In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-08 Origin: Site
As the traffic dividend disappears, independent websites have become a new growth channel for small and medium-sized overseas enterprises under the three major trends of mobile, socialization and content marketing.It can be said that the current independent website or website building has become the beginning of effectively developing overseas online business and creating a closed loop of online digital marketing, which is the foundation of all online businesses.However, as a person who is on the wave of going out to sea, do you also have such troubles: The website building cycle is too long and the online rate is too low, which seriously affects the progress of subsequent marketing; Website design elements are cumbersome, making it difficult for novice accounts to run out of patience; The website does not have a marketing nature and the overall conversion rate is too low! These are also one of the important factors that cause many customers to give up midway.If there is an independent website building system now, it can achieve: A complete independent website will be built within 3 days, and the ads will be guaranteed to go online normally within a week; Website decoration design and other elements are all available, and you can easily switch with one click for free; The website comes with various performance improvement factors to easily solve the problem of low conversion rates. Will you be very excited?Today, we will introduce a website building system. If you are a novice who has just started and wants to create a website by yourself, I will teach you step by step today! 1. How to use Siluzan independent station? 1. Register a Siluzan platform account If you want to use the Siluzan Independent Station AI intelligent marketing system to build your own independent station website, you first need to register an account on the platform.How to register? Step one: Log in to the official website (www.siluzan.com); Step 2: Go to the home page and complete the registration.One point to be emphasized here is that you need to prepare a common email address in advance, which requires verification and account activation. When the email address receives the verification email, click Verify to activate and the registration will be successful. After registration, two options will pop up. Select Business Manager, click 'Create Profile', complete the details of Business Manager, and enter the homepage. 2. Create a Silk Road Like website After registration is complete, you can start creating. 1) Log in to the backend. If you are a new user, you need to complete the creation of the advertiser first. Click 'Advertiser Management' on the left to create an advertiser. 2) If you already have an advertiser account, you can directly click 'Create Website' in the upper right corner. Then enter the ID and select the area.It is recommended to create it with the VPN turned on, and the preferred region is 'United States'. Click 'OK' to initialize the website. 3) Click 'Manage' to officially enter the website design page and design the basic elements of the independent website. 4) How to add product images? Click 'Product Center', select a category, and find the main category edit column Click 'Add Product' above to enter the product editing page.What should I do if I want to modify the parameters of a product that has been added?Find the corresponding product and click Edit below: You can also enter the product background editing page to make corresponding edits and modifications! Based on this, the website framework is initially completed, and then the 'facade construction', 'content filling' and website environment testing of the website are completed according to the company's own business requirements.Leave the entire process to Siluzan website professionals, and a complete website will be completed within three days.If you want to welcome the foreign shopping season in November and December, start creating a website now. The advertising and website can be launched normally within a week, and it will not affect the later advertising online and operation cycle plans at all! 2. What are the 'extraordinary features' of the Siluzan website? In addition, what else is the 'excellence' of the Siluzan website?Next, I will share with you a hardware product company that used our independent website to achieve impressive results in the overseas market shrouded in the epidemic. How did it achieve this? The first stage: Create a closed loop of online marketing, with an independent website as a guarantee In 2020, under the influence of the global epidemic, offline consumers have shifted online in batches. Online marketing frequently dominates the 'hot searches' in overseas circles, and independent websites have become 'big celebrities'!However, why do some people take advantage of the independent website boom to stand up, while some companies still cling to 'stagnant water'? This company also experienced 'Black February' and online activities were completely suspended.The business owner said: I thought they were all the same as us, but when I read the news on foreign websites and social platforms, the advertisements of my peers were very popular, and I felt that they were more prosperous than before. When I heard about them, they had already started marketing through independent website models!After asking around, I found out that they have adopted 'Siluzan Independent Station AI Intelligent Marketing Website Construction'! In the middle of this year, this hardware products company started using the Siluzan website.In a week, I worked with the Siluzan team to build an independent website and create a Google advertising account.Open the Google marketing plug-in in the background of the website to ensure the complete smoothness of the entire marketing system! The second stage: effect upgrade--help maximize the effectiveness of Google advertising and complete further optimization and upgrade of conversions! Having a performance-based independent station is just the beginning. It is our ultimate goal to further help Google advertising achieve breakthroughs through the independent station.The AI intelligent system of Siluzan Independent Station thinks about what customers think, and its own marketing tools are enough to meet business needs and achieve a great transformation in conversion! 1. Use intelligent marketing tools to help companies complete further development and tap market potential. 1) 'Industry Report White Paper' provides insight into the global hardware market industry The 'Industry Report White Paper' in the intelligent marketing tool can check the general trend of the industry at the first time. In the environment shrouded by the epidemic, refuse to wait and see, gain insight into potential emerging markets, and realize fixed investment!For example, this company mainly promotes steel fasteners, which can be seen through global trends: import demand throughout North America is strong.Globally, apart from Europe, Russia, Brazil, India, Australia, and Turkey also have large demand. 2) 'Advertising Account Diagnosis' to detect the health of the account and achieve further optimization: Through diagnosis, it was found that there was still 20% room for growth, so the company's strength was further demonstrated to the outside world through videos and the company's brand image was established.For example, in terms of country launch, further adjustments are made to countries with high search and popularity. For example, in Turkey, steel fasteners are mainly invested, and in the Philippines, aluminum fasteners are mainly promoted. 3) Finely improve the details - automated reporting: check account performance anytime and anywhere, automatically generate weekly/monthly statements, and conduct detailed analysis of various indicators.For example, automatically compare the differences with last week's data, find out that a certain keyword has low exposure due to budget, and make timely adjustments. 2. Optimize marketing plan and boost overall marketing effect Siluzan's 3 marketing tools + 19 years of foreign trade operation experience provide users with three major guarantees: inquiry, GA analysis, and inquiry management. What should I do if the number of inquiries is not enough?Commitments are made for conversions, inquiries, etc., and full refunds will be made if the standards are not met; What should I do if the GA analysis is not in place?GA+ heat map can automatically adjust product titles, descriptions, models, certificates and other descriptions, and add message boards to help you grasp everything from tracking to conversion! Worried about not managing inquiries in a timely manner?The Siluzan website automatically counts the source and quantity of inquiries, thereby optimizing channels and ensuring the effectiveness of inquiries.More importantly, when an inquiry is received in the mailbox, the customer will be notified promptly via WeChat to seize the best opportunity to reply. 3. The promotion effect exceeded expectations, and the conversion rate increased by nearly 75%. Customers are rarely satisfied after one quarter.The results are also very impressive: the average number of inquiries per month is more than 200, the response rate to inquiries is 80%, and the effective conversion rate is increased by 75%! Tips: What are the precautions?When creating a website ID and selecting a region, there are two options: China and the United States. Companies conducting overseas business should first choose the United States to ensure the smooth operation of the website in the future.