In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-11-24 Origin: Site
TikTok has 500 million active users worldwide, providing a huge opportunity for advertisers.Not only does TikTok surpass Twitter and Snapchat in popularity, there are not as many ads on the platform as there are on other platforms.Users can edit and share short 15-second videos with built-in filters, effects and music, and TikTok has shaken up the marketing world with its viral capabilities.
If you think TikTok advertising is a worthwhile investment for your business, here’s how to get started.
1. Create aTikTok ad account
To create a campaign, you need to visit the TikTok Ads homepage and click on the 'Create an Ad' button.
Because TikTok Ads is still in beta, the process of setting up ads can't be completely done online yet.When you click the button, a form will pop up asking you to provide your details to set up your account.After submitting this information, a staff member will contact you to set up a TikTok Ads account.
It may take up to 48 hours to get the account.Once you have an account, the process of creating ads is relatively simple.
2. Create a TikTok ad campaign
In the TikTok Ads dashboard, click the Campaign tab at the top of the page and click the Create button.
Next, choose a campaign objective, which is the main goal of your ad.You can choose from three options: traffic, conversions, and app installs.
To set a budget for your campaign, you need to select the Daily Budget or Total Budget option under Settings.Please note that the daily budget and total budget are at least $500.
3. Set TikTok ad placements, details and positioning
The next step is to create an ad group for your campaign and select placements and targeting.
The TikTok Ads Dashboard lets you choose the exact platform you want to run your ads on.This includes not only TikTok, but also all its applications, such as Vigo Video (India only), BuzzVideo, News Republic, etc.
There is also an automatic placement option, where TikTok determines where the ad performs better and places it there.
Once you've selected your placements, you'll be prompted to enter all the details you need to start running your ads, including all relevant URLs, display names, images, and categories.You can also choose up to 20 keywords to describe your website or app, which will be used to match your product to the right audience.
You can use 'Targeting' to select the target audience of your advertisement and set parameters such as location, age, gender, language, interest, device, etc. to attract the right advertising audience.
If you want to target a specific group of people for TikTok, you can create a custom audience by uploading the IDs of existing TikTok users in a CSV, TXT, or ZIP file format.
4. Control TikTok advertising expenditure, delivery time and goals
You can then choose a budget, timeline, and goals for your TikTok ads.Set Budget & Schedule You can set your ad group's budget in the 'Budget & Schedule' section, choosing a daily budget (or a total budget (the total amount spent during the ad run). Note that at the ad group level The daily budget and total budget should be at least $50.
Also, select a scheduled ad schedule so you can choose to run your ads at specific times of the day or week.
Choose budget spend rate
Next, set the budget's spend rate, which determines how quickly the budget is spent.The 'Standard' option spreads your budget evenly over the entire campaign, while the 'Accelerate' option spends your budget as quickly as possible within the planned timeframe.
Choose optimization goals
An optimization goal is a key metric you want to achieve with your campaign.You can optimize your ad groups for conversions, clicks, or impressions, and bids will be optimized based on the goals you choose.
If you choose conversions as your goal, you can serve your ads to users who are more likely to convert to your product or service.To track all actions that may result in a conversion (for example, app downloads or form submissions), create a conversion behavior by clicking Library and selecting Conversions.
Here, you need to decide whether you want to track installs of your app or conversions for specific elements on your landing page.
To track conversions from app installs, you enter a name, a link to your app in Google Play or the App Store, and start measuring conversions from your ads.
Ad pricing uses the oCPC (Objective to Conversion Bidding) bidding method, which ensures your ads are shown to users who are more likely to perform the desired action.With oCPC, you bid at your expected cost per conversion and then pay by CPC (cost per click).TikTok Ads will automatically adjust your bids based on your bid settings so that your campaign costs closer to your target price.
If you select clicks as the overall goal for your ad group, you'll be charged on a cost-per-click basis and your ads will be optimized to attract as many clicks as possible.
If you target impressions, you will be charged CPM (cost per thousand impressions).
Turn smart optimization on or off
TikTok offers an option called 'Smart Optimization'. If you enable this option, your ad bids will be constantly adjusted and optimized to increase conversions.If you choose clicks or impressions as your goal, don't turn this option on.
5. Use TikTok’s video creation tools to design ads
Designing creative assets for your ads is easy.TikTok ads can be horizontal, vertical or square videos and images.TikTok has a tool called 'Video Creation Kit' that provides video and image templates that you can customize using existing images. The tool also provides more than 300 free background music options.
TikTok currently allows the following ad types: brand takeovers (ads that appear when a user opens the app), in-feed ads, and hashtag challenges.
Brand TakeoversAdvertising
Brand Takeovers ads will appear immediately when a user opens TikTok, and the ads can redirect to an internal or external link, such as another video on TikTok or an external website or app.Currently, this ad type is limited to one advertiser per day.
In-Feed advertising
The ads in the feed are native ads. Depending on the product type, native ads can be placed at the bottom of TikTok videos, or they can be inserted into the video queue and placed in the feed.In-Feed ads redirect to your website or app and have a cost-per-impression rating of $10, which is cheaper than Brand Takeovers.
This is an app ad that appears when scrolling through videos on the platform.
tag challenge
You can work with TikTok’s marketing team to launch a paid hashtag challenge to encourage users to share content on TikTok for your brand. The hashtag challenge usually lasts for 6 days.
6. Optimize TikTok ads
When creating Brand Takeovers ads or in-app display ads, make sure you use high-resolution images, as ad images take up the entire user's screen and are very eye-catching.
It’s appropriate to have only one redirect link per call-to-action (CTA).For example, if you want users to download your app but also want them to obtain a coupon code through your website, redirecting users to the app's download interface may confuse some users.
TikTok ads leave little room for text to explain the content.Ad descriptions are limited to 80 English characters, so if you're selling a more complex product or service, you'll need to use the video creation tool to add text to your display creative.
Since all ad descriptions appear at the bottom of the screen, make sure to place key creative elements in the middle of the screen to avoid clutter.
As with most ad formats, you'll want to try out some targeting options and creative elements first, then only use the ones that work well.
Tip: In addition to the video creation tools, you can also take advantage of other built-in advertising tools.At the ad group level, you can use the Automated Creative Optimization tool (shown below) to upload up to 10 images or 5 videos, 5 ad copy, and 1 CTA, and then combine your creative assets into multiple ads.The tool will test these ads across your entire campaign and show your target audience a combination of creatives that perform well.
The Landing Page to Video tool will capture high-quality image material from the landing page URL you enter, then combine these images with music to automatically generate a video ad.
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