In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-31 Origin: Site
With the rise of online shopping and the rapid development of the e-commerce industry, completing shopping online has become one of the lifestyles that people are accustomed to. This method is simple, convenient, saves time and effort, and has won the favor of the public.At this time, you may not have paid attention to Facebook's online shopping function, but many companies have already chosen to open stores on Facebook. On May 19th, US time, Facebook CEO Zuckerberg announced through a live broadcast that he would launch the Facebook Shop and Instagram Shop functions. This will be an important attempt by Facebook in e-commerce.Facebook said, 'Affected by this year's epidemic, many small and medium-sized enterprises are currently struggling, and as stores close, more and more merchants hope to transform their businesses online. Our goal is to achieve seamless Shop and empower small and medium-sized businesses as well as global brands to connect with customers through our app. That’s why we launched Facebook Shops and invested in features across our app to inspire people to shop and simplify online purchases. and sales.' At the same time, there are also many businesses that use the concepts of public homepage shop and Facebook shop to make profits. In order to help you distinguish between these two shop forms and avoid being deceived, we will take you to a detailed comparative analysis. Public homepage shop: One of the homepage sections established based on the Facebook public homepage to display merchant products. Facebook Shop: An online store derived from Facebook ads used to display and complete online shopping. Analysis of common points: The opening and use of both stores are free. Difference analysis: The store on the public homepage does not have an online shopping function. You can only jump to another website to complete the shopping action. The public homepage store is applicable to all merchants who have a Facebook personal account and have opened a public homepage. Facebook Shop is an online store format that has been put into use in the United States since 2018 and was officially launched in 2020. At present, it will only be opened to brands or merchants that meet some specific requirements. 3. Public home page shop VS Facebook Shop - opening method So what is the difference in the opening method?Let’s take a look at the specific opening process. 1. Public home page store opening and creation First of all, we need to have our own personal account and public homepage. I won’t introduce too much about the registration part. I believe everyone will understand it. First, add the Shop tab to the left column of your Page.Click Settings on the navigation bar of the public homepage, select 'Templates and Tabs' on the left, adjust the current template to 'Services', and you will see the store tab. Next, start creating your store.First, you need to set up the store section and agree to Facebook's merchant terms and policies. There are two ways to check out: through a shopping message or by checking out on another website.Select the appropriate checkout method and confirm the required currency (USD), and our store is successfully created! After creation, the store will look like the following picture: When uploading products, please note: 1) Each picture must be a real photo of the corresponding product. Drawn pictures such as illustrations or icons cannot be uploaded. 2) The picture is clear and shows the entire product, and the picture resolution is at least 1024*1024; 3) Information such as promotional codes, nudity and violence cannot appear in the pictures. This is the complete process of creating a public homepage. Then how is Facebook Shop created? 2. Facebook Shop opening and creation Clicking the shop button will prompt you to complete the store information. At this time, we click 'Go to Commerce Manager' to officially start setting up the store. Next, we will choose how to set up the store. We can open the store on Facebook, or we can choose to open it on Instagram or an e-commerce platform. Here we choose to create it on Facebook. Facebook will prompt us with three things we need to prepare.One is a US bank account. Currently, only merchants with US bank accounts are supported to create online stores for transactions.The second is to determine the tax rate and payment information to ensure that the order can be paid.The last step is to formulate store preferential policies as well as our store's own policies, such as shipping speed, return policy and customer service. The next step is to create our e-commerce account, which is also divided into three steps.The first step is to fill in the business information. This step requires us to answer a few questions about our business on Facebook.The second step is to upload the product and set it up.The most important things about building a store are adding products, determining shipping methods and developing customer service information.Finally, ensure smooth payment for customers.This is where you link a bank account and provide the required information to help us collect payments.Because this item cannot be modified later, we must fill it out carefully to ensure that our store name, employer identification number and legal name information are accurate, and be more cautious and cautious. There are a few steps below that you may not pay attention to. The first is naming the e-commerce. Generally speaking, we will name it after the company’s English name or abbreviation. The second step is to select the Facebook public homepage we need to bind. The last thing is the category of the store, local merchants or locations, just choose according to our business type. The most important thing is to add products to the store. Select it in Manage Shop, click the Add Product button in the upper right corner, and the product page will appear, and we can add various information. First, let’s take two pictures to show you the difference on the page.Picture 1 is the public homepage shop, and picture 2 is FacebookShop. Obviously we can see that the store on the corporate page only has two buttons: edit and share. The page is relatively simple and plain, like a simple display box, but you can share products to the homepage, which is very helpful for product exposure.It is still necessary to open a corporate page store, because this section is of great value to us.And a very important point is: the store helps promote our company and products. Even if the user does not place an order here, he can get to know us through the store, and we can use it to create an environment of trust. The advantages of Facebook shop are a little more obvious. What comes to us is the atmosphere of a small website. We can click in to see the detailed information of the product and make a purchase, which is relatively convenient.This is similar to Taobao or Amazon stores. They are basically presented in this form. No other jump conversions are required, and all steps can be completed directly within Facebook.Facebook Shop has a very obvious advantage, that is, its price comparison. Facebook's store mechanism is not as dazzling as Taobao. In-site comparison will make 'impulsive consumption' more intense. 1. Public home page store functions: 1) Display the product. We can see the specific information in the product details and contact the messager by sending a message. 2) Jump to the website to perform shopping actions and perform purchasing actions in real time. 3) Present products to Facebook friends and public homepage followers to a greater extent, increasing exposure. 2. Facebook Shop function: 1) Convenient and fast, complete shopping on Facebook. 2) Promote consumer shopping to a greater extent. 3) Product display is more complete. Finally, I have a piece of news for you: Facebook said that filtering for sellers will begin with instsgrsm Shopping.Facebook Page Shop Qualifying businesses that use either or both to sell are open and are expected to expand in the coming months, and qualifying businesses will receive an official email before opening their stores. I hope you will receive the email as soon as possible and start your Facebook Shop marketing journey! More tips for going overseas!1. Public home page shop VS Facebook Shop - definition analysis
2. Public home page shop VS Facebook Shop - Scope of application
4. Public home page shop VS Facebook Shop - presentation method
5. Public home page store VS Facebook Shop - store functions