In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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Hello everyone, I am the editor of Sunac Cloud Academy, and I will accompany you all the way to success!
Today is a rapidly developing information age. The channels through which people obtain information are becoming more and more diverse: search, pictures, videos, social networking, etc.The way people search is constantly changing, with trillions of searches generated every day.Google's survey shows that 70% of users will feel dissatisfied because they see content that is not relevant to their interests, and then jump out of the website. The same goes for advertising.Customer behavior journeys are becoming more and more complex, and it is becoming increasingly difficult for advertisers to place ads efficiently.Is it really possible to tailor ads to every search at scale?Can Google Ads automatically adjust ads to show customers the most relevant advertising content?The answer is yes, that is the adaptive search advertising (RSA) we are going to introduce today.
Google Ads' search ads are constantly changing based on customers' search habits, from the previous text ads, expanded text ads (ETA), to the adaptive search ads (RSA) currently in the testing phase.Responsive search adsWhat are the specific advantages over enlarged text ads?
1. Responsive search ads have more characters
While previous expanded text ads only had two 30-character headlines, responsive search ads can display three 30-character headlines; expanded text ads have an 80-character description, and responsive Search ads can display two 90-character ad descriptions.
2. Responsive search ads are more flexible
Expanded text ads have fixed titles and descriptions, while responsive search ads can write up to 15 titles and 4 ad content descriptions, and Google Ads will automatically display different combinations and create different ads based on the customer's specific search query. Through combination testing, we gradually learn and explore which combinations are most effective, thereby making customer searches more relevant to advertising display content, thus improving advertising effectiveness.
There are so many advantages of responsive search advertising, how can we write outstanding ads to attract customers?Let’s share with you how to use advertising creatives.
title:Add at least 5 different titles, and the recommended number is 15.Everyone will definitely ask, what do we write about the 15 titles?First of all, we need to know a principle: there should be 2-3 keyword-related titles in the advertisement, and try not to use the same or similar terms in each title.
Specifically, we can start from the following aspects:
1. Keywords: Insert the keywords placed in the account into the ad copy to make the ad more relevant to the user's search intent.For example, if the product advertised by the customer is Stamping Parts, then we can write 2-3 titles that are keywords in the ad group, Hardware Stamping Parts, Metal Stamping Parts, and Precision Metal Stamping Parts.
2. Products or services: What products or services we provide and what features they have.For example, the client company can provide product customization services, Custom Stamping Parts.
3. Call-to-action: What action do we want customers to take immediately? Leave a message, send an email, register, or add a purchase?For example, contact us to get a quote, Get Quote.
4. Trust: reflects the strength and experience of our company.For example, the client company’s export time, 10 Years Export Experience.
5. Brand: If our brand is influential, we can highlight it.Example®
6. Support and Customer Service: What customer support services do we provide?7-24H Service for quotes.
7. Warranty or Guarantee: What coverage can we provide?Unqualified Products can be Changed
8. Shipping and Returns: What shipping methods do we offer and what is the delivery time?Deliver within 15 Days
9. Pricing and fees: price, taxes, processing fees and miscellaneous fees, price advantage.Factory Price
10. Incentives and discounts: quantifiable and non-quantifiable discounts and offers.15% off
Content description:Add at least 2 different ad descriptions, and you can add up to 4.In principle, do not write similar content. You can start with a specific introduction of the product, such as its material, type, quality, use, etc.
Having said so much, does using responsive search ads really help improve account performance?The answer is yes.Based on actual account data performance, ad groups currently using responsive search ads compared to ad groups that are not:
The number of clicks in the monthly average data increased by 3%
Impressions increased by 5%
CPC decreased by 8%
Conversion rate increased by 10%
But it doesn’t mean that the data performance is good. After our ads are written, we don’t need to optimize them.After a week of advertising, we can use a tool in Google Ads -advertising effectiveness, to optimize our ads.It can be used to measure the relevance, volume, and variety of responsive search ad content.As shown in the figure below, we should write more titles from multiple angles and add more descriptions。
By default, when we create a responsive search ad, the headline and description appear in any order.If we want one of the titles or a description to appear every time the ad is displayed, then we can use the pushpin icon to control it.
For example, if we need the brand 'Example®' to appear in every ad, we can write Example® in the title and pin it to Title 1.This will result in all ads shown to users containing the brand 'Example®' in Heading 1.
However, we need to pay attention to this: after a title or advertising description is fixed, it can only be displayed in this position, which will prevent other titles or advertising descriptions from being displayed in its position.This reduces the total number of headlines or descriptions that can match a potential customer's search terms, so pinning should be done accordingly.
We can also try the following: fix 2 or 3 headlines or descriptions for the same position, so that any one of them can be displayed in that position.For example, if we fixed the title 'Example®' at title position 1 and the second title 'China Manufacturer' at title position 1, all ads shown to customers would Use 'Example®' or 'China Manufacturer' as a title.This way, we can use the data to determine which headline or ad description performs better.
One more thing to note: headlines or descriptions fixed at title position 1, title position 2, or description position 1 will always appear.However, the content anchored in title position 3 and ad description position 2 may not appear in every ad.If you want some text to appear in every ad, you must pin it to Title 1, Headline 2, or Description 1.
Use it in a small area first, and then expand the area of use when good results are achieved.
For example, if we run the same ad campaign in different areas, we can first write a responsive search ad for one of the ad campaigns, and then compare the data of the two series after a week to determine whether another ad campaign needs to be supplemented.
We recommend adding 2 expanded text ads and 1 responsive search ad per ad group.Responsive ads are still in the testing phase, and retaining the previous expanded text ads can reduce the impact on your account.