In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-07 Origin: Site
Many foreign trade exporters say it is difficult to establish an independent website?Why is it difficult to build an independent website?The main reason is that there is no traffic in independent stations, and independent stations will not launch new products like platforms and may get orders. If an independent station wants to do well, it must first consider traffic, so how to make the new website get more updates? How much traffic? SEO (Search Engine Optimization) refers to setting keywords on the website. Target customers will see our website on the homepage of the search engine by searching for the set keywords.This makes it easier to be indexed and prioritized by search engines.SEO is a mental and physical work that requires patience and meticulousness. It is mainly divided into the following steps: 1. Analyze website structure First of all, the first step is to analyze whether the structure of the website is suitable for SEO. If the structure of the website can well cater to search engines with a spider-like structure, it will make it easier for the website to be searched. Engine favor.Therefore, we should start from these aspects, including eliminating bad structural design, using breadcrumb structure as much as possible, optimizing website navigation and links, website layout should be neat (text and pictures should be well matched), and the most important thing is static page. For example, Sunac Cloud Intelligent Website is optimized and integrated with SEO experience based on WordPress, and it adopts this breadcrumb navigation structure.The overall layout is made according to the rules of search engine crawling.After customers open the website, they can clearly see the company's main products and it can also bring users a comfortable and pleasing feeling.It won't cause eye strain to your vision, and you can easily find the products you need.And the website suffix is .HTML, which is often called a static page.Static pages have many benefits for SEO, such as fast opening of web pages, conducive to search engine crawling and relative stability of the page, etc. (Breadcrumbs) (The website layout is neat) 2. SEO tags The second is the use of tags. There are many common tags, including T (title) D (description) K (keywords), ALT and Heading, etc.Of course, there's more to labels than just that.tag, strong and B tags are also commonly used. T: T (title) is the title part on the website.The Title tag can clearly tell users and search engines what the theme of this page is and what the focus of search engines is.The purpose of the T tag for search engines is to analyze keywords, and for users to grasp the theme of the page.The quality of the T tag is directly related to the search engine and user experience. Therefore, when selecting keywords, you should choose concise, clear, and descriptive keywords that are closely related to the content of the web page, and give each different keywords Title tags are added to the pages. D: D (description) website description tag.So what role does description play in a website?According to the survey results, almost all landing pages have page description content. High-quality page description content is conducive to improving the ranking of the page in the search results page and is also conducive to increasing the click-through rate of user clicks.Then someone asked, how to write description to achieve better results?It is best not to add descriptions randomly and pay attention to the relevance. Otherwise, your description will not correspond to the article, which will be very unfriendly to the user experience.Therefore, when we write, we must pay attention to the relevance to the website. Keywords can be included, but not too many., and can also include some information related to the website content but not mentioned in the Title tag.The character limit is about 150 characters. K: (keywords) Keywords in the website.The K tag is actually very similar to description, but Keywords is used to describe the keywords in a web page, rather than the introduction of the page.When choosing, you should choose the most appropriate keywords based on the theme and content of the page.Keywords mean that when search engines crawl your website, they will first classify your website based on your keywords.For example, if your keyword setting is 'insulated pipes and pipes', then the search engine will classify your website as insulated pipes and pipes. Then your website will only appear when others search for insulated pipes and pipes in the search engine. is more important.The characters should be controlled to about 70 characters. These three are the most common and important,Once these three tags are written, the website is already half successful. This is very easy for novices and those who have just built a website but do not understand SEO.Therefore, when building a website, be sure to write OK on the three (keyword, title and description) tags of the website and the website background can be modified.Because search engine calculation rules change every day, today's keywords may not be applicable tomorrow. If we can make the website better and faster to be indexed by search engines, we can add sitemap and robots files to the website, and add them later.Google, Bing, Yandex webmaster tools(Webmaster tools can detect errors in the website and which areas need to be modified, etc.).Sitemap files can be generated or written by yourself.Robots can be written in the following form:The Disallow tag prohibits spiders from crawling.Allow allows spiders to crawl.Robots files often have a .txt suffix.Finally, the website must update articles regularly to maintain the activity of the website. It does not need to be updated so frequently, but once a week is fine. (Robots writing method) Sitemap generation: https://www.xml-sitemaps.com/ Google Webmaster Tools: https://developers.google.com/search#?modal_active=none Bing webmaster tools: http://www.bing.com/toolbox/webmaster/ Yandex webmaster tools: https://webmaster.yandex.com/site/?wizard=add.site In fact, website SEO is a relatively long process, and there are no shortcuts.If we want to make our website more perfect, we need to do it step by step, but we cannot achieve it in one step.Optimization and improvements can be made according to the above steps.Sunac Cloud website now has this function, and we will modify the above tags during the production process.(Reference article:Build a professional independent website and gain fans in overseas markets!) Perhaps, the effect will not be so obvious at the beginning, but if you persist, you will have unexpected results.Of course, we all know that SEO is not the only way to obtain traffic. SEM (Search Engine Marketing) is a must-use channel for obtaining traffic.So how to truly maximize the traffic of independent stations?It is SEM+SEO. SEO traffic does not come so fast, so we need to consider placing ads appropriately.Once we place SEM keyword ads on Google search engines, your website will receive a lot of traffic in a short period of time!Combined with SEO, the traffic obtained will be stable and efficient.If the advertising keywords are well planned and then coupled with a well-designed landing page, there will be a high conversion rate! Google ads target users more accurately.Google Advertising Planner can select product keywords, the country and city where customers come from, delivery time and other information when positioning.And when opening an account, we will carefully study the backend and do market research. When we officially launch ads, we will get a large amount of accurate traffic from website visitors from Google.Whether it’s Google bidding or Google optimization.Complementing each other makes for better decisions.