Views: 0 Author: Site Editor Publish Time: 2022-01-21 Origin: Site
Holiday marketing is an important channel for foreign trade people to gain customers. The festive atmosphere will greatly stimulate customers' desire to buy. It is a marketing node that our foreign trade companies cannot miss. Today we will start from three aspects and share practical skills for holiday marketing on foreign trade websites. Help you effectively increase sales, and you no longer have to worry about customer conversion.
Tip 1: Grasp the four important promotion nodes of holiday marketing
1. 14 days before the festival:Monitor website purchase and browsing data in real time, optimize on-site links, analyze budget allocation, etc.The most important thing is to select products, identify hot-selling products and develop ads for them to drive sales and website views.
2. 7~14 days before the festival:Publish advertisements on SNS, at least one per day, mainly introducing products or stores.But don’t do it too frequently to avoid getting your account banned.The title of the advertisement should highlight discounts and promotions. If possible, you can design a separate promotion page or promotional product page.
3. 7 days before the holiday:Post various event links on various promotion platforms such as Facebook, INS, Twitter, etc. to eliminate customers' shopping doubts and create shopping scenes for customers.
4. During the last two days of the festival:We must also increase publicity efforts, because some users who catch up with the holiday promotions often see that the discounts in the activities are not as strong as before the holiday, and they may be hesitant. We must not forget to serve this type of customers in the two days that are about to end. Attract another wave of customers.
Tip 2: Exclusive venue for foreign trade websites to create a big promotion atmosphere
1. Create exclusive web pages based on approaching holidays
Take Easter as an example. Design a landing page based on Easter elements such as rabbits, Easter eggs, chocolates, etc. Here we recommend a tool for everyone - UEESHOP, which provides one-click selection of holiday promotion templates and one-click setting of a rich festive atmosphere. Special page.
Next, we need to optimize the details of the holiday special landing page and add a new advertising image. It is recommended that the advertising image should be designed according to the brand characteristics, but the design of the advertising image should not be too fancy. Just use 2 or 3 colors. If there is a brand LOGO, It is recommended to use the main color of the LOGO. If not, you can use colors that represent holidays, such as green and red for Christmas; pumpkin color for Thanksgiving, etc.
2. Customized packaging
Designing customized packaging for exclusive holidays is an important way for major brands to attract customers. For example, major beauty brands will release limited edition Christmas gift boxes at Christmas. Among them, the sense of urgency to customize beautiful packaging boxes and grab them for a limited time has greatly inspired people Customers’ desire to purchase.Of course, designs for different holidays should be based on holiday characteristics. For example, for Easter, you can add rabbits, eggs, chocolate and other design elements.
Tip 3: Pre-holiday publicity helps drive traffic efficiently
The most important thing in holiday marketing is to do a good job in pre-holiday publicity. Next, I will share with you two practical publicity methods to help us attract a steady stream of customers.
1. Email advertising
Email lists are one of the most commonly used marketing tools by foreign traders.Not only can we find potential customers, but it can also help us increase customer conversions.Email marketing is a relatively low-cost promotional effort that sends event information via email to your customers' inboxes to remind them that the holidays are coming.But don’t make the email too casual. You can combine it with a holiday theme to create a visually appealing e-poster.
In addition to email advertisements, holiday greeting emails are also an important part of helping us increase our order sales!Different from previous holiday greetings, holiday emails during the epidemic should play a more important role in appeasing customers and increasing their trust.While greeting customers with happy holidays, mention recent new products or promotions, and also add the recent progress of the epidemic. In addition, do not send holiday greetings in bulk, but add your own unique blessings to let customers feel our attention and sincerity. .
2. Social media promotion activities
As online marketing becomes more and more popular, social media plays an increasing role in holiday marketing.Facebook, Linkelin, Twitter, and TikTok have become marketing platforms favored by major cross-border merchants.On these platforms, we can leverage social attributes to develop gamified campaigns, such as encouraging customers to showcase your products and share them with their friends and family on social media.For example, if you ask customers to unbox and display it and @your homepage, you will receive discounts such as free orders and half discounts from participating customers.
