In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-05 Origin: Site
To this day, social traffic continues to explode, and each platform has also shown its charm to advertisers. In overseas social media, Linkedin has received less attention and love than YouTube, Facebook, etc., but Linkedin’s foreign trade promotion It is highly efficient and unmatched by many social media platforms.If advertisers want to get in touch with some professionals/executives, Linkedin is a good choice.It can help advertisers quickly establish corporate image and enhance customer trust and brand recognition.But running a good Linkedin account is not that simple. In addition to daily social maintenance work, advertisers must also analyze data and constantly optimize their own posts to gain customers efficiently. 1. How to create wonderful Linkedin content and acquire customers efficiently? If you want to become a Linkedin master, there will be a steady stream of customers on this platform, and orders will come one after another. It does not happen overnight. This requires careful long-term operations by advertisers to lay the foundation for subsequent conversions.So creating content is the key, how should we do it? 1. Review Linkedin tweets/video content First of all, advertisers need to clearly organize and categorize all tweets/video content to ensure that users can understand our intentions and achieve their goals.As shown in the picture, advertisers in the education industry invite users to participate in activities and can enjoy an immediate 20% discount. The video content also constantly calls on users to participate, with clear goals, which can greatly attract users who are interested in this aspect.Therefore, it is recommended to design goals for each video, and the content can include these three points: 1) Help customers identify problems/better understand problems; 2) Highlight the benefits or why users should join us; 3) Call-to-action converts potential customers into order customers. 2. What are the types of videos on Linkedin? Also, know that sharing videos on Linkedin is an ideal way to stay active in your network, and Linkedin video marketing is not limited to live streaming/advertising formats, but can range from vlogs to related tutorials. 1) Live content video Live video has become popular since the launch of Linkedin Video, allowing users to easily stream content across multiple devices.And data shows that more than 80% of respondents choose to watch real-time videos instead of reading long articles.If you want to attract customers, it is recommended to create videos with high practical value, such as tutorial videos, precautions for installing XX products, 5 factors to pay attention to for XX products, etc., or use videos to answer questions encountered in the market in related industries. Confused etc.Help more people obtain useful information, build trust and develop customers at the same time. 2) Behind-the-scenes video (factory details, corporate culture, etc.) Nowadays, users pay more and more attention to the authenticity of content, so it is best for advertisers to publish some real and effective behind-the-scenes videos to enhance user credibility.For example, the production processes and detailed explanations of alloy pipes, precision pipes and other products in the steel pipe industry reflect product details and arouse user interest.In addition, you can spread some culture about the company, such as having a long history of more than ten years, serving hundreds of customers, how many five-star reviews it has received, and how many honorary certificates it has won, etc., to establish the corporate image and build user trust, so as to achieve early goals. cooperate. 3) Video advertising Video ads have been around for a long time. Compared with static advertising content, video ads can attract users' attention for almost three times longer.Therefore, some advertisers who are not satisfied with the effect of Linkedin's static ads can choose to try video ads. Linkedin also provides a series of related tools to help advertisers judge potential customers and measure ROI, and better evaluate whether video content can attract More users.Moreover, research has found that Linkedin video ads have the best advertising effect in 15 seconds. 3. Observe and study competitors Advertisers who want to acquire customers efficiently must not only carefully operate their own accounts and post daily to maintain social networking, but also analyze competitors (you can also pay more attention to peer influencers on a daily basis), and make targeted follow-up marketing plans based on the data obtained. , is also very important.We can make judgments based on the relevant data below: 1) What types of Linkedin videos are created by the competition? 2) How do competitors convey information to buyers? 3) How to encourage buyers to complete the behavioral actions expected by advertisers? For example, a steel pipe company publishes related product videos through the Linkedin platform. The account content is related to its main products: seamless steel pipes, precision pipes and alloy pipes. While disseminating product knowledge (production process, product quality/price, etc.), it also We are constantly spreading our corporate culture and establishing our brand image.During the process, there will also be interactions with the audience, such as lucky draws, easter eggs at the end, and questions, etc., to stimulate users' desire to continue watching.When posting tweets, some call-to-action words will also be added, such as: order now, buy now, limited-time offers, etc., to stimulate users' consumption needs and step by step prompt users to complete the actions that advertisers want them to complete. 2. Some tips for optimizing Linkedin tweets~ Finally, let’s share with you some considerations for optimizing Linkedin content, as follows: 1) Join the Linkedin group There are many groups on Linkedin with many members and strong professionalism.Advertisers can join some groups related to their own industry to gain a large number of free exposure opportunities in professional communities, which is also helpful for finding suppliers. 2) Add hashtags to tweets Linkedin encourages users to add hashtags to their tweets, and advertisers can join hashtag communities around core business and personal growth topics.Tweeting with a hashtag increases the chances of your post being seen. 3) Use the right set of keywords Linkedin is often used as a search engine. Advertisers can enter relevant keywords to find the target they want.For example, professional terms such as 'software engineer' and 'designer' mean that companies need to optimize their Linkedin profiles and use accurate and effective keywords. 4) Embed rich media content in your profile Such as blogs, videos, case studies, enrich personal information, and better display company products/services. Choose a regular agency operation service team So, after understanding the above content, many advertisers still don’t know what to do specifically and how to plan their own marketing strategies to improve data.In fact, with the increase in marketing channels, users not only need precise positioning, but also the updates and changes in platform policies and the planning of operation plans have become more and more complex. Therefore, many advertisers have also chosen formal operating service providers to help them quickly achieve their expectations. Target.Here we recommend to everyone the successful Yidai operation team, which not only has nearly 20 years of experience in agency operation services, but is also first-class in the creation of later marketing strategies.Help B2B companies going overseas to set up corporate accounts, including making banner images, adding purchase buttons and other early settings.Afterwards, it helps companies operate accounts, publish product-related content, regularly update posts, add friends/groups, etc., to maximize customer development. Finally, through regular data analysis, it continuously optimizes advertiser data and helps companies quickly gain their own desired effect.