In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-11-27 Origin: Site
Yandex has always maintained its dominance in the Russian search engine market. Its large amount of complex Russian grammar and strict control of Russian search content have allowed Yandex to occupy 44% of the Russian market share, and its market share of local search engines in Russian-speaking regions has far surpassed Google. .In fact, Yandex is also the second largest search engine in Europe.Therefore, foreign trade companies that want to enter the Eastern European market, especially Russia, must be familiar with Yandex advertising. Next, we will give practical suggestions to companies from the aspects of Yandex advertising products and operation guides. 1. Introduction to Yandex advertising products Whether a company wants to attract new audiences, potential customers, or build emotions with the brand, online marketing is an essential channel.Yandex develops different types of advertising products to meet the above needs of enterprises. 1. (Searsh advertising) Search advertising Search ads appear in Yandex search results and on search partner websites within the Yandex advertising network on desktop and laptop computers, as well as tablets and smartphones.Includes text and image ads; dynamic ads; search banners; and mobile app ads. 2. Yandex advertising Network (Yandex advertising network/content advertising) The Yandex Advertising Network is responsible for one third of all conversions in Yandex.Direct.Including websites, mobile devices, and smart TV APPs that display Yandex.Direct related ads. If search advertising responds to the user's current search query, content advertising focuses on the user themselves, including their interests, online behavior and the content of the website they are currently querying. 3. Display advertising Yandex serves display ads to more than 48 million users every day, representing 47% of Russia’s internet audience.By using images, video and audio content as well as a variety of special effects, advertisers can reach this audience and increase brand awareness. 4. Video advertising Tens of millions of users visit Yandex Video Network and its partners' sites every month.Video ads offer advertisers the opportunity to engage their audience with video clips.With video advertising, businesses can improve brand awareness, expand reach, and increase sales, while also tracking campaign performance and predicting results in advance. 5. Mobile advertising With the popularity of smartphones, mobile devices account for an increasing share of the search market, with data showing that 46.7% of all visits occur on mobile devices, while 24% of users browse the Internet exclusively through mobile devices or tablets.For Yandex, 41% of its search queries come from smartphones and tablets. Yandex mobile advertising helps companies accurately reach mobile users without letting go of any potential customers. 6. Location-based advertising – Yandex.Navigator and Yandex.Maps When target people are planning routes and moving around the city, Yandex.Navigator and Yandex.Maps will introduce the advertiser's products or services to them, helping small businesses stand out among competitors and stimulating brand consumption. 7. Yandex.Radio、Yandex.Music Music ads refer to audio ads played at the end of Yandex.Radio and Yandex.Music playlists.In 2019, Yandex.Music has more than 15 million users, and Yandex.Radio has nearly 2 million users. This traffic will also be very considerable, and this advertising type is very suitable for groups who do not have time to view video or graphic ads, no matter what. You can listen to it anytime, anywhere. 8. Retargeting (Yandex.Direct retargeting) Retargeting can be understood as remarketing, which refers to advertisements for sales to users who have shown interest in a company's products or services; users who have visited the website or placed an order. Ideally, the user path is: enter search query → visited site → add item to cart → make purchase.But in real life, the user’s path of action becomes more complex: Enter a search query → Distract attention → Visit the site → Take a break → Add an item to the cart → Change your mind. Through retargeting, businesses can reach users with personalized offers that respond to their past actions on the site.For example, you can provide discounts to encourage users who make additional purchases to complete their orders. At the same time, repositioning can also notify old customers of new products, etc. 9. Yandex.Direct automatic strategies (Yandex.Direct automatic strategies) In the past, it took a lot of effort for companies to analyze conversions, return on investment, clicks and other data in advertising accounts and find out the influencing factors. However, the automatic strategy in Yandex.Direct only takes a few seconds to complete. Compared with manual strategies, automatic strategies have the following advantages: Optimize conversions: Under the premise of limiting CPA, it brings more conversions than manual management and reduces costs; With a weekly budget set and no CPA cap, this strategy can get more conversions at a lower price than manual bid management. Optimize ROI: Achieve a set ROI with only a small amount of spend, reducing your cost-per-click. 2. Things to note when creating ads Now that we understand the main forms of advertising, let’s take a look at what factors you should pay attention to when creating ads. 1. Keyword selection Check regions related to products and services in WordStat (link: https://wordstat.yandex.com/#!/regions), add negative keywords to relevant groups. 2. Main campaign settings Set a campaign name that is concise and easy to understand. Enable email and SMS notifications. Set time and location targeting. 3. Advertisement title and text Be concise and clear, raise customer pain points and demonstrate product advantages Respond to search queries to maximize inclusion of keywords The highlighted text has no errors or typos and meets the review requirements 4. Links The link corresponds to the relevant URL and landing page; it is related to the ad text and keywords; The display link is the website page address visible in the advertisement. It is recommended to be clear and eye-catching. 5. Advertising elements The image matches the content of the added ad video extension. Site links point to important portions of the site callout describing the benefits and unique features of the offer. Add contact information including address, phone number, business hours, etc. 6. Suggestions Segment your campaigns by search and ad networks to focus your campaigns. Use a broad range of keywords and multiple ad formats to expand your reach.