In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-15 Origin: Site
1. YouTube has become an inevitable trend in advertising and marketing in the audio-visual era
Did you notice?I unintentionally browsed Douyin and got cut off a lot of leeks. I bought a coat, shoes, and cosmetics! Yes, this era is like this, full of temptations everywhere!Video content has impacted us one after another. In this era where mobile phones are never far away from our hands, we are surrounded by all kinds of videos all the time. Videos have such an impact on us!big!Got it!
For domestic compatriots, they use Douyin and Kuaishou countless times every day; while overseas, YouTube, the number one video platform, also attracts more than 1 billion visits every day.Such a large number of visits coupled with the diverse functions of the YouTube platform, such as support for most video file formats, live video functions, real-time language translation, etc., make YouTube a must-have video platform for businesses going overseas.Especially during the epidemic, B2B companies have long procurement cycles and are unable to conduct on-site inspections in person. They urgently need to use videos to deepen mutual understanding, enhance trust, and promote order placement.For B2C e-commerce customers, videos are highly contagious, and high-quality images with appropriate audio are more likely to inspire buyers to make impulsive purchases. Therefore, the epidemic has accelerated the development of the audio-visual era, and YouTube video advertising is inevitable!
2. Have you chosen the right time to start YouTube video advertising?
Choosing the right advertising form at the right time will allow us to see obvious results in the short term. So for overseas companies or cross-border e-commerce companies, when is the best time to start YouTube video advertising?
1. If you have already conducted search advertising through Google, and the exposure of search advertising has reached its peak in the past three months, even increasing the budget cannot effectively improve it.
2. Search ads for brand words can no longer bring more traffic, and consumption is flat with no room for growth.
3. The product is more suitable to introduce the advantages and show the comparison of use effects through audio and video, while words and pictures are less convincing.
4. Videos uploaded to the YouTube platform begin to bring conversions, or competitors have begun using video ads.
5. I hope to increase brand awareness in the short term and hope that customers will remember my brand.
6. Hope to create new conversion channels: bring more business through video advertising.
If you meet any of the above criteria, it is recommended that you start YouTube video advertising immediately.
3. What are the core influencing factors of YouTube video advertising effectiveness?Let’s find out what else you haven’t done!
Whether it is a B2B enterprise or a B2C e-commerce company, increasing the number of customers, increasing repurchase volume, and increasing single consumption are the core sources of business growth.YouTube's huge user base can meet all three needs, but it is not easy for every company or merchant to quickly increase the return on investment in the short term through the YouTube platform.Next, let’s talk in detail about what are the core factors that affect the effectiveness of advertising?And how to quickly improve the effectiveness of YouTube video ads!
1. The best budget and advertising format settings, the best is the teacher!-Plan your advertising settings and marketing strategies carefully to achieve outstanding results!
Facts have proven that planned advertising is far more effective and faster than advertising that is slapped on the forehead!This is particularly prominent in YouTube video ads, so after we decide to launch ads, we first need to make good advertising planning and marketing strategies.
1) Optimal budget setting
Optimum settings are the key to marketing effectiveness. If you want to obtain high-quality traffic for a long time, the following optimal budget settings are a must.Through optimal budget setting, not only will the final number of conversions be higher than expected, but the CPA will also be far lower than the initial target value.
2) Optimal advertising type settings
Clarify advertising goals and make overall plans.The optimal ad type setting not only allows us to find the right users faster, but also allows us to achieve the purpose of advertising in the short term.
2. Find your audience!Lock in your audience!
YouTube video advertising is both an opportunity and a challenge!YouTube users are all-encompassing and can meet the needs of all businesses, but how to find your own customers among the huge user group and have a profound impact on them to encourage them to complete their desired behavior is not an easy task.So how do we discover our target audience and lock our audience in YouTube video advertising?
1) Discover your target audience
The so-called audience discovery refers to truly understanding our target audience, fully grasping the concerns of our audience, knowing what they are thinking, knowing the core factors that affect our target audience's decision-making, and mastering their demographic characteristics and specific active time. and active range.I believe that whether it is a B2B company or a B2C merchant, mastering the audience is equivalent to having marketing ideas.
2) Lock in the target audience
Locking in the target audience refers more to accurately obtaining our target customer groups through the YouTube platform and conducting targeted advertising based on our target customer groups.Through our daily experience summary, the following audience positioning methods can help us quickly target target customer groups:
A. Start with Re-marketing for crowd positioning;
B. Custom Match matching company list: By uploading customer list information, the Google system can automatically match the corresponding users and generate similar audiences based on user characteristics.This positioning method not only makes our advertising more targeted, but also uses machines to expand more effective people;
C. Make full use of Custom Audiences to customize audiences, and classify them well, such as keywords, to increase the audience in a planned way.
