In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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For B2B overseas companies, how to achieve long-term customer acquisition, product repurchase and brand promotion for their products in the international market is the key to long-term operation.The emergence of independent websites just caters to the dual functions of Internet assets + brand incubators.Users not only get rid of the 'part-time job system' of B2B platforms such as Alibaba International Station, but also truly master Internet assets, as well as their own user data and account assets that can add value in the long term.More importantly, companies can present product features, brand connotation and corporate personality according to their own wishes, and effectively publicize and promote them.It even means that you can have greater pricing space and naturally obtain better quality traffic.For small and medium-sized enterprises, it is an important factor to find continued profitability in an ever-changing environment.Nowadays, independent websites have long become a necessity for B2B companies to go overseas. However, 80% of independent websites in the current market are unqualified or have unhealthy indicators.For example, the loading speed exceeds the golden 3s, the website has insecurity and stability factors, the landing page customer retention rate is low, and the website even does not have any marketing factors at all, etc.This is fatal for companies that have made high investments in the early stage and want to achieve brand promotion and long-term stable customer acquisition through independent websites.So how to test the health of your own website? In fact, there are two main criteria for measuring the health of a website: speed indicators (website speed, website score, mobile friendliness, service testing) and experience indicators (landing page-product page, contact information-E-mail, contact method - online communication).In particular, a healthy website must score at least ≥85 points, otherwise it will greatly reduce the visitor experience and ultimately lose a large number of potential customers. Here is a free testing tool recommended:Click 'Read the original text' at the bottom of the article to get it.Test the official website for free from a professional perspective to optimize and improve it more effectively.(The picture shows the website test results of a company) Of course, for overseas companies, if they want to solve the problem from the root, they must start by choosing a high-quality website building system.It is best to form a closed-loop operation from independent website building, traffic optimization, inquiry management, intelligent tools, etc. This is equivalent to directly harvesting an excellent operation and maintenance 'team' and becoming the 20% of winners. 1. The 'defender' of the smooth and efficient operation of the website: intelligent website construction improves user experience Self-service website building requires efficient and stable server support. At the same time, the website is equipped with an SSL certificate, which can improve website search rankings and company credibility. Is the user experience of a self-built website poor and difficult to retain customers?Therefore, creative automation technology should be added to independent website building. Content that matches website characteristics and potential buyers' interests can be captured from subdivided product categories and displayed on the promotion page of target customers, which can help buyers and sellers achieve more precise communication and realize 'Thousands of people, thousands of faces'.AMP technology guarantees a 3-second open rate, responsive design, and automatic matching across device browsing for an excellent access experience. A marketing website must have multiple persuasion modules and information retention modules. Introductory words and forms must be added to the website in many places, such as 'Join quickly', 'Get more information', etc. Guide and prompt website visitors to take the next step to optimize the conversion funnel; at the same time, add GA and heat map plug-ins to capture background data, and customers can generate detailed analysis reports based on algorithms to further improve user experience and increase conversions. In general, self-service website building + effect factors + creative automation + website data analysis and technical support are the premise. By providing high-quality products and attentive user services and marketing, we gain a good reputation and ultimately form customer-driven growth. flywheel. two,The 'pioneer' in open source traffic drainage: website building + marketing plug-in + inquiry management combined model In the early days of building a website, the independent website had no traffic, so traffic diversion became an urgent need.Google and Facebook open source traffic is the general trend.First of all, you need to determine the starting volume of precise search Google ads.Later, because some social products were very easy to spread on Facebook, Google+Facebook traffic could continue.But everyone knows that operating overseas advertising accounts is a problem nowadays, as they all require third-party login. What a great system that can realize one-click website building, one-click optimization of advertising accounts, and one-click statistical inquiry, which can save a lot of time, cost and energy.For example, you can directly create and optimize Google advertising accounts in the background of the website; at the same time, you can manage post updates, replies, comments, etc. for social Facebook. Only in this way can you truly empower B2B enterprises in data analysis. Inquiry management is a very important task. Currently, most corporate inquiries are only viewed through email and analyzed manually, which involves a certain delay. In the process, a lot of inquiry information is actually lost and wasted.If we can automatically collect inquiry information and receive inquiry reminders in a timely manner, it will be a very happy thing for foreign trade salesmen. I believe it will definitely increase the inquiry conversion rate. three,The 'controller' of marketing promotion: Intelligent marketing - accurately locate potential customers, reduce delivery costs, and increase ROI Is it difficult to tell the effect of website optimization?High conversion costs?Is the market unpredictable?We actually need powerful intelligent marketing tools to help win overseas markets.Here are a few smart marketing tools that are great to share: 1,Ads Diagnostic Report: Google AdsFree account diagnosis, using a proprietary grading algorithm based on more than 60 different factors, helps identify problems in Google Ads promotion in one minute, and provides exclusive optimization suggestions for each indicator.I can learn in great detail the difference between my account and my peers, how to reduce advertising costs, how to increase traffic and effective visitors, and how to improve ROI. It can be said to be a warm and in-depth diagnostic report. 2,Industry Reports:Provides comprehensive research reports on mainstream B2B industries, industry trends covering global exports, and online promotion data. You can quickly understand the purchasing behavior of overseas customers, industry export trends, and industry inquiry costs, allowing companies to make overseas exports more quickly and accurately. decision making. 3, automated reports:Automatically generate customizationsGoogle AdsWeekly/monthly reports, and supports one-click export.The true embodiment of both 'efficiency' and 'effect' can make enterprises more confident and assured to expand new business opportunities in overseas markets! This is a company that sells electronic products.The company initially used website building templates on the market and invested a lot of time and cost in the early stage, but the overall data of the website was not good.The bounce rate is as high as 62.71%, and the number of conversions and inquiries is directly 0. It can be said that the effect is extremely poor.After using the Siluzan website, in just half a month, the bounce rate of the website was directly reduced to 33.17%, the number of conversions reached 6, the landing page experience was also greatly improved, and the company successfully gained 2 results in a short period of time inquiry.This company is very satisfied. Generally speaking, from self-service creation of high-quality websites, traffic smart selection, traffic promotion, inquiry/data analysis to continuous optimization of traffic/landing pages, it is an independent website intelligent marketing system that can acquire customers for a long time and reduce customer acquisition costs and wiki costs. It is an inevitable direction and trend.In fact, what I want to recommend to you is the 'Siluzan Independent Station AI Intelligent Marketing System'. The industry calls her 'a marketing tool that stands on the shoulders of giants such as Google/Facebook/Microsoft (Microsoft)'.Those who are interested can go and experience it.