and title descriptions must be relevant, and the landing page must accurately correspond to the advertisement. Then create a dynamic What issues should we pay attention to when searching for ads?Let’s talk about it in detail below!
First make sure you follow the basics: there should be at least 3 ads in each ad group.Providing ad descriptions that vary by targeting, such as creating dynamic ad targets with broader qualifications, can help increase your traffic over time.If you create a dynamic ad target with too few indexed landing pages, your ads may not receive a steady increase in traffic.
You can set bid adjustments to raise or lower your dynamic ad target bids by a certain percentage.Bid adjustments give you more control over when and where your ads appear.We recommend creating exclusions for pages that contain terms like 'sold out' or 'out of stock.'This way, pages on your site won't be shown to customers if they contain products that aren't available for purchase.
● Make sure you include all relevant additional information
● Use Dynamic Search Ads with Smart Bidding
● Don’t limit your budget, set an adequate budget
● Dynamic search ads will use 'Machine Learning' to display ads that meet customers' psychological expectations based on the analysis of websites and netizens' search intentions. Therefore, it is recommended to create ads based on a variety of different factors: user search terms, landing pages Title, content and other signals, etc.
● Considering that the title of the landing page has a great influence on the title of the dynamic search ad, it is recommended that each landing page of the website have a clear title so that the machine can more accurately match the advertising content when crawling.
The above is the introduction of dynamic search advertising brought to you by Nina. Use dynamic search advertising accurately. In the Machine era, automation makes everything smarter!Dynamic search ads make perfect use of 'Machine Learning' to increase website traffic and drive business growth. What are you waiting for?Use it now!