In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-16 Origin: Site
With live streaming so popular, more and more overseas companies also want to carry out live broadcast operations on the overseas video platform YouTube. However, due to unfamiliarity with the live broadcast process and conditions, this operation will be difficult!However, today's liberalization of YouTube live broadcast conditions has made this operation easier. Do you know YouTube's specific live broadcast conditions and processes?Today we will talk about YouTube live streaming in detail! basic condition: ①Currently, YouTube live broadcasts have become more and more widespread. Previously, channel live broadcasts had a condition of 1,000 or more subscribers. However, in order to meet the needs of creators, this condition has been removed. That is, as long as you can circumvent the firewall and have a YouTube accounts can use the live broadcast function, which also means that YouTube has also entered the era of universal live broadcast. ②As long as you are using Chrome 60+ or Firefox 53+, you can use your computer for live broadcast. Account settings: The first step is to register and log in to your Google account; the second step is to verify your YouTube account; the third step is to open the YouTube homepage; the fourth step is to click to start live streaming Step 5: Choose to start the live broadcast now or schedule the live broadcast at a later date. Step 6: Enter your live broadcast title and description, and set up privacy settings - public; for the audience, you must choose: the content is not for children, otherwise the live broadcast will not support personalized advertising and real-time chat functions; Step 7: Choose the type of content we want to broadcast live. Step 8: Note that if it is a real-time live broadcast, you need to turn on the chat function in the advanced settings to facilitate interaction with fans! Step 9: Choose whether this video contains paid promotion (such as paid product placement, sponsorship or endorsement advertising). By confirming this option, you accept anything of value from a third party when creating your video and notify the system, which will display a message to viewers telling them that your video contains paid promotion. Step 10: Click 'Save' - At this point, the webcam will create a cover image for the live stream, so try to show our best side to make sure the cover image is HD. Step 11: Click 'Start Live Broadcast' to start the live broadcast. On this page, we can also generate links to share the live broadcast content, or directly forward it to various social media platforms, such as: Facebook, Twitter , blogger, reddit, Linkedin, etc. Step 12: End of live broadcast: When the live broadcast ends, just click the end button. At this time, the overall data of the current live broadcast will pop up. As long as it does not exceed 12 hours, the real-time video of the live broadcast will be automatically archived.As shown below: Step 13: Click 'Modify in Creator Studio' where you can edit our live video and upload subtitles, etc. Step 14: After we have completed the above actions, we need to add a video description in the detailed information - add a category list - add an ending screen and card, so that our live video can be saved directly as a video!It should be noted here that when adding a category list, you can create a new 'Live Video' list to better manage live videos! Step 15: Finally, click Save in the upper right corner! Note: After the live video is saved, we can go back to the live room to view the previously saved live video! Our live broadcast is generally divided into the following stages: Preparation before live broadcast--Content during live broadcast--End of live broadcast---Regular live broadcast; of course, the content and process of preparation required for each stage are different, so control them well. Only by live broadcasting every detail can we do better. Now let’s take a look at what we need to prepare and pay attention to at each stage! Preparation before live broadcast: ① Equipment: If it is a real-person live broadcast, we only need one pixel and a camera with better sound reception. However, if it involves course explanation PPT or wants to live-stream games, we need to use third-party live broadcast software, such as OBS. ② Live broadcast host: Generally speaking, a host is required to warm up and end the live broadcast 3-5 minutes before and at the end of the live broadcast. This is a complete live broadcast. The host can give a general introduction to the content of the live broadcast, such as : What is the theme of this live broadcast, the industry status of the lecturer, and what problems this live broadcast has solved for everyone, etc.; Under normal circumstances, it can be recorded or hosted live. Generally, the recording and broadcasting need to be written 1-2 days in advance. lyrics and record! ③ Live content setting: Before the live broadcast, the theme of this live broadcast needs to be planned in advance. Especially for our B2B companies, the content during the live broadcast is recommended to be the sharing of industry information or some product knowledge popularization, and try to include what our users encounter during the purchase process. A summary of the answers to the questions received will make it easier for our live broadcast audience to resonate and thus lead to interaction. ④ Live broadcast time setting: Generally, the start time of live broadcast should be announced in the channel in advance to serve as a warm-up for the live broadcast. ⑤ Set some basic information for the event, such as title, content, and whether the format is public, etc. You can also set the start and end time of the event. ⑥ Test before live broadcast: It is recommended to conduct a live broadcast test one day before the live broadcast to ensure that the live broadcast goes smoothly on the day. The test content mainly includes: whether the equipment is used normally, whether the content of the live lecturer is complete, whether the cooperation during the live broadcast is smooth, etc. ~ Note during the live broadcast: ① Live broadcast format: live broadcast, recorded broadcast; live broadcast means that lecturers can interact with fans in real time; while recorded broadcast is