In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-22 Origin: Site
Background introduction
AECCAE's mission is to 'provide a series of commercial high-bypass ratio turbofan engine products and corresponding services' and to 'become one of the world's leading manufacturers of commercial aerospace engines.' As a high-tech enterprise with vision.
AVIC Commercial Development attaches great importance to talent development, focusing on the aerospace engine industry and emphasizing leading talents, innovative talents and team building. It has been approved as an innovation and entrepreneurship base for overseas high-level talents, a postdoctoral research workstation, and a Shanghai academician expert workstation, and has obtained the AS9001C certificate through BV certification. .
In order to create a strong 'Business Development Dream' and promote the 'Chinese Dream', AVIC Commercial Development focused on the LinkedIn international workplace social media platform and officially cooperated with us in June 2017 to build a global talent pool from scratch. .
Based on Shangfa data analysis reports, our team provided customized corporate brand and employer brand promotion strategies, and created a LinkedIn homepage and recruitment page to regularly deliver corporate news, advertisements, and recruitment information.Through continuous interaction with the global talent pool, the influence and radiation of the Shangfa brand will be improved, from brand promotion to the presentation of specific recruitment results.
Brand image operation
➤Official homepage and brand promotion operation and maintenance
In order to build a global employer brand image of Shangfa and help enhance the awareness and trust of overseas engine industry talents in Shangfa enterprises to promote final cooperation, our team built the official homepage of the LinkedIn platform according to their needs and fixed it with Frequently publish high-quality content related to commercial and aviation engines.
➤Official homepage and brand promotion operation and maintenance
The team uses a variety of communication methods and diversified communication content to enhance the employer brand influence of the Shangfa LinkedIn platform and expand it to the world.By focusing on the three employer brand themes of #中国 Aviation Engine Industry Leader # # Elite Team # # Diversified Integration #, and integrating current affairs, corporate team building, employee topics, etc., we will produce a series of serialized content to present a three-dimensional brand image to the outside world.
➤Reach people’s portraits
The team targets areas with rapid development of aerospace engines around the world, uses various promotion methods to introduce aerospace industry talents to the official website of the company and retains them, and analyzes and reaches crowd portraits based on this to achieve more effective content delivery and promotion.
Shangfa LinkedIn platform has fans all over the world, and the countries with the largest number of fans are China, India, Brazil, the United States, France, and the United Kingdom.Fans at the manager and director level account for 28% of the total number of fans, and junior and higher-level employees account for 72%. Among them, more than 2,000 fans at the director level and above follow the content updates of the Shangfa homepage.
➤Achievement data
✔Establish an international business development brand station in three languages: Chinese, English and Russian
✔Official homepage followers increased from 0 to 16,000+
✔Bring 3,700,000+ exposures to AVIC Commercial’s LinkedIn homepage content
✔Attract 40,000+ clicks and interactions
✔Produced brand videos and photos many times to show the positive image of Shangfa
The brand promotion strategy brings the attention of the target group, makes users willing to interact spontaneously, and is willing to accept the subsequent developments of the company.
Talent recruitment and talent pool expansion
➤Talent recruitment transformation
The team continues to expand the aerospace industry network within the Shangfa homepage, paying attention to the news releases of people in the browsing circle and conducting basic interactions.
At the same time, the team not only publishes recruitment information for proactive talent conversion, but also achieves passive talent recruitment conversion by pushing invitation letters.
➤Expansion of talent pool
Through information matching and screening and one-on-one recruitment invitations, we have accumulated and continuously expanded the types and quantities of the talent pool, which not only covers the five major departments of turbines, compressors, combustion chambers, anti-icing, and system integration, but also adds air R&D and testing talents for systems, aerodynamic performance, composite fans, nacelles and other positions.
➤Achievement data
✔A total of 10,000+ people viewed the company’s open positions within one year
✔Received 1,000+ resume submissions within one year
✔The recruitment invitation acceptance rate is as high as 30%
✔Technical and professional exchanges with highly sophisticated technical talents from world-renowned companies such as NASA, GE, Boeing Rolls-Royce, etc.
Conclusion
With the efforts of our service team, AVIC Commercial Development has a comprehensive understanding of the human resources situation in key business countries around the world, including the total number of talents, talent portraits, talent flow, and drawing of talent maps.At the same time, the team relied on LinkedIn's overseas influence endorsement and met the business development's demand for high-end talents at home and abroad through online interaction and communication.
In the future of cooperation, the team will continue to promote the commercial brand, improve recruitment efficiency, and meet demand.