In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-04-21 Origin: Site
Protagonist - Fountain Industry
Established: 2007
business:Fountain creative design, technology research and development, project implementation
Industry scale:Branch offices are set up in Dubai, Japan and Brazil, and customers are located in 23 countries and regions, including China, the United States, Japan and the United Arab Emirates.
From the beginning, the company controlled a budget of 150/day, mainly in the form of search and display remarketing, to the current promotion form of search + display remarketing + video advertising of 300/day.
Target Chapter-Exported to global markets
Since its establishment, the company has been shouldering the mission of 'digital marketing' and striving to realize the vision of 'selling to the global market'.
Understand and promote Google global advertising in 2016 - exposure to new platforms + website speed test + bounce rate adjustment website + advertising format (search + display remarketing, 50-150/day budget) + country and keyword screening to determine investment accurately
Increase Google promotion efforts in 2020-Search+YouTube video ads+display remarketing+300/day budget
During this period, I have been using the 'search + remarketing' strategy for a period of time. After continuing for a period of time, I found that there were no more inquiries coming in. It was urgent to obtain new traffic, so I came up with the following target plan:
-Develop new customers and increase website visitors
-Learn a new promotion model - the power and practicality of YouTube videos and their advertising
-Draw up plans and implement delivery
※The number of search terms used to bring new customers through search engines has encountered a bottleneck
For example, for non-brand words/competitor words, it is difficult to find customer groups with weak brand awareness through search;
◎The cost-effectiveness of traditional marketing is slowly declining
The incremental benefits of using search methods are no longer obvious;
- New generation - the era of perception
Research has found that today's consumers spend more and more time in the audio and video mode, especially the YouTube platform, which is the most popular platform. Just like the current domestic live broadcast and Douyin marketing, sales performance has repeatedly broken through. I believe everyone will be aware of these during Double 11. For all to see.The impact of video is far greater than imagined. This is also the new generation that affects consumption willingness - the era of perception.In fact, there is a reason for the 'consumers spend more and more time in audio and video mode' mentioned above. Here is the moment to reveal it!
Google promotes new power combination boxing
Any success is not achieved overnight, and the same is true for Google promotion. The company not only has dedicated personnel to upload YouTube videos but also actively participates in relevant online live training.In this process, 4 promotional skills are dedicated to YouTube advertising:
1. New product-YouTube
YouTube is an important platform for foreign users to watch videos. In terms of global single-day video views, YouTube is 9 times larger than Facebook.Many netizens in China are also one of the audiences of YT, which we call 'Youtube'.There are many rich video resources, such as: TED speech videos, multi-language teaching videos, DIY handmade videos, funny videos, VR videos, and 4K and 8K ultra-high-definition videos, etc.However, the platform does not provide a direct download function. Many people encounter videos they like and do not know how to save them, which will greatly increase the stay time and number of visits to the website.
For foreign trade companies, to be famous overseas is to exist on this platform.For such a large-traffic video website, advertising promotion is urgent.Let’s take a look at how ZhongRun operates for selling products →
YouTube video account
Google account
It can be seen that video advertising is not a type of advertising that only relatively strong large companies can do. Small and medium-sized enterprises are generally suitable for it.
Most companies want to export their products to developed countries like the United States and the United Kingdom:
A. Regardless of size, American merchants are investing in YT’s platform to gain traffic.
B. Make full use of 'human elements' in the video, such as voice dubbing and human faces.
C. There are no particularly large-scale video advertisements. Most of the advertisements are small video productions.
2. Set marketing goals: shorten the purchase decision-making cycle of B2B buyers and increase the number of inquiries
B2B buyers often have complex audience backgrounds. With the help of YouTube videos, we can satisfy customers' questions during the purchasing process in as many aspects as possible, and make purchasing decisions through competitive comparison.
3. Video material selection is crucial
*Don’t be greedy for too much: only set one core goal for each video
*Video content materials can be divided into three major categories: Traffic-->Awareness-->Inquiry. According to different content classifications, the story line construction and design of video creative materials are carried out.
4. Advertising campaign strategy
In the process of global YouTube advertising marketing, budget allocation and delivery strategies are also indispensable. Combining search + display advertising, a three-pronged approach has been developed to formulate a suitable plan for this industry.
General buyers will enter a consideration period after seeing advertisements on the Google search engine and entering the website. At this time, buyers will want to learn more about the company and its products through multiple channels, so they will enter or search on YT. With the video With the assistance, the authenticity and strength of the company and its products can be demonstrated, which in turn greatly shortens the purchase decision-making cycle and increases the number of inquiries.