Click 'New Ad'。
Views: 0 Author: Site Editor Publish Time: 2023-09-06 Origin: Site
1. How to create a LinkedIn single image ad
Go to the 'Ads in this campaign' page in your campaign manager.
New Campaign - If you are creating a new campaign, go to the 'Ads in this Campaign' page after selecting your campaign settings.
Existing promotions - To add ads to an existing promotion, you can edit the promotion to go to the 'Ads in this promotion' page.
Click 'New Ad'.
Enter an ad name.This name will only appear in marketing management tools.
Add introductory text.
Add the target URL and click the crawl button.
The URL must have the 'http://' or 'https://' prefix.
If you add URL parameters for third-party tracking, please do not use quote characters in the parameter settings to avoid technical errors when reaching the destination URL.
Certain special characters (for example: < > # % { } [ ] and others) can cause errors when included in the query string at the end of the URL.Even if unsafe characters are accepted, they may not be supported by all browsers.If the URL generates errors, copy everything after the question mark into the URL and paste it into something likehttp://meyerweb.com/eric/tools/dencoder/in the URL encoder.Then copy your results and replace the original query string in the URL.This should do the trick.
In the article sharing section, confirm or change the ad image, title, description, and call-to-action button fetched from the URL.
Ad image: You can change the image that is crawled using the destination URL by clicking the cancel icon to the right of the image name.Click the Upload or Select button to browse existing images in the media library or upload new images.
Title: The title appears below the ad image.
Description: The latest versions of LinkedIn mobile and desktop rarely display link description text.
Call-to-action: Click the drop-down menu and select the call-to-action button that will appear with your ad.
If you choose lead generation as your campaign objective, please fill in the 'Form Details' section.
Use the drop-down menu to select a 'Call to Action' button and form.You can select a previously created lead form or create a new lead form.
Click the 'Save Ad' button in the lower right corner.
Be sure to check the 'Add to campaign' checkbox to add the new ad to the current campaign.
For more details, please view the learning video on creating LinkedIn single image ads:
2. How to Create LinkedIn Carousel Ads
Go to 'Ads in this promotion' in your campaign managerpage.
New Campaign - If you are creating a new campaign, go to 'Ads in this Campaign' after selecting your campaign settingspage.
Existing promotion - To add an ad to an existing promotion, you can edit the promotion by going to 'Ads in this promotion'page.
Click 'New Ad'。
Enter an ad name.This name will only appear in marketing management tools.
Add tointroductory text和Destination URL。
Select the checkbox below the field if all cards of the carousel ad direct to the same destination URL.
Create cards for carousel ads.
Click 'Upload' in the upper left corner of each cardicon to upload a picture.
After uploading the image, click 'Crop'to reformat.You can zoom, straighten, or rotate the image 90 degrees.Click 'Crop' againto save.
You must add at least two cards.The maximum number cannot exceed 10.
If you choose to use the same destination URL for all cards, you can't add individual card destination URLs.
Use 'Reorder' on the right side of each cardThe icon moves the card as needed.
If you select lead generation as your campaign objective, please fill in the 'Form Details'section.
Use the drop-down menu to select 'Call to Action'button andsheet.You can select a previously created lead form or create a new lead form.
Click 'Save Ad' in the lower right cornerbutton.
Be sure to check 'Add to promotion'checkbox to add new ads to the current campaign.
For more details, please view the LinkedIn Carousel Ads learning video
3. How to Create LinkedIn Follower Advertising
Go to 'Ads in this promotion' in your campaign managerpage.
New Campaign - If you are creating a new campaign, go to 'Ads in this Campaign' after selecting your campaign settingspage.
Existing promotion - To add an ad to an existing promotion, you can edit the promotion by going to 'Ads in this promotion'page.
Click 'New Ad'。
Select a preset 'Ad Title' from the drop-down menu, or select 'Custom ad title'to write your own ad headline.
Default titles are automatically translated based on the member's profile language, but custom text is not automatically translated.
Confirm or change the company name and advertising image.
Change the company name by typing in the available fields.
by clicking icon and click 'Upload'button to change the ad image.
Check 'Use profile picture'Check the box next to it to choose whether the member's profile picture should be displayed in ads.
Select the default 'Ad description' from the drop-down menu, or select 'Custom ad description'to write your own ad description.
Default descriptions are automatically translated based on the member's profile language, but custom text is not automatically translated.
Select 'Call to Action'button, which will appear to members who already follow your company's Page.
Use the dynamic preview on the right side of the page to see how your ad will appear to followers and non-followers.
Click 'Create'button.
For more details, please view the LinkedIn Follower Advertising Learning Video
4. How to Create a LinkedIn Lead Form
Lead forms can be created when an advertising account is linked to a Company Page.Once you're assigned as an account manager or campaign manager in your Ads account in Campaign Manager, you can create lead forms.Learn more about user roles and functions.
After selecting the 'Lead Generation' goal during the campaign creation process, you can create a lead form and add it to a new campaign.
You can also create a new sales lead form through the 'Account Information' tab at the top of your account homepage. The steps are as follows:
Log in to the marketing management tool.
If you need to switch accounts, click the account name in the upper left corner of the page and select the correct account name from the drop-down menu.
Click in the left menu and select 'Lead Form'.
Click the 'Create Form' button at the top.
Complete the required sections of the form.More details can be found below.
Click 'Create'.
For more details, check out the LinkedIn Lead Form Learning Video
