In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 256 Author: Site Editor Publish Time: 2022-09-20 Origin: Site
For fashion brands, unboxing videos are a low-cost way to gain recognition from influencer creators on the platform—
Many popular unboxing videos on TikTok focus on fashion and products.
Usually, unboxing videos of fashion brands are often presented by the brand to KOL celebrities. The celebrity will make a special review video and give real reactions, so that her fans can share this sense of surprise.
@audreypeters is a man with approx. 590,000A medium-sized KOL creator who is a fan, and is also a product blogger.
After checking the data of the third-party platform, it can be found that since June this year, her views have increased by 160% and her participation has increased by 140%. The account has received a total of 37.4 million likes so far. Among her creations, unboxing Video exposure is far higher than exposure for other types of content.
She also said:'Unboxing content is my better performing content on TikTok right now.'
For her, creating unboxing videos feels more like a win-win, boosting video viewing statistics and, in turn, helping fashion brands gain exposure and sales.
In fact, brand marketing that combines the mystery of blind boxes with the joy of unboxing has amazing potential on TikTok.
Every time a TikToker unboxes, he can create an alternative and interesting way to open it, and then tell the product experience, brand story history, or share tips on how to obtain the product. These highlights are often very attractive and attract fans and users to repeat views, which in turn gives the brand a lot of exposure.
Compared with common products in daily life, unboxing videos of high-end products are often more attractive.
An unboxing trend popular on TikTok today, in which some influencers embed ASMR (autonomous sensory meridian response) elements into unboxing videos of fashion products, is called 'immersive unboxing.'
These videos enhance the sound of the unboxing process:Unpack, feel the fabric, zip and button.By stimulating the auditory senses, these videos provide consumers with an immersive and relaxing experience.
Take Gucci as an example. On TikTok, #Gucci has nearly 3.1 billion views.Since Gucci adopted the marketing strategy of unboxing videos, according to The RealReal's 2021 resale report, the public's demand for bags has increased by 50% year-on-year, pushing the average sales price up by 65%.
Similarly, one of LV's Pochette bags has been viewed more than 1 million times on TikTok, and sales of shoulder bags have increased by 47% year-on-year.
In addition to high-end products, unboxing video content based on daily life stories also has a very high number of views.For example, two weeks ago, an unboxing video went viral on TikTok.
This video is from a guy named @littlemiss_madison A blogger posted that she ordered a $200 wedding dress online for her upcoming wedding, and then recorded the entire unpacking video on camera.
Later, the blogger shared this incident and the unboxing video on TikTok. In just a few days, the video quickly became a hit. As of the date of publication, the billboard has been viewed 31 million times, and received 2.3 million likes.
Although this video only lasts for 40 seconds, and the blogger was unpacking the express delivery without even trying it on.
But whether it is judging from the playback data or the messages in the comment area, TikTok users seem to prefer watching the blogger's unboxing process, and are also looking forward to the blogger's wedding in October.
If you think about it carefully, the video’s popularity may be because @littlemiss_madison First, it sets up the background of purchasing this product. It makes people interested in this video, so that they start to wonder what this wedding dress looks like. Use products with stories to arouse curiosity or resonance among users, and become a popular video. .
Therefore, we can summarize the three dimensions of the characteristics of this unboxing video:Objects, doings and meanings.It is not difficult to find that unboxing is not an informative review, but enjoyment and emotion, and is more like an interactive unboxing video experience.
Therefore, whether you are a small seller or a brand seller, by creating this kind of unboxing experience worth sharing, you may be able to achieve unexpected marketing effects.