In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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2020 is a year full of challenges for us. Affected by the epidemic, especially for overseas companies, the postponement and suspension of exhibitions have made foreign trade business even more difficult. More and more companies have begun to try new marketing In this way, the most popular video marketing at the moment is gradually coming into the sight of corporate teams!So how to make video marketing better?What are the types of video production?Do you understand the process of video production?Today we are going to talk about video shooting and production process! 1) Video type When it comes to overseas video marketing for B2B companies today, it’s nothing more than long videos and short videos!With the domestic epidemic situation severe in the first half of the year and the international epidemic situation also unclear, the most important marketing model exhibitions in the past are being postponed or canceled!The rise of video marketing during this period has given us a new marketing idea! 2) What problems does video marketing solve for buyers and sellers? We are stuck at home due to the epidemic, we cannot go out, and customers cannot come over. What should customers do if they want to know about the product or the actual situation of the factory?At present, most companies will choose to record videos on their mobile phones and send them to customers to quickly and truly display our factories and products. This solves many problems for sellers and buyers and also dispels the doubts of buyers! 3) Why is YouTube important to overseas marketing companies? YouTube is known as the second largest search engine in the world. It has more than 1 billion users after Google. According to statistics, 1.9 billion users visit YouTube every month around the world, accounting for half of the Internet, and they watch 100 million users every day. Billions of hours of video, and on average, people spend 8 minutes and 41 seconds on YouTube every day! 4) Why is YouTube so popular? Who are the viewers of YouTube?The age range ranges from 18 to 55 years old and above, with 18 to 34 years old becoming the mainstream group!We can also personally feel that especially during the epidemic, not only do we ourselves watch videos to pass the time, but our children also study or play online!The participation of young people, uncles and aunts in video creation has reached a new climax!Whether it is long video or short video, it is inseparable from life! 5) The impact of video operations on enterprises According to statistics, 1.9 billion users visit YouTube every month around the world, accounting for 50% of the Internet, and 70% of the video content related to industries/products assists purchasing decisions!Therefore, the importance of video operations is increasingly valued by short video teams!So what difficulties do companies currently encounter in video operations?let's take a look 1) The operating cost of the platform is high and there is no professional video shooting and operation team If you want to complete the all-round operation of a video platform, early copywriting and editing, a professional camera team, and a highly skilled editing team are all indispensable. You can imagine the cost! 2) The video quality is poor, unable to attract netizens, and the number of fans grows slowly. Since there is no professional video operation team, many companies will arbitrarily edit short videos of a few products and put them on the platform when posting videos. The result of this is that the video quality is poor, fans cannot generate interest, and the natural increase in followers is difficult. There is no way to talk about it. 3) The video operation process is imperfect and the overall operation efficiency The lack of understanding of video operations leads to companies often arranging people to do it first without clarifying the video production process. The result is that it is often time-consuming, labor-intensive, inefficient, and the finished product is Poor, the platform operation has been slow to show results. 4) No professional translation and dubbing Since our video audience is foreign users, English video dubbing is definitely the first choice.Never allow the video to be spoken in Chinese or the subtitles to be in Chinese. This would be too unprofessional for foreign customers!Copywriting materials are easy to say, but dubbing is relatively difficult, because dubbing not only requires a basic knowledge of spoken English, but also professional broadcasting pronunciation, which is very difficult for companies! 5) The video production cycle is short and time is tight For short video platform audiences, their patience and attention are limited. If the platform does not update videos for a long time and does not bring new hot spots and attractions to fans, then the loss of followers will be serious.According to research, if the video platform is not updated for more than a week, the fan drop rate is 1-2%, so it is recommended to update the video content regularly every week!But for enterprises, producing multiple high-quality videos in a short period of time is tight and stressful! 6) High cost of shooting The cost of shooting a simple short company introduction video on the market will not be less than 3,000, and some even cost 100,000-200,000. This kind of expenditure is okay for large companies, but it is too much for a foreign trade team that has just started. Got it! 2. How to make an interesting video? Channel operation goals:Based on brand business needs, it is crucial to set clear goals for channel operations and build a successful YouTube channel. The operating goals of brand channels can include: enhancing brand awareness | influencing customer/consumer decisions | increasing brand sales | cultivating customer loyalty Spend; Think about your target audience’s needs:Understand the target audience’s viewing needs for video content, their favorite content types, and how to integrate it with brand business?These questions determine what kind of content a channel should produce?YouTube viewers generally satisfy three types of needs through video content: obtaining information | sharing to socialize | seeking fun; Plan content operation plan:Based on operational goals and awareness of the needs of the target audience, the content direction can be determined. However, the success of operations also greatly depends on the allocation of resources, including funds and teams.Based on the current resource allocation, formulate a content operation plan: single video production | long video production | series video production | continuous video production and channel operation. Tips: The necessary basic core for enterprises to make videos: Don't be a 'marketing account' and enhance the company's sense of authenticity + trust.That is to say, the video should reflect: attitude, depth and temperature. According to statistics, the best video length is 30 to 60 seconds, short and concise, and the main purpose is to attract customers' attention.In addition, YouTube recommends to attract the customer's attention within the first 10 seconds, otherwise the customer will swipe away immediately! 