Views: 0 Author: Site Editor Publish Time: 2021-12-07 Origin: Site
In this article, I will tell you about the different types of LinkedIn ads and teach you step by step how to create a good LinkedIn ad.
First of all, we still have to talk about this issue,Why use linkedin advertising?
It’s obvious that no matter what industry you’re in, it’s likely that your potential customers are using Linkedin.This platform has over 3.5 million users and almost all of them are business people, so why not advertise and let your customers know about you?Advertising can increase your visibility and therefore improve the 'know, like and trust' factors.
If you are a rich person, then you can try to use the following advertising tools: Lead Accelerator, display advertising, sponsor site letters and sponsor group ads.
The other is the best choice for small and medium-sized enterprises, which is sponsored content (similar to Facebook's news feed ads or sponsored Weibo) and text ads (similar to Google or Facebook's PPC ads).
althoughLinkedin AdvertisingThey tend to be more expensive than other social platforms, but the money you spend is well worth it because you can use their unique targeting options (company, job title, education, etc.) and narrow the user base (instead of making a Larger bidding activities can reach 5,000 people. This method can be done 50 times to reach an arrival rate of 1,000 people each time. In this way, you can reduce costs and make it easier to track and improve your brand awareness.
There are two ways to set up your ads: cost-per-click (CPC) and cost-per-thousand impressions (CPM).
CPC (cost per click) refers to how much you need to pay when other users click on your ad. You can set the maximum amount you are willing to pay when your target customers click on the ad on LinkedIn.
CPM means that you are charged every 1,000 times your ad is displayed on LinkedIn, and the payment limit is your bid amount.This charging method is not based on the number of clicks.
When you use corporate promotion newsletters, it is best to use CPC ads, because generally many users do not click on some ads that promote updates, and Linkedin will keep displaying your ads until they get the advertising fee, so this is why the user base is narrowed the benefits of.This is a great strategy for you to gain recognition and visibility.
And when you use text ads, you'd better use CPM, which can attract new potential customers to a large extent.For example, you can send a blank sheet of paper or something else that will entice potential customers to attract them to you.And potential customers know you largely through sponsored updates, and they will be more willing to click on this advertising link, and then they will be in your marketing channel.
1. Getting Started
To use any advertisement on LinkedIn, you need to have a company page.You can click 'Discover'-'Company' and then create a company homepage.Enter your company name, email address and other information, put your logo and content, and you’re done.
To set up an ad, go to the LinkedIn ad page, click Start to get started, and then you can choose the type of ad you want to set up.
2. Set up a sponsored ad
Select 'Corporate Promotion Newsletter, and then fill in the name of the promotion activity.
Then fill in the information step by step until you reach this page, where you can select target customers. These targeting conditions in LinkedIn must be fully considered.
Then you can set a budget. The minimum budget is $10. Be sure to remember to set an end time.
Be sure to keep an eye on the ad so you can adjust it as needed.You can edit an ongoing campaign, but this must be understood more clearly before starting a new campaign. These are actually easy to operate.I believe that friends who have done Facebook will understand these general ideas.
3. Set up a text ad
Select 'Text ad', click Create ad and enter a name for the campaign.
For each text ad, you need to add a 50*50 image, a 25-character title and a 75-character description.Since images are small, simpler is better.Likewise, the choice of language must be carefully considered.Like Facebook, you can't use all caps words.For example, words like 'FREE' will be flagged and your ad may not be passed.
Secondly, you can choose to redirect to the company homepage or the website's homepage, which is similar to facbeook ads.
The next step is the same as above, choose the target customer group for advertising and calculate the promotion cost, step by step.
Another thing is that LinkedIn will provide you with an advertising credit from time to time as a guarantee for your advertising.If you make the most of this, you can be sure to stay within your budget.At the same time, LinkedIn has now released a new version of the marketing management tool. You can switch between the old and new versions of the marketing management tool backend at will. Click on the avatar in the upper right corner to see the operation as shown below:
In general, although LinkedIn's advertising costs are often higher than Facebook advertising, it is still good to do more research if you can constantly adjust.You can try both corporate promotion newsletters and text ads, and compare to find the ad type that suits you best.That’s it for today about LinkedIn advertising. Have you learned anything? Welcome to leave a message or comment.
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