Views: 0 Author: Site Editor Publish Time: 2022-01-19 Origin: Site
November and December are two months at the end of the year that can be celebrated as the holiday season.December is approaching and Christmas is coming.For foreign customers, most people believe that Christmas has a very important meaning.Similarly, the holidays are also a great opportunity to 'seduce' customers. It can give us the opportunity to urge customers who are hesitant to place orders, activate customers who have not responded, shorten the distance between us and customers, and grasp customers' purchasing plans for the coming year. , and even directly facilitate orders.
But if we start implementing marketing strategies when the holidays arrive, it will be too late. We need to put the marketing plan into motion in advance. If you haven’t started thinking about year-end marketing strategies yet, then take a few minutes to read on. Helps you develop and implement a comprehensive and effective holiday marketing strategy.
1. Leverage marketing - provide products and marketing content related to holiday elements
In order to promote our promotional information, we need to provide customers with products around holiday marketing themes, and use the festival to exaggerate our products to increase sales. We can combine discounts and marketing content to create marketing gimmicks for event products, such as slogans, banners, Images on web pages, photos, and social media are all helpful for our marketing promotion activities. In addition, we can also go to some free image websites to find suitable holiday advertising images to cater to our holiday marketing products.For example, during the Halloween that just passed, consumers mainly bought holiday-related products such as candy, decorations, clothing, greeting cards, and related toys. We can add pumpkins, skulls and other elements to the advertisement, although it is the same every year. But these classics are also indispensable, so these products will definitely not make any mistakes.
2. Optimize keywords—increase product exposure and conversion
If we want to get more exposure for our products and ads during the holidays, we first need to figure out when the audience will search for our brand and the keywords they use most.If our company is a B2B company, the search volume will be high during working hours; if it is a B2C company, it will be during evenings and weekends, and the traffic will be higher than usual.
Secondly, you need to create advertising copy with high search volume. You need to consider the target audience of holiday gifts and create ads suitable for the audience to attract more users' attention. Before advertising, you first need to clarify the brand's mainstream user group, which will directly affect Our corresponding delivery strategy in the later stage.
To analyze the mainstream user group, we can start from aspects such as gender and age ratio structure and consumption habits.In terms of search advertising, we must also ensure the selection of competitive keywords for our products. Because there are too many similar products, differentiation must be created to refresh the target user group.Many merchants will add a lot of keywords at the beginning, thinking that the more keywords, the more traffic, but it is a waste of money, with no effect at all, and they don’t know how to optimize in the next step, so during the holiday season Before coming, be sure to do more testing and find keyword traffic solutions.
3. Social media marketing - prepare preset replies to increase user stickiness
Using social media is also a kind of marketing during the holidays. If we are doing marketing on FB, we can try to add picture ads to increase the festive atmosphere.For holiday marketing plans on social media, it is recommended to prepare them in advance, and then carry out publicity notices before the festival and implement our plans.In addition, during social networking during the festival, many people will gather for consultation. It is recommended that you set up automatic replies later, and set automatic replies for the most frequently asked questions or keywords.This will also help improve our brand friendliness.
4. Integrate online and offline – reach more target audiences
In addition to online marketing activities, you can hold a product promotion event offline at the same time to add some holiday decorations to the event.For example, prepare Christmas trees, lights, gift boxes and other items for Christmas.But before doing the activity, we must know what the purpose of our activity is?And how to reach the target audience through events?
If you want to expand your audience base through this festival's opportunity to face-to-face with the audience.Then we can use this as an event goal. When holding an event, users can post tweets with event tags to promote marketing activities, such as products or discount information.thereby reaching a larger audience.When users purchase products, they can also give away event supplies, greeting cards, balloons, etc. to increase the chance of becoming fans.Strategically combining online and offline can help us better achieve our promotion goals.
In addition, customer satisfaction is also a factor to be considered in our marketing plans. Improving customer satisfaction will also help increase brand and user stickiness.
