In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 2 Author: Site Editor Publish Time: 2021-02-01 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy, and I will accompany you all the way to success.
Facebook’s global traffic can be said to be so huge that it is second only to Google.Facebook’s marketing power and influence are so huge that they even influenced the US election and Brexit.As a cross-border e-commerce seller, Facebook means a steady stream of traffic to us.Whether we are doing B2B or B2C, Facebook is our most important traffic source channel, bar none.So if you plan to do cross-border overseas trade, you must understand Facebook’s marketing strategy.
Facebook Pixel It is an indispensable tool for Facebook advertising. It is widely used in monitoring and analyzing access data of independent websites.It can track users on the website by loading a cookie and use these records to track the behavior of visitors to our website.In today’s course, we will take a comprehensive look at Facebook Pixel to help you get started quickly!
1. What is Facebook Pixel?
Facebook Pixel is also what we often call Facebook pixel ('pixel' for short), which is a piece of Java code.We can track and measure advertising audiences accordingly.When a user enters a page with a Facebook pixel, the code is triggered and their behavior is recorded.
In layman's terms, its function is similar to GA analysis in Google Ads, helping us understand the various behaviors users take on the website, such as viewing web content, searching, adding to shopping carts, and other actions.With the tracking of this data, we can improve and adjust Facebook's advertising strategies.
2. What is the role of Facebook Pixel?
So what exactly does Facebook Pixel do?Today we share its three core uses: audience analysis, remarketing and visitor analysis.
1. Audience Analysis—Create target audiences to reach users who are most likely to take the desired action
Without accurate crowd positioning, no matter how much you optimize images and ad copy, it will be in vain.If an advertisement wants to obtain a relatively ideal ROI, audience positioning is the first required course.Website Custom Audiences are an effective way to reach Facebook users who have visited your website.
Using Website Custom Audiences can help you reach and re-engage users who have already shown interest, increasing the impact of your ads.Taking adding a shopping cart as an example, Pixel can capture the data of users who add products to their shopping carts. After setting these users as custom audiences, it can target ads only to them for secondary marketing.Using this group of users as a template to create a similar audience, these customers are also very likely to purchase, and we can serve ads to these potential customers.
2. Remarketing—Create remarketing audiences from website visitors
In Facebook ads, there is also a remarketing function.For the B2B industry, the effect of remarketing plays a very important role in promoting the conversion rate of new and old visitors.Facebook remarketing requires the installation of a piece of code - called a 'pixel.'
Similar to Google,Facebook operationYou also need to create custom audiences, such as people who added to their shopping cart but didn’t check out.Using the Facebook pixel on your website, users will be added to a list when they trigger an action.
Users with different labels can be awakened again with offers or activities.for example:
Those onesUsers who have added to the shopping cart but have not checked out, we can tell him that now there is a new free shipping service for the entire site.
forUsers who downloaded the APP but did not register, you can tell him what exclusive benefits he will get after registering.
You can even provide customized promotional offers specifically for 'returning customers' without displaying them to the public.
3. Visitor analysis
Who views the most pages?Who placed an order but did not pay?Who left midway?This data is clearly recorded on Facebook Pixel.So the question comes again: why do we need to know this?Of course, the purpose is to obtain more customers or inquiries, find out customers’ preferences and methods, and accurately push our advertisements to them.For example, through Pixel, you can find many areas that need optimization:
Advertisers who have not installed Pixel can only see the number of impressions and clicks on their ads, but no other data.
3. Applicability of Facebook Pixel?
If we are using an independent site, it means that we have independent website back-end management rights. The advantage is that we can add any code we want to use on our website to help us perform data analysis.Facebook Pixel is one such code.
But if we do not have our own independent website, but open an account on Amazon, eBay or AliExpress and other platforms to promote directly, then this type of code will not be available.
4. How to install Facebook Pixel?
Next, let’s introduce how to install Facebook Pixel.Preliminary preparation: We need to have a business website + you must be able to update the website's code.
1. Go to Facebook Ads backend:https://www.facebook.com/adsmanager, click 'Ads Manager' and select 'Pixel Code' under 'Event Management Tools'.
2. Click Create Pixel Code.
3. Click Create Pixel Code in the displayed box, as shown below, give your Pixel a name, and complete the creation of the Pixel Code.
4. At this time there will be three methods to install Facebook Pixel:
A Through third-party tools, associate with partner platforms
B Install the code manually
C Send an explanation email to the developer
5. Make sure Facebook Pixel is running properly
After the above code is added to the website, we need to check whether the installed code is valid. At this time, we can use Facebook Pixel Helper.
It is a troubleshooting tool to help understand whether the pixel is functioning properly.We can use the Chrome extension to find out if the Facebook Pixel is installed on a website, as well as check for errors and understand the data tracked by the pixel.
1. Install Pixel Helper
We first need to have a Chrome web browser.If not, install the Chrome browser and follow these steps: Go to the Chrome Web Store https://chrome.google.com/webstore and search for Facebook Pixel Helper.
Click Add to Chrome,Click Add extension.After successfully installing the extension, we will receive a notification that the extension has been added to Chrome, and a small icon will appear on the right side of the browser's address bar.
2. Check if Facebook Pixel is running normally
After installing Pixel Helper, click the Pixel Helper icon in the address bar.Look at the popup to check all pixels in the current page to see if they have been set successfully.Once you have successfully installed the Facebook Pixel, you can start using conversion optimization and tracking to advertise on Facebook.