In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-06 Origin: Site
Hello everyone, it’s time to share again. Today’s sharing stems from an “awkward” communication with a customer:
Manager Fang: 'Hi, Xiao Liu, I have a question for you. What's the difference between the FB ads you opened and that boosted post?'
Reply: 'Of course it's different. Boosting is not considered real advertising. It's just promoting your homepage and increasing attention.'
Manager Fang: 'But, I just want to promote the homepage and get more customer inquiries. Is this enough?'
Reply: 'Well...it's actually not enough...'
Then, I took screenshots of boosting and advertising and the target effect, and explained the difference between the two in detail (20 minutes), which ended the conversation perfectly.This 'awkward' chat exposed two problems: 1. Promotion and advertising are the blind spots of B2B customers - customers know far less about advertising than we imagined; 2. We do not understand the true needs of customers - -Only focus on account performance, but ignore the popularization of basic customer knowledge.I have been doing advertising for so long, and I have been 'defeated' by a zero-based problem, so today I will clear up the blind spots for everyone and what is the relationship between popular promoted posts and FB advertising.I hope it can help everyone have a clearer understanding of these two fields.
one.What is a boosted post?
Boosting means quickly pushing posts to users through paid methods. It is the simplest.'FB advertising delivery method', in fact, it is not essentially a FB advertisement (which is why I ignore it), but for everyone, since you have spent money, it must be regarded as an advertisement. Creating a location is also simple, and you don’t have to worry about the FB homepage. It's strange, right? After updating a post on the homepage, there will be a prompt with the words 'Boost Post' in the lower right corner. This is the entry point for boosting.
The essence of boost promotion - there is no need to create ads in the advertising background. The promotion goal is to increase the attention of the homepage and the amount of post interaction. There are no custom ad settings (there are few customizable options, such as no cost cap settings, etc.).
How to operate?
1. Choose a target
Creating a boosted post is relatively simple. Click Boost, and the page will jump to the advertising target. Click directly on the target you want to create it.
2. Choose your audience
Select the groups you want your ads to show to.
Set budget and delivery time: Set your target budget for advertising and edit the advertising release time.
Select payment account & recharge: You can only choose the payment method specified by FB for recharge.
PS: Here’s the key point. Since FB personal accounts are extremely unstable, after the recharge is successful, once the FB account is registered, your money will be completely 'deposited' in FB.This is also an important reason why most users do not choose boost promotion.
two.What are Facebook ads?
Generally speaking, Facebook ads are created through the FB advertising management backend (business manager). There are 11 advertising goals, 4 platform selections (messager, Facebook, Audience, Instagram), 5 types of placements, which can increase website conversions, video The number of views, the number of app installations, and the number of store orders, with rich delivery options, can help you solve various online business needs.
Ps: For B2B customers, in addition to increasing the number of potential customer forms, the conversion volume of the website is also an important indicator data. This indicator can only be created through background advertising, and boost promotion cannot be achieved.
How to operate?
Speaking of operations, we have explained in detail in previous courses, such as finding a regular agent to open an account, and then starting advertising production. Today we will recall and summarize:
1. Select promotion goals
Before promoting, determine whether you want to increase fans or acquire customers, and whether you want to acquire customers by diverting traffic to the website or on Facebook. Once these are confirmed, you can choose the target accordingly (two more dimensions of thinking than speed promotion) .
2. Select your audience
Facebook advertising audiences are divided into basic audience settings and advanced targeting settings. Basic audience settings such as country, target group, and age.Advanced positioning settings, such as custom audiences, similar audiences, advertising budget settings, exclusion settings, etc. Custom audiences and similar audiences can make the audience group more precise. For B2B companies, if they have exhibition or other media promotion data in the past, Then custom audiences and similar audiences will get twice the result with half the effort.
3. Select placement
When boosting a post, we can choose whether to place ads on Instagram in addition to Facebook mobile and desktop news feeds.For Facebook ads, in addition to the above placements, you can also choose Facebook news sidebar, Messenger ads, Instagram Stories, Instant Articles, and Audience Network placements.
4. Recharge and budget settings
The recharge of Facebook ads needs to be completed through an agency, and the account fee will be deposited into the advertising account. This account will not be affected because your personal user is locked, nor will it be lost due to problems with your advertising account, especially for For B2B companies, no customer will lose advertising fees because their ads are locked or their personal accounts are blocked. One of the functions of agencies is to protect the safety of advertisers' fees.The budget can be set in two locations: campaign category and ad group. It has one more level to set the budget than boost promotion, and the ad settings are more flexible.
A
B
5. Advertising creativity
Facebook ads will have creative choices and format choices at the ad level to help you create ads that are more in line with user preferences, such as creative galleries and instant messaging settings.
three.What should I choose?
It is important for all clients to put aside the tedious operation, clarify the advertising goals and avoid losing money.For example, for my client mentioned at the beginning of the article, if his goal is just to increase the number of fans on a few homepages, then he can do it by making a boost post, but he must confirm the stability of his personal account to avoid the financial consequences of having his account locked. loss.But often the purpose of advertising is not so 'simple'. They all take customer acquisition as the ultimate goal. That's why Facebook advertising is so widely known and used by everyone, 'potential customer development' and ' Message interaction will become the most popular advertising target for B2B customers, and these simple boosts cannot meet our needs.
To sum it up in one sentence: get likes - push quickly; get customers - Facebook ads
The above is the content shared this time. I hope everyone is no longer confused about boost promotion and Facebook advertising. For more knowledge sharing, please pay attention to Sunac Cloud Academy.