3. Video materials that combine quality and performance are crucial, but how to measure the effectiveness of creative materials?
No matter for B2B companies or B2C companies, after selecting our audience group, the next goal is to attract users' interest in us through our video materials, and ultimately generate actual inquiries or orders. Therefore, Video material directly determines the effectiveness of our advertising.So what kind of video material is considered excellent?Today, the editor will share with you the essential content of video materials and some corresponding tips:
Attract users:When meeting for the first time, 'generating an impression' is an important task, because only by attracting the user in the first few seconds of the video will the user have the opportunity to continue watching the rest of the content.
Tips: An eye-catching opening of 5 seconds, through sound and light effects + infectious narration, and at the same time, using customized interactions instead of a one-hundred-digit approach to attract users to learn more about the company or product.
Embed brand:Build users' awareness and confidence in the brand.When users become interested in the video, we need to properly implant our brand name so that users will know our brand subconsciously.
Tips: Say the brand name, show the logo, and take the opportunity to showcase product features.
build connection: Establish a reason for purchase and provide customers with a reason to inquire or place an order.The relationship between the products we promote and users must be reflected in the video.
Tips: Let customers see the relevance of the product to themselves, and clearly tell them the advantages or benefits they can get after purchasing or purchasing.For example: For C-end buyers, you can clearly tell them that there will be a 20% discount for buying now, and that the product will have a good impact on their lives after use.For B-side buyers, you can tell customers what kind of problems they can help the other party solve after purchasing based on the other party's pain points.
Credit guarantee: Make greater efforts to persuade users to recognize the company or product.As buyers or purchasers, we tend to pay more attention to the reviews of users who have used such products, so appropriately adding some credibility guarantee content can increase users' recognition of us.
Tips: You can add some user feedback or product test certificates or honorary certificates to the video.
Call to action: There must be a call-to-action or description before the end of the video. The purpose is to convert the user's attention into action, so as to achieve the purpose of our advertising better and faster.
Tips: At the end of the video, our website, address, and various commonly used and effective contact information are presented. At the same time, some small logos can also be interspersed, such as a little hand clicking the purchase button, etc.Through such a picture or text, it is clear that users need to act now.
4. Sharing of excellent cases of YouTube video advertising
AG Company is a non-listed company whose main products are women's accessories. In March 2019, it started YouTube video advertising.Based on the epidemic background and product characteristics, the advertising strategy adopted is as follows:
The first step: product exposure for the purpose
Using Bumper Ads, Trueview for Action and GDN, a large number of product exposures are carried out in the form of video + graphics and text. Video themes and graphics and text creativity are cut from different angles, such as product introduction, comparison of effects before and after using the product, user reviews, etc.
Through the first wave of video advertising, we can see that there is a large gap in user feedback on different types of materials. Among the Trueview for Action video materials, the viewing rate of videos whose main content is a comparison of the effects of users before and after using the product is particularly outstanding. Compared with other The viewing rate increased by about 15%.
Step 2: To deepen users’ recognition of the product
Trueview for Action, Trueview Discovery, and GDN are the main forms of advertising.In this round of advertising, based on the comparison of the first round of advertising data, we recommend that customers use product effect comparison as the main promotion point of their advertising materials.
Step 3: Promote users to make purchases
It mainly uses Trueview for Action and GDN to call on users to place orders immediately. At the same time, in the third round of advertising, in order to increase the amount of a single order, users who purchase ≥2 products at a time can enjoy a 10% discount, plus The use of calls to action significantly increases conversion rates.Of course, in the process of promoting user action, calls to action and discount activities play a great role in helping users.
For AG Company, through three stages of advertising, the final sales volume increased three times compared with before the advertising was launched, the number of orders obtained exceeded 6,000+ in just 5 months, and the brand awareness increased three times.
Summarize:
The reason why AG Company chose the above strategy and finally achieved the best results is that on the one hand, it is more suitable to use videos to display products. Videos can display products more effectively and can quickly attract users to become interested in products.On the other hand, 40% of global shoppers say they have purchased products they discovered on YouTube, and 80% of users say they often use online searches and videos interchangeably when researching products to buy, which is why we Trueview Discovery was used in the second delivery stage.
In the entire advertising process, GDN is used because GDN traffic is relatively cheap and can cover more users outside of YouTube. It can increase overall product exposure and quickly capture and filter more intended people.