less interactive, but the advantage of recorded broadcast is that there is enough time and opportunity to record the live content, and strive to The best live broadcast effect, avoid nervousness or jamming during the live broadcast!However, the recording and broadcasting are not completely interactive. At this time, we can arrange for dedicated personnel to interact with fans through text in the live broadcast area and answer questions! ② Is the content popular? When we choose live broadcast content, we must consider that our audience is foreign people, so some content may be very popular in China, but may not resonate abroad. This is the difference between Chinese culture and European and American culture; for example: in telling When making a joke, we use a very Chinese connotation, which may be easier for Chinese people to resonate with, but for foreign friends, they will not be able to get your laugh, so they must pay attention to interaction. We should get closer to their speaking habits~ ③ Language communication during live broadcast is very important, it is recommended to use English! YouTube is a global platform. 70% of the traffic on this platform comes from English traffic. Therefore, if you want to capture this part of the traffic and let more people enter your live broadcast channel, first of all, your English level must be up to standard. Or you must add English subtitles later, otherwise foreign customers will not listen to your live broadcast at all, and of course they will not understand it. ④ Preview before live broadcast Upload the preview video to your YouTube channel 5 days or two weeks before the live event. The preview content can provide a short introduction to your live broadcast, including the live broadcast time, live broadcast theme, and what problems it can solve for your audience!Make sure to include relevant content about what will be covered in the live broadcast, or you can use previous live events as material to create highlights that can be used to promote future live events and encourage people to share the trailer through social media to warm up the event in advance! ⑤ SEO optimization of live broadcast channels The YouTube live broadcast channel should be optimized for search engines. In the first week of the live broadcast, we can add keywords and keyword phrases in the channel settings. It is recommended to use the core keywords within the live broadcast theme, or directly use the keywords that the audience is more concerned about. The core problem points are used as seo keywords!This action gives search engines time to index your event while keeping your keywords current. ⑥ Send live broadcast invitations to listeners or industry celebrities When we live broadcast, we often ignore the importance of preheating in advance, such as waiting to create a live broadcast link before starting!In fact, we recommend publishing the live broadcast link 24 to 48 hours in advance. This will arouse people's interest and help remind users to enter the live broadcast room.Also, use social media platforms to share posts about your live event, or send a personal email: contact influencers via your email to invite them to attend and cover the event.Always remember to express gratitude for any positive response you receive. ⑦ Different countries have different time zones Because we tend to attract viewers outside of your home region, there is a greater need to be aware that time zone changes will not disappoint viewers.Whenever we want to conduct live promotion activities, we must consider the impact of time zone.It’s important to make sure that anyone, anywhere knows when we are online. ⑧ The cooperation model makes it easier to build an audience Since we have just started operating a YouTube video channel, our audience base is weak. Cooperating with individuals or companies that have already established an audience would be a good way to quickly build an audience.But choosing potential partners should be closely aligned with your brand so that you can benefit from your mutual fan base.Before cooperation, you need to do some due diligence, such as: the partner industry, whether the live broadcast topic is related to our industry, or whether the partner's fan group matches the characteristics of our customer group, etc. These can be done by checking their history Live broadcast or channel content to confirm, the purpose is to ensure that the values of both parties are consistent. ⑨ Interaction is very important during live broadcast Be sure to actively interact with questions or good suggestions raised by fans during the live broadcast. This can not only increase the interactivity in the live broadcast room, but also increase fans' viewing enthusiasm and enhance fan stickiness! Data analysis after live broadcast: As we all know, YouTube live broadcasts can be automatically recorded and saved!After the live broadcast, we must edit the live broadcast file and analyze the data, such as: the number of unique visitors during the live broadcast, the number of retweets, the number of comments, the number of followers, etc.; this way we can see how fans respond to different content after each live broadcast. Acceptability, for live broadcast types with high conversion and high fan increase, you can increase the number of live broadcasts. Continue live broadcast: Rather than letting our live broadcast become a one-time event, we can use the first YouTube live event to create videos and tell fans that this series of videos is still a 'to be continued' series, so that fans can be excited about our next ones. There are expectations for the live event.At the same time, we need to maintain consistency in our live events!Hold your events on the same day of the week and at the same time of day so people can easily predict your upcoming live events. The above is the process and precautions shared with you about YouTube video live broadcast. YouTube video live broadcast is currently a hot spot. Seizing this part of the traffic is crucial for overseas companies!If you need help with video live streaming or shooting, or if you need full-service services such as shooting, production and operation, please continue to pay attention to Sunac Cloud Academy.1. Live broadcast conditions
2. Detailed explanation of live broadcast process