In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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With the holidays approaching, many foreign trade companies are gearing up and turning their attention to the holiday economy that will follow. The substantial increase in consumption has made competition among major companies particularly fierce during the festival, and marketing activities are emerging one after another.In order to stimulate consumption and maintain competitive advantages, major merchants need to continuously optimize holiday marketing methods. Today we will share several practical marketing strategies and tools to help foreign trade merchants seize traffic dividends. 1. Do you understand the three key points of marketing strategy? 1. The website is updated in time to cater to the festive atmosphere 1) Advertisements that directly hit pain points Needless to say, the importance of advertising. How to get the target people to click directly and enter the website after seeing our ads becomes the focus. First of all, pictures are the primary factor for users in advertising. Exquisite pictures that show product advantages can best attract consumers. Secondly, To cater to the user's psychology, the title should reflect the price discount and directly provide promotion incentives, such as 'Festival celebration, 50% off huge discount'.In addition, we need to guide conversions, which is the core of the entire advertisement. We need to add call-to-action buttons, such as joining as a member and immediately enjoying large discounts, and ultimately generating conversions. 2) Design landing pages in corresponding styles during holidays Creating a festive atmosphere makes it easier for users to feel involved, which requires us to design corresponding website themes according to different holiday atmospheres. Valentine's Day is mainly romantic and warm, and National Day mostly uses gorgeous color combinations, or is based on this theme. Design a dedicated page for this event to create a stronger sense of involvement. 2. Deep list cleaning and customer gradient classification Before the start of holiday activities, clean the list, divide different users, and formulate corresponding promotional content. The purpose of this is to obtain more accurate conversions for different groups after the event, such as sleeping users, active users, etc.Next, different content can be distributed to customers with different stickiness through emails and text messages. In view of the habits of the target group, the most commonly used method is email. In order to reduce the possibility of emails being deleted or intercepted, it is recommended that merchants detect the emails before sending them. To check whether your email, domain name, IP, etc. are on the blacklist, you can enter the email suffix or IP entry on the website www.dnsbl.info to check for yourself. 3. Estimate sales and prepare inventory As the holidays approach, merchants need to predict holiday sales in order to prepare stocks in advance.Merchants with marketing experience in previous years can prepare goods based on previous years’ sales volume.If you are a new merchant, we recommend making predictions based on pre-holiday sales data. If product attributes are highly compatible with holiday gifts, we recommend preparing inventory based on sales growth of 10-20%.Of course, stocking is only one aspect of the job. We also need to reserve time for a series of processes such as procurement, warehousing, and product launch to avoid delays in marketing nodes. 2. Sharing of practical tools As a foreign trade company, it is important to grasp the timing and make preparations before the arrival of holiday bonuses. Sometimes, being good at using tools can get twice the result with half the effort.Below I will share with you foreign trade partners two efficient and easy-to-use holiday marketing tools. 1. Google Trends Google Trends (Google Trends) is a tool used to analyze user search needs. It can check the differences in regional attention of a certain keyword and search trends in recent months, helping companies quickly and free understand industry trends and product trends. and target areas. 2. Facebook IQ Facebook IQ (Facebook Insights) is a free tool provided by Facebook for users to understand market trends.Enter the homepage, and in 'Important Moments', we can see some content about the holiday season, including important e-commerce holidays: Black Friday, Cyber Monday; and several important Western holidays. Click to enter to see to detailed user insights. 3. Time and date Holiday marketing is not a plan for one holiday. It requires our company to plan the overall situation and make a big promotion plan for the whole year. Here is a holiday query tool recommended for everyone. The link is as follows: https://www.timeanddate.com, including 200 There are holidays in many countries, helping companies prepare for holiday promotions in a planned and rhythmic manner.