Views: 0 Author: Site Editor Publish Time: 2022-01-04 Origin: Site
LinkedIn is the world's largest workplace social platform, and it is also the most commonly used place for headhunters to find high-end talents. It has more than 500 million cumulative users worldwide, covering almost all countries and regions, so master LinkedIn (linkedin) Social functions to operate and develop customers are very necessary for carrying out foreign trade business.
Here are some operational tips to help you expand foreign trade customers and business and find more precise target customers.
1: Some precautions for LinkedIn registration, information materials, and dynamic publishing
1. Basic personal information settings
If you are planning to develop foreign trade business, whether it is your personal name or work experience profile information, try to fill it all in English. Do not use Chinese to add personal information.
This is because many foreigners will not know how to address you when they see your Chinese name. This may cause customers to find communication difficult and give up negotiating with you.
2. Job position and personal information
Try not to add (salesperson) to the job position, as this may make customers feel repelled.Use as many keywords of the products you sell in your personal information as possible. If customers search for such keywords on LinkedIn, you will have the opportunity to be displayed at the top of the search results. Simply put, it makes it easier for customers to find you.
3. Dynamic information release
Don't post dynamic information frequently, and don't post your product information all the time. LinkedIn is a social media that focuses on developing professional contacts. The most important thing is the 'people' factor. Post as many interesting things in the industry as possible. To attract others to be more friendly, the ultimate goal is interpersonal transformation.If you have many products and a wide network of contacts, when sending dynamic information, you should include pictures and text, and try to fill in various long-tail keywords in the text to make it easier for users to search.
2: How to find potential customers in the same industry on LinkedIn
Use the search function on LinkedIn, select the 'Connections' option, and enter the keywords of your industry in the search box. For example, after searching for 'concrete molds', you can see that more than 2,000 related practitioners appear in the search results. of LinkedIn users, some of these people may be your potential customers, as shown in the figure below:
Three: What should I do if the new account has too few connections and cannot view user information?
According to the above example 'concrete molds' network search results, although there are many potential customers, what should you do if you have too few contacts to check their contact information?
1. You can add your peers in the industry first. After all, it is easier to make domestic connections.After the addition is successful, your peer network will also be used by you, and then you can add potential customers. Of course, you must be careful when you start adding peers. Don't expose your work information too much, otherwise it will be easily discovered by your peers.
2. Although you can’t see the contact information of the potential customers you searched for, you can at least have the name of the person and the name of the company you work for. At this time, you can use these relevant information to search on Google to find the contact information. The success rate is basically about 50%.
3. Without further ado, wealthy bosses can simply upgrade to a VIP LinkedIn account. It is a bit expensive, but it is very efficient and effective for proactively developing foreign trade business.
At the end, no matter which foreign social media you are working on, personal connections are the key to success. Don’t rush to add a lot of friends every day. Especially like FACEBOOK, it is easy to get your account banned, so slowly and steadily increase your fans. Quantity can lead to long-term benefits!
The article is from the official website of Sunac Cloud Academy www.rongchuangyun.cn Please indicate when reprinting.
