In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-04-21 Origin: Site
YouTube is the second largest search engine after Google. More than 400 hours of video are uploaded to YouTube every minute, and more than 2 billion users log in to watch videos every month.Many potential foreign buyers will search for products and potential suppliers on YouTube. Optimizing YouTube videos will help improve the natural ranking of the company's official website and product videos on Google, and greatly increase the number of visits to the website and videos.
YouTube case: Committed to creating exclusive videos for silk screen, starting from different dimensions and on demand, exposing and attracting traffic!
Heshuo Wire Mesh Company mainly produces stainless steel wire mesh. We help advertisers gain more customers by mining the essence of YouTube video operations.Video marketing is divided into various video types such as product manufacturing process display, product introduction, product usage display, product evaluation and product comparison, and these are also the most common, such as silk screen, which is made of chemical fiber, silk, metal wire, etc. Products made by certain textile methods are mainly used in aviation, construction, printing, mining and other fields. Therefore, for such products, we can focus on their workmanship quality.Its production and manufacturing process technology can demonstrate this very well, and it attracts many users.
1. About 6 styles of YouTube video creation
So in addition to product production processes, product introductions, etc., what other types of videos can help advertisers quickly achieve their goals?
1) Customer evaluation: brief interviews with long-term old customers/satisfied new customers to enhance the credibility of the company and products;
2) Explanation and tutorial videos: How to use wire mesh products and how is the service?Can answer customer questions/explain new product features;
3) Thinking interviews: Interviews with influential figures in the wire mesh industry can expand the company's credibility;
4) Project reviews and case studies: analyze the advertiser’s successful campaigns or projects and display data and results;
5) YouTube live broadcast: allows users to broadcast live to viewers, and the audience can participate in real-time comments to increase activity;
6) Event videos: Feature personal experiences of a certain conference or exhibition to enhance user trust.
2. How long should the video be controlled?
Then we have the idea of creating a video, and the length of the video also needs to be controlled. On YouTube, videos of about 2 minutes have relatively high participation.For example, the production process of steel wire mesh is short in content, so users don’t have to worry about it taking too long to watch, and it will naturally attract more attention from users.So if the advertiser creates a video that is more than ten minutes long, the content presented, video rhythm, story line, and visual effects all need to be considered.Keep the viewer interested at all times.
3. Naming the video title
The title will directly affect the click-through rate and ranking of the video. Please note that the number of characters in the title is limited to 100. Try to be concise and clear. If there are too many characters, the display will not be complete. Also note that:
1) The title should be highly relevant to the video content, such as the diamond-shaped iron network video introduction, do not make headlines;
2) Refer to the titles of popular articles by peers to find out what is attractive about the titles, optimize your own titles, and increase the number of clicks;
3) To embed good keywords (long-tail keywords) in the title, you can use some free keyword research tools (such as Keyword Tool), but do not pile up keywords to affect the user experience.
4. Video description
The description part of the video is also very important, which facilitates system analysis and interpretation. The closer the description matches the video, the easier it is for users to search for it in search engines, so that it can be quickly pushed to users.It is recommended to make the description as attractive as possible in the first 2-3 lines, thereby motivating users to click 'Expand' to view more company introductions and product introductions.You can also add company website links/product page links/company social platform page links, etc. in the description to facilitate traffic flow. Interested customers can quickly get in touch with us after learning about the company and product information.
3. Regular monitoring and analysis of YouTube data to better develop customers
When promoting YouTube videos, advertisers can use the data analysis tools provided by YouTube to achieve real-time tracking, control and analyze audience behavior, determine the promotion effect of the video, and optimize subsequent marketing plans.We can learn some basic data about the video, such as the number of views, viewing time, number of impressions, etc.You can also find out who watches the video, when they use YouTube, how long subscribers watch it, etc.And the video’s traffic source, is it from YouTube search, external traffic or channel page?In order to formulate targeted strategies and achieve marketing.
In addition, YouTube video marketing is not a short-term, one-time campaign marketing, but a means of continuous contact and interaction with customers.Only when advertisers establish close contact and interaction with users (such as updating and replying to audience comments) and manage and monitor the YouTube video homepage can YouTube become a powerful tool for corporate marketing to acquire customers.
Today, more than half of YouTube's videos are played on mobile devices, so it is also important to adapt your videos to 'mobile viewing.'The most effective way is to make a video with both sound and silent and add subtitles.Because the scenes users watch on mobile devices often change, maybe in the subway, without headphones, or in some public places, 85% of the YouTube videos they watch have no sound and only subtitles, so it seems very convenient.