Views: 0 Author: Site Editor Publish Time: 2023-10-16 Origin: Site
CTR is affected by exposure and clicks, and the reasons can be found from three major directions: targeting, bidding, and materials.
From the orientation aspect:
1) Check whether the crowd size reaches a certain scale. Generally, a crowd size of less than 10,000 will result in very low exposure, which will affect conversion and fail to achieve the ideal promotion effect;
2) Check whether the sample size is stable. In the initial stage of launch, the sample size is small and performance data such as CTR is not stable enough. It is recommended to extend the observation period (about 1 week).
3) View the portraits of the people you have reached. You can adjust the targeting based on the performance of the portraits of the people you have reached.Eliminate targeting conditions with low CTR, leaving more exposure opportunities for people with high CTR or conversion rates.
From the bidding perspective:
Bidding too low (lower than the system recommended price) will cause the competition to fail when facing other advertisers with the same target group.It is recommended to increase the bid appropriately to successfully obtain more exposure opportunities.
In terms of materials:
1) Check whether the material content matches the target audience. The target audience's desirability of the material content determines whether the user is willing to click or convert.
2) Check the quality of the material content, whether it touches the user's pain points, whether the copywriting and pictures attract users to click, and whether it has a strong call to action when interacting with users.
3) Check the number of materials. It is recommended that you prepare 2-3 versions of materials under each delivery plan, so as to have more opportunities to gain exposure and keep the materials fresh and diverse.You can also filter out content materials that perform well to be more competitive in competition with other advertisers.At the same time, creatives with relatively weak performance can also be paused at any time.
