In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-02-03 Origin: Site
1. Facebook Advantages As of April 2010, data from an Internet traffic monitoring agency showed that Facebook visits accounted for 7.07% of the total visits to U.S. websites, ranking first in the United States.This makes Facebook quickly stand out among social media and become the favorite of our social media.When it comes to social media, the most mentioned ones are Facebook, Twitter, and LinkedIn. Let’s make a real comparison through a picture. 2. Facebook--a powerful advertising carrier The advantages of Facebook are self-evident, but most people only know Facebook in terms of personal social networking, but they don't know that it is also a powerful advertising carrier.For enterprises, brand building is a long-term planning project.However, Facebook is a powerful tool that collects social media wisdom and helps companies build their brands.Twitter increases brand popularity to a great extent, while LinkedIn increases brand stickiness by developing audiences. 3. Facebook business page As the 'leader' in brand promotion, Facebook has strong momentum in building brands.Next, let’s take a look at how Facebook starts our brand war? Many people have Facebook personal pages, so how can they transform their personal pages and drive companies or brands into the public eye through social media?This has to mention the Facebook business page.As an important part of the Facebook social media operation process, the corporate page is simple and free to register. You only need to create it under your personal page and then complete the corporate information to get a 'small website' belonging to the company.Not only does it allow followers to experience the core values of the company, it also allows the company to better use social media to enter the public platform. 2. Registration of corporate page - the starting point of social media marketing I believe everyone is familiar with setting up a Facebook personal account. In just a few minutes, you can easily have your own personal homepage with a 5-digit verification code.How to create a business page?The first thing is to find the homepage button under personal homepage creation, then select the merchant or brand, and finally fill in the company information.With one click to continue, the business page is created. 3. Building a corporate page—the beginning of social media marketing Building a beautiful corporate page will make people’s eyes shine. Pictures have always been the most intuitive way of conveying information, and are also the best way to spread corporate culture. Therefore, the first step in building a corporate page: avatar and banner. picture.Generally speaking, an avatar is equivalent to a person's face, and using the company logo as an avatar is also the key to improving recognition.The banner is presented in the form of a slideshow, with product pictures and corporate culture descriptions scrolling, allowing clickers to feel the corporate culture more intuitively.Of course, filling in page information is also an essential step. 4. Posting on corporate pages - daily life of social media marketing The richness of the corporate page is not just a superficial effort, the day-to-day operation - posting is the key.The most common content of posts is large text descriptions and single picture explanations, which are unchanged and have no new ideas.Therefore, video, a presentation method that can most directly hit people's eyes and hearts, has become our weapon, and it is also our customers' favorite post form. In addition, making posts more likely to appear in the public eye is also an issue we need to consider.There is another powerful tool, which is hashtags.When you search, I will appear!Insert '#Topic' in the text description of the video post, and it will easily appear in the eyes of searchers! Finally, there is the post language. English is one of the major international languages in the world today and the most widely used language in the world.People in the United Kingdom, the United States, Canada, Australia, New Zealand and other countries all speak English.There are about 20 countries in the world that use English as their official language or second language, with a total of about 800 million people.Our posts are intended to be promoted overseas, so we highly recommend posting in practical English! 5. Stores on corporate pages—a good outlet for social media marketing A store that can be set up at no cost is bound to be popular with users.Where to place the product and how to refer to the price are all filler content in the store.Let’s take a look at a simple store page: Add products anytime, anywhere and easily share them to your business homepage.Customers can see the products clearly in the store.The button in the upper right corner of the page can be customized to link to the website or leave a message, making communication and interaction more convenient and making it easier for customers to make effective inquiries. 6. Personal page - precise addition of friends and groups After understanding the construction and operation of corporate pages, how do personal pages get better and better with the help of corporate pages?For us, the corporate page is the embodiment of corporate culture and the display of the brand, while the personal page is the carrier of our fans. Good interpersonal relationships and precise group marketing are also good ways to make connections! First of all, we must understand that the audience is the friends/fans we want. In order to reach the audience more accurately and tap potential customer groups, the simplest way is to search based on keywords to improve the relevance of the search results. Secondly, a group is equivalent to a QQ group. Everyone has more or less several sales groups in their QQ account.The upper limit of QQ group members is 2,000, but Facebook has no upper limit!Groups with tens of thousands of people are also common. Entering the group with a company title and posting your own advertisements in a targeted manner will naturally increase the exposure of the product among the effective people. Finally, there are some marketing methods.Don’t waste the comment area of posts in the group. Many times we are not the group owner or administrator, so the comment area becomes a Feng Shui treasure for us to ensure that the post will not be deleted. Don’t wait for customers to chase your ads, the chances of this happening are few and far between.In addition, there is a huge time difference between China and Chile, Brazil, the United States, Canada and other countries, which is another point that needs attention.At this time, I recommend a useful plug-in - Silu Like Facebook Marketing Plug-in.It can achieve intelligent posting, such as scheduling posts; message management, such as reminders for effective consultation; analysis reports, etc... 7. Facebook marketing plug-in - a good helper for social media operations First of all, I would like to introduce to you the very memorable official website of Siluzan: www.siluzan.com Siluzan plug-in is the firstA third-party technology platform that opens up the inbox reminder and reply function, and there is no need to surf the Internet scientifically, and there is a group posting function to help us accurately acquire customers! Post publishing has always been the focus of everyone’s attention!The functions of Siluzan are super considerate! Example of real posting operation Customized posting, automatic scheduling of smart posts - Silk Road Like will update all products on the website, synchronize to Facebook with one click, automatically retrieve product titles, descriptions and pictures, realize smart posting and improve content Distribution efficiency. The difference in the posting part is that it can help us schedule posts and reasonably manage post interactions so that we can see them clearly at a glance!Let’s look at message management again. Facebook’s effective consultation mainly comes from 3 channels: 1. Page news; 2. Comments on page posts; 3. Comments on group posts. Siluzan is the first company in China to successfully integrate the three major consulting sources of FB, truly realizing third-party management of Facebook pages. The FB inbox function implements four major functions: Messenger message reminder; Messenger message viewing and replying; Post comment reminder; Post comment viewing and replying. The three core functions of Facebook homepage maintenance include: consultation and interaction, post performance, overall overview data analysis of fan portraits, and easy management and quantitative analysis of performance. This FB marketing plug-in is simply a benefit of social media marketing ~ no need to go online and registration is only a 2-step process!The operation is simple and convenient, it is really recommended for wall cracking! 8. Analysis of negative teaching materials - only by correcting mistakes can you grow better! There must be its own reasons for becoming a negative teaching material. Compare according to the above steps. The avatar is too random. The first step to identify the official page is to look at the avatar. It must be a clear logo image. Taking a photo of this product will definitely not work!The content of the posts is too single, and large posts are presented in the form of pictures, which results in poor customer experience and a great impact on the data.1. FB business page - an important tool for social media marketing