In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-24 Origin: Site
In China, the main social media we use may be Douyin, Kuaishou, WeChat, Weibo, QQ, etc.There are a lot more social media in foreign countries, and they mainly include the following categories:
Video category: TikTok, Youtube;
Social: Facebook, Twitter, LinkedIn;
Image categories: Instagram, Pinterest;
Chat type: Snapchat
The above four types of social media have different user numbers, usage scenarios, platform tonality and advertising placement.
How to choose the right platform to promote according to your product positioning is a big topic, and it is worth having an in-depth discussion about the fan-increasing strategies, publishing techniques, and effect comparisons of each platform.
1. Youtube
YouTube is the world’s largest video sharing social media platform and video search engine. YouTube influencer marketing has two major characteristics:
On the one hand, due to the huge user base, the platform has abundant resources of celebrities with professional video production capabilities;
On the other hand, since YouTube is owned by Google, high-quality YouTube videos often enjoy higher rankings in search engines, which helps brands quickly increase their exposure.
YouTube is the best platform for video advertising. High-quality videos of more than 3 minutes such as unboxing reviews, experience sharing, product comparisons, etc. are often more popular on YouTube.
You can also advertise on YouTube using the Google Ads Platform, which allows you to display ads across the Google ad network.
2. Instagram
Compared with YouTube, Instagram has gathered more micro-influencers with 10,000 to 50,000 fans. This type of influencer is more cost-effective and easier to be accepted by ordinary brands.In the 'Overseas Influencer Marketing 2020 Development Trend Report' released by SocialBook, Instagram has become the most popular influencer marketing channel in 2020 with more than 1 billion users.
1. Types of Instagram Marketing
(1) Post (post)
Photos and videos can be posted, each post takes up a small portion of the screen rather than full screen, and is permanently saved in the account (unless deleted).The total number of photos and videos in a post cannot exceed 10, and the maximum video length is 60 seconds.
(2) Story
Photos and videos can be posted and displayed in full-screen format. Four videos can be posted at the same time in one story. They will disappear after 24 hours, and viewers cannot publicly like or comment.
(3)IGTV
It can publish long videos in vertical format up to 60 minutes long, which has strong marketing function attributes compared to YouTube.
3. Facebook
Facebook is a universal social media network.It has more than 2 billion monthly users and more than a quarter of the world's population. It is currently the traffic king among many social networking sites and has an unparalleled user base.
Your ads on Facebook can be images or videos that showcase your product and the story behind it.
1. Facebook ad formats
(1) Picture Post (image)
Images are the simplest form of advertising, with some text and a CTA button.For e-commerce companies, when running such ads, it’s best to simply display images of the product.
(2) Video Post (video)
Video ads offer more opportunities to experiment.You don’t have to limit yourself to showing product images, you can do more.You can tell your brand story or career development, show different ways to use your product, or something else your audience might enjoy.
(3) Facebook Live
Live video streaming on Facebook Live can increase brand exposure and awareness without advertising.According to a recent article published by Hootsuite, they found through tests that live broadcasts increased interaction by 25% and clicks by 480% compared to videos and static images!
(4) Facebook Group
Facebook Group is a group of 'like-minded' people. Because the target audience is clear and highly targeted, this type of marketing usually has a relatively high conversion rate.
4. TikTok
TikTok, the international version of Douyin, is similar to Ins and is suitable for mobile content dissemination.Since the recommendation mechanism of waterfall video makes it easier to attract target customers, and TikTok users are generally young people of Generation Z, it is more interactive.Among them, the hashtag challenge has the most outstanding marketing effect.
The American fashion brand GUESS once launched the #InMyDenim topic challenge on TikTok. By inviting 4 KOLs to take the lead in participating, it inspired consumers to shoot videos and show off their unique denim clothing.On the event homepage, GUESS launched a brand sales activity. In just 6 days, GUESS gained 12,000+ new followers and achieved 16.5% purchase conversion.
Because TikTok is highly interactive among users, it is very suitable for companies that have creative ideas for activities and want to expand their brand customer base in a short period of time for influencer marketing.At present, the development of TikTok is still in its early stages, and it is also suppressed by policies internationally. However, as the trend of short video sales gradually penetrates overseas, as the fastest growing social media platform, TikTok is expected to play a more important role in the field of influencer marketing. Lots of potential.
5. Twitter
Twitter is a dynamic social media platform that allows professionals and other users to regularly and frequently share topics of interest or life updates.Due to the dynamic nature of Twitter's platform, its content can spread faster than other platforms.
This makes Twitter a great place to increase brand awareness.However, you can also use it to run product ads that drive direct conversions.Twitter Ads is also great for increasing app downloads as it has a complete campaign specific to the app.
1. Twitter Ad Types
(1) Promoted Tweets
If you want to show your tweets to people who are not following you but may be potential customers, then this is your best option.
(2) Promoted Trends
If you want to promote a tag, such as a brand or an advertising campaign tag, then you can use this option.
(3) Promoted Accounts
The main purpose is to display your Twitter account to people who haven't followed you yet. If they know you as a result, they may be interested in following your account.
6. LinkedIn
LinkedIn is another unique social platform that mainly revolves around the B2B market.LinkedIn has an estimated 227 million monthly active users, evenly divided between male and female users.61% of users belong to the 30-64 age group.
LinkedIn supports full ad pages, InMail and text ads.LinkedIn is also a highly targeted platform.You can purchase ads in auctions.You need to bid and compete to reach the same number of consumers that your competitors want to reach.Below is an example of a LinkedIn promoted post from a Gartner report.
7. Pinterest
Pinterest is the world's largest image sharing website, with more than 30 billion images on its website.The website allows users to create and manage collections of images on topics such as events, interests and hobbies, and more.At the same time, Pinterest uses a waterfall flow to display picture content, without the need for users to turn pages. New pictures are constantly and automatically loaded at the bottom of the page, allowing users to continuously discover new pictures. This is also one of its most significant features. Called the Twitter of the picture world.
According to a survey by Millward Brwon, 87% of users are used to finding and buying things on Pinterest.The five major categories of topics these users prefer to search on Pinterest are: food, home decoration, clothing and accessories, hair and beauty, and health and fitness. Among them, food and beverage accounted for nearly 80%, and home decoration accounted for 60%.Therefore, if your brand falls within the five major categories mentioned above, it is very suitable to use Pinterest as the main social network.Users usually like to 'pin' their favorite topics on their bulletin boards as indicators of future purchases, so if your bulletin board looks attractive and unique enough, it may also attract users' attention. Increase traffic and purchase popularity.
8.Snapchat
Snapchat is a very popular platform among young people.If your target audience is Millennials or younger, you can definitely give this platform a try.
1. Snapchat Ad Types
(1)Snapchat information ads (Feed Ads)
These interactive ads are like native content on the platform.
(2)Sponsored Lenses
These video lenses are like Instagram filters that people can use to create their own content.It’s quite an expense, but has the potential to go viral and make it well worth it.
(3)Snapchat Discover Ads
This feature shows your ad at the top of the page as people browse new content.
Using one or more of these platforms in your social media advertising mix can reach different target audiences for your business.Customize your ads to match platform guidelines and target customer personas, then start your campaign.
Try advertising on these platforms and achieve your advertising and marketing goals like a pro.
Advertising on overseas social media platforms is becoming increasingly popular and the return on investment is quite high.
In order to reach different types of target audiences, we recommend that brands can customize corporate advertising on the eight major platforms mentioned above according to their own needs for publicity and marketing.
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