Views: 0 Author: Site Editor Publish Time: 2022-01-20 Origin: Site
YouTube covers 95% of the Internet population and is the world's largest original video platform with a huge user base. It is also the second largest Internet search engine. YouTube is a company owned by Google. Google will have a ranking of the videos on YouTube. Tilt effect.Therefore, YouTube plays a very important role in search engine rankings and overall brand improvement.For advertisers, the considerations are not limited to traffic and exposure, but also focus on sales conversion and growth. Among millennials, YouTube accounts for 67% of online video consumption, 2/3 of shoppers use videos as a source of inspiration for purchases, and almost half of marketers place ads on YouTube. It can be said that playing with YouTube video promotion can capture Taking advantage of this wave of traffic dividends, you will be even more powerful.However, YouTube brand marketing competition is fierce. In order to successfully convert customers, major brands are also trying their best to stand out among their peers and consolidate their dominance. It is not easy. Therefore, I would like to offer some promotion tips summarized over the years, hoping to help. Everyone! 1. Excellent YouTube videos will gain more user attention Different content will achieve different goals, so it is important to know what the advertiser's starting goal is when creating a video?What effect do you want to achieve? Such as: establishing a brand and expanding influence?Driving traffic to your website?Or improve conversion rate?So as to formulate corresponding strategies according to the goals.Based on observation, we found that YouTube videos focus on introducing the operation, usage, efficacy, etc. of products, rather than videos centered on selling their products or services.So, what YouTube videos will our audience pay attention to? 1. Follow the four major principles of YouTube video materials, as follows: Attract: It has a large impact on the audience and can quickly and accurately capture the audience's attention; Brand (brand power): establish corporate brand, spread brand culture, and increase mutual trust with users; Connect: Such as emotional rendering, sound effects, video, etc., to connect the audience's focus; Direct: Directly and clearly tell consumers the next action. 2. Create videos that attract users’ attention The next step is to create a video that users love. It is recommended that the video include the following points: audience participation; entertainment; value; and satisfying the audience's curiosity.The most common videos to watch on YouTube are how-to videos, such as real shots of the production process of seamless steel pipes in the steel pipe industry. The content is detailed and users can intuitively understand the production process of the product and have a better understanding of it.Or more practical beauty skills, whether it is adjusting the correct makeup sequence or skin care, it is all about letting users learn more makeup skills. Our videos are exactly what users want to know and will gain a lot of attention.Later, the marketing strategy can be appropriately adjusted based on the user data analysis in the YouTube backend. 3. Increase user participation and stabilize own traffic Invite users to comment: Some users who have not commented may not know what to comment?At this time, advertisers can provide some specific comments to increase the likelihood of people commenting on the video; Add a call to action: For example, you can add a Call to Action at the end of the video to encourage everyone to subscribe; respond to comments in a timely manner: When we actively reply to comments, it is equivalent to encouraging more people to comment. Allow users to leave messages as much as possible and keep users active, which will help improve the ranking of your account. 2. Elements of YouTube operations that are easily overlooked! So what other aspects of running a YouTube account are easily overlooked but are more important? 1. Optimization of YouTube description information The YouTube system can use YouTube video descriptions to more quickly and accurately identify which category the video belongs to, thereby quickly recommending it to the corresponding user.Recommendation: The description length should be ≥250 words. Try to implant keywords in the first 1-25 words, at least 2-4, which can be used repeatedly.For example, in this video 'The whole process of manufacturing copper pipe fittings', keywords such as steel pipes and processes are embedded to facilitate system screening and user search for keywords. Tips: Add a website link in the video description to help users in need find us and increase the conversion rate. One of the skills advertisers can take advantage of: custom channels Advertisers can layout custom channels for subscribers and unsubscribed visitors, which means that the selected content they see will be different. Advertisers who want to take full advantage of this feature can create channel trailers and display them to unsubscribed visitors. visitors.Keep the trailer simple and clear (around 30-60s), focusing on introducing visitors to the channel content, the information they will see, and encouraging them to subscribe to the channel. 2. How to better insert the best tag and maximize the effect? Setting a good tag can help the video increase traffic by at least 20%, and tags are generally product/industry keywords and expansion words, so that the YouTube system can better understand our video content and achieve accurate push.For example, the label is Steel Pipe. Depending on the video content, it can also be Stainless steel pipe, Seamless steel pipe, etc. To maximize coverage of potential customers, the number of labels is generally 10-12.Regarding tag selection, you can use the YouTube tag generator to automatically extract tags by inputting the video link, or some other free keyword tools. 3. Find a wider range of YouTube marketing methods to acquire customers through multiple channels! In addition, advertisers can also use more channels to promote their videos and display them to more users. The channels are as follows: Write a blog and include the video link in the post Send video link via email Upload it to your social media Reach out to relevant influencers and ask them if they’d like to share Write guest posts around your video content and share links Ad bidding pays to promote videos and YouTube channels Sharing videos through the above channels helps increase the number of views on that specific video and increases the exposure of your YouTube channel.There are also some YouTube skills you need to pay attention to! 1) Use the automatic subscription function While attracting users to the YouTube channel, encourage users to subscribe to our channel.When advertisers provide channel links, try adding code ('?sub_confirmation=1') at the end of the link URL so that viewers may click on the automatically pop-up window to subscribe to the channel. 2) Link to independent website An account with good reputation and following YouTube community rules can add a website link to the video, and an independent official website address can also be added to the video description. Interested users will naturally click on the link and place an order to purchase. 3) Repost to increase video views In the early stage of video production, you can share the video with employees, colleagues, family or friends to increase the basic number of views of the video. Advertisers with certain accumulated resources can share the video to Linkedin, Facebook and other platforms to increase exposure.You can also write traffic-related videos into blog posts and insert videos. Valuable videos will inevitably attract more users to watch.
