In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-12-03 Origin: Site
Yandex is Russia's leading search engine, with more than 89% of Russian Internet users, equivalent to my country's 'Baidu'. Tens of millions of people visit the platforms of Yandex Video Network and its partners every month. The Internet has realized Enterprises display personalized advertisements for their products or services to users with different interests. Video advertisements are 15-second videos created based on their own videos or video libraries. The videos should be made vivid, touching, unforgettable, and memorable. Reached by millions of viewers.Help increase brand awareness, expand coverage, and increase sales. At the same time, you can track results at any time and predict benefits in advance. 1. Advantages of Yandex video advertising 1. Yandex Audience A large number of audiences on the platform can view advertisements placed on multiple other pages of the Yandex homepage, increasing the chance of contacting target users. 2. Extensive partner network providing high-quality video content Yandex Video Network has more than 300 partner platforms, including the largest TV channels.All platforms that are carefully selected and offer professional and licensed content can help websites attract quality audiences. 3. Precise orientation Yandex has Internet advertising targeting technology, which can accurately target users and interests and preferences, lock in target groups, and deliver ads to these users, thereby increasing the number of website inquiries and improving efficiency. 2. Yandex.Display video advertising Yandex offers advertisers Multi rolls that play before and after movie trailers or online videos on various advertising platforms under the Yandex Video Network. Advertising forms: Multi roll (interstitial advertising), In-page video, Interstitial (interstitial advertising) Multi roll: In-page video: Interstitial: We can embed clickable elements into ads (for example, buttons or logos) to make the ads more interactive.Users are exposed to advertisements by clicking links in the video to access the order page, promotion page, etc. Interactive elements can be added manually thanks to the Yandex.Display interface. Business owners can use their own images or use a set of buttons provided by the Yandex image library. Up to seven elements with redirect links can be added. 3. Yandex.Direct video advertising Video campaigns from Yandex.Direct help enhance brand image and expand reach.Increase user engagement with ads, improve interaction, increase clicks, and reduce click costs.Both advertising forms will affect search interest. Let’s learn more about the details of CPC video advertising in Yandex.Direct and how to set it up? Yandex.Direct includes three CPC video ad formats that are similar in that they have a small budget, are part of a text-image campaign and have videos under 15 seconds in length.So what are the differences between these three types of video ads? ①Video advertising - a separate advertising type You can create a video-only campaign, set individual bids, and add your own copy and headlines.We can edit using our own videos or existing video content from our video library. ② Supplementary video advertising - supplement to text and image advertising This can use our own videos or obtain existing information from the video library, and you can set bid adjustments. ③Default supplementary video - attachment of text image ads automatically generated from images Advertising bids are set through automatic adjustments. If the bid is sufficient, the ads will be displayed on the Yandex video network, including more than 300 platforms under the Yandex network, where 37 million unique and loyal users can see these ads every month.How to create effective CPC video ads in Yandex.Direct: 1. Create a banner (1) Default supplementary video banner Add relevant images to your default supplemental video, choosing images without logos and text to avoid overlapping ad copy and image text.The ad copy contains the unique selling points of the product or service so that target users can see the key points at a glance, and add relevant and easy-to-understand quick links. (2) Short videos to supplement videos and video advertisements Add a short video related to the advertising theme from your own video material or video library. It is recommended to use your own video to better improve the conversion rate. The first three seconds of the video describe the core content of the advertisement so that users can understand it. Preview the video after adding it. Check whether there are any issues with the video clip, whether all elements are included in the visible area, use relevant titles and copy, and add audio and rolling subtitles.Later, you can track and improve key indicators by analyzing and comparing data in each period in Yandex.Metrica. 2. Set up targeted remarketing Create a Yandex.Metrica segment for users who have visited our website before to filter the audience and increase conversion rates, and then show video ads to this user segment.Remarketing covers the entire stage of the sales funnel to increase brand awareness, increase user interest in the product through display campaigns, and then set up CPC banner ads with call-to-action buttons and pay-per-click in Yandex.Direct to reach customers who already know our brand and User impressions that may convert via CPC. 3. Set up a campaign Set your own weekly budget limits and make sure your expenses don't exceed them.Create a separate campaign with video ads to control your ad delivery budget and bids. 4.Bid adjustment In addition to generic bid adjustments by device type or sociodemographics, you can add bid adjustments for complementary video ads.In the report, analyze the statistical information for ads with video and set bid adjustments based on deviation from your target CPA. 5. Management of advertising platform Check the list of banned platforms on a monthly or quarterly basis so that if a platform has been improved, we won’t miss its traffic.Video ads are an integral part of any brand marketing strategy and can address tasks at every stage of the sales funnel.