Views: 0 Author: Site Editor Publish Time: 2022-01-27 Origin: Site
In recent years, YouTube has been developing at an alarming rate. By the end of 2019, YouTube's monthly active users had exceeded 2 billion, and the number of users should not be underestimated.In addition, YouTube can also cover countries where B2B companies often export. It has high user stickiness and high audience coverage. If you operate a good account, you can obtain a large number of precise potential customers.Regarding YouTube, I would like to share the following data with you: 60% prefer online video to live TV; Video is the source of inspiration for approximately two-thirds of shoppers; Nearly 50% of marketers place ads on YouTube; 75%+ of Fortune 500 executives watch online videos; This all shows the importance of YouTube to advertisers. YouTube has a rich variety of videos and massive traffic. It is not only a video platform, but also the world's second largest search engine after Google.As YouTube's functions become increasingly perfect, it has already become the preferred platform for many brands to tap potential customers and conduct video marketing.So how to optimize YouTube to get this massive traffic? 1. Create attractive videos 1. Diversified YouTube video types The first step is to create attractive videos to capture users’ attention. So how to create interesting and exciting videos?When conducting procurement research on target products, it was found that buyers will watch different types of videos, such as in the steel pipe industry. The types include videos describing the characteristics of products/services, educational videos such as production processes/manufacturing techniques, customer usage sharing and user comments. etc. These are all videos that customers will watch. Therefore, advertisers also need to produce diversified video content to meet the different needs of different customers. 2. Things to pay attention to when optimizing video materials! 1) Pictures, sounds and subtitles are the basic elements of video production. 95% of YouTube advertisements are played with sound. Occasionally, when the mobile phone is muted, the subtitles will convey the message that the advertiser wants to convey; 2) The first 5 seconds of the video are key. Advertisers can quickly display their logo and important information (product price, quality, etc.) to attract viewers to stay before they press the 'skip' button; 3) In order to adapt to the small screen of mobile devices, when advertisers create videos, images and subtitles can be enlarged and placed in the center of the screen; 4) Take action: Tell potential customers what to do next at the beginning, middle, and end of the ad; 5) Make good use of short shots to shorten the length of the video and attract users' attention. It is best to keep the advertisement within 30 seconds and try not to exceed 1 minute. 2. Does the length of the video determine user engagement? Does the length of the video affect users' ability to watch the video?In this era of information overload, it is very difficult to grab and keep users' attention, especially long videos. According to recent data research, videos between 16-120s account for almost 50% of YouTube views.The video is shorter than two minutes, and the data is significantly better than some longer videos.Therefore, it is recommended that when creating a video, advertisers should try to keep the content as concise as possible and avoid lengthy discussions, such as the performance and specifications of seamless steel pipe products in the steel pipe industry, or price and quality descriptions specifically for this product.Try to keep the duration to about 2 minutes to increase user click-through rates. 3. YouTube’s SEO and marketing principles Search engine optimization (SEO) is the ability to increase the quality and quantity of organic search traffic.When YouTube videos are optimized by search engines, users can easily discover our videos. The higher the number of clicks, the greater the exposure.SEO strategies that effectively increase video clicks are as follows: 1. Keyword optimization:Advertisers should try to spend as much time as possible on keyword research before publishing a video to ensure that the video gets a higher ranking in the same category.You can use free keyword research tools to mine precise keywords and expand long-tail words. 2. Word expansion describes the video:The platform can determine the corresponding ranking through big data, such as identifying video descriptions.Therefore, advertisers can add and expand product keywords in video descriptions, and surveys have found that using long-tail keywords in video descriptions can improve rankings and obtain more clicks. 3. Continue to promote:The competition for traffic on the TouTube platform is fierce. To obtain a certain number of clicks and engagements, advertisers need to actively promote.For example, use email, Facebook and other media to share videos to increase click-through rates. 4. You must know the elements of YouTube account operation! 1. Guide users: comment + share + like When an advertiser's video is shared or liked, the more comments it has, the higher the probability of attracting new users to participate. So how to promote user participation? First of all, advertising mainly continues to create and publish high-quality content, maintain the frequency of video updates, and ensure user participation. It is recommended that advertisers develop a cyclical release plan to enhance video continuity and keep users looking forward to our next video. .Secondly, users also attach great importance to the comments and responses of video creators, especially product videos. If users raise questions, advertisers should respond promptly.If you are not satisfied with the video or have any suggestions, you can also reply to ensure that the dialogue between the two parties is continuous, so as to get more likes, comments and shares from users. 2. Comment + CTA call to guide users Whether it is motivating users at the end of the video or calling on users to participate in the middle of the video, when users receive 'benefits', participation will inevitably increase.Therefore, it is recommended that advertisers use annotations and add calls to action to actively attract users to interact with us.Advertisers can say anything they want users to know, or say something to them, such as highlighting product advantages/prices or reflecting the company's strong strength, 'XX products are 20% off for a limited time' 'XX company has more than ten years of history , countless honorary certificates and awards, etc., or some call-to-action such as 'Come and get in touch', 'Register now', etc. You can also ask users to subscribe to our channel, or directly dump advertisers. email address will attract users to interact with us. 3. YouTube data analysis--optimizing videos YouTube's backend provides a large amount of practical data, which means users can study the data within the channel to quickly and effectively make targeted marketing plans.Data are as follows: 1) The number of views and viewing duration of the video, etc. 2) Traffic sources, such as YouTube searches, external traffic, channel pages, etc. 3) Audience data, such as geographical location, contact information, device, etc. 4) User retention rate and number of subscriptions, etc. When advertisers make good use of this data, they can launch more targeted videos for different users, poke users' psychology, promote user participation, and thereby increase click-through rates. In today's era, the proportion of Internet video traffic continues to rise. YouTube marketing is both a trend and an opportunity. Advertisers should seize this opportunity in time to further promote online promotion with low cost and high conversion.