1) Create a YouTube account: Create it based on the Google Ads account; 2) Create a YouTube channel: follow the prompts to register; 3) Upload: channel banner, LOGO, video; 4) Creation of video area: list classification, section design. 1) Preliminary research The purpose of making an advertising video: Want to promote the corporate image?Want to recruit investors to join?Do you want to promote your product?Or a work report?Only after the purpose of the advertising video is clear can the production direction and preliminary arrangements be arranged. The target audience of the advertising video: dealers or franchisees?Or consumers?Or an internal employee? Estimated release time and location of the advertising video: Where will the advertising film be released?When to use? 2) Video copywriting Create video production framework: For example, how many videos will be released this month, specifically what type of video, what is the theme, what is the length of the video, how long is the specific production cycle of each video, etc.; Assign writer:Write based on the materials that can be shot according to the preliminary research: avoid the situation where the copywriting does not match the materials and requires re-shooting or finding materials; Make core points and write copy:Pay attention to the topics covered; Word count control:Generally, if the video length is 1 minute, the word count of the copy should be around 180-200 words. It is recommended to control the word count according to the length! Specify the deadline for copywriting submission:The copy delivery time determines the time for video production, so you need to control the timely delivery! clear supervisor: A dedicated person in charge supervises the progress of copywriting and ensures progress 3) Copywriting video script storyboard Divide the written copy into shots to facilitate a smooth shooting process; Break down the shots sentence by sentence according to the content of the script, including shooting time, script paragraphs, shooting content, number of people required for shooting, shooting equipment that needs to be prepared, work requirements, person in charge, whether the shooting has been completed, etc. 4) Shooting before shooting: Prepare shooting equipment, storyboards, required number of people, etc. and coordinate well. Shooting: Shooting the same product from multiple angles to highlight product highlights and selling points; different products from the same angle, the same style, high-definition and concise, showing customers a clear and clear product list; making good use of light sources and using different light sources for different product materials, such as: side panels for light-absorbing products For light and reflective products, use soft light, etc. to flexibly capture and make use of mobile phone filters, beautification and other functions to capture beautiful pictures. After shooting: Organize and classify materials to make it easier for copywriters to find materials when writing copy. 5) Dubbing It is recommended to have a professional dubbing teacher to avoid inaccurate pronunciation or mispronunciation; generally, there are professional dubbing teachers on a certain website, and the fees are very cheap. 6) Video production Special effects editing: AE special effects, fine editing, material editing; Subtitles: subtitles special effects packaging; Video editing: Different video lengths have different requirements! 15s: Opening: company name + LOGO (<1s) Topics: Product Machines, Products, Processes Ending: company website + contact information (1s) Others: Soundtrack (can be chosen by yourself or the photographer) 30s: Opening: company name + LOGO (<1s) Topics: Product machines, products, production processes, product transportation, application scenarios, etc. Ending: company website + contact information (1-3s) Others: Soundtrack (can be chosen by yourself or the photographer) 3min: Opening: explain the main content of the video within 5 seconds Topic: Company introduction/product description/certificate/team/domestic and overseas cooperation, etc. Free and easy Ending: company website + contact information/LOGO Others: English subtitles added Correspondence between video scenes and subtitle content English subtitles (if required) 7) Pay special attention to Single message: Don’t put too many emphasis points in one video (e.g. promoting features, price, comparison of competing products at the same time). Situation setting: Conceive the video situation clearly in advance and lead consumers into the situation, which can give consumers a relatively deep impression. Video length: Consumers prefer short and powerful videos. Do not make the video longer than 30 seconds, as consumers will not be able to concentrate. Communication function: Videos that focus on product functions often perform better in mobile advertising. Brisk pace: A good video with appropriate music and sound effects is more engaging. Uniform fonts: In a video, try to use uniform fonts. It is recommended not to exceed two types. Logo exposure: The focus of mobile advertising is to provide conversions. Don’t forget to reveal the brand logo in the video to increase brand memory and subsequent searches. Tip text: Pictures and images provide a lot of information, but the assistance of text is the most difficult part for consumers to forget after watching the video. Brand channel design: clear channel banner, name, logo, short and attractive brand introduction video, rich content, concise column classification, complete and detailed content description. After we determine the channel theme - register a channel account - make videos - improve the account content, the YouTube channel will be operational!However, everyone must pay attention. As mentioned above, regular video uploads and channel maintenance are also very important!The above is a detailed introduction to the video material shooting and production process.1. Background
1. The importance of video operations in the era of epidemic
2. Difficulties of enterprises under video operation!
1. From the perspective of channel design, the core channel operation 'trilogy' is necessary
2. Video length on each platform
3. Overview of video operation process
1. YouTube channel setup
2. Shooting and video production process
3. YouTube channel improvement