Views: 0 Author: Site Editor Publish Time: 2023-09-05 Origin: Site
Steps to create a LinkedIn promotion campaign:
1. Create a promotion
Click on the promotion activity group name to enter the promotion activity page.Follow the prompts to create a promotion.
2. Select campaign goals.
When setting up a promotion activity, first select the promotion activity goal. This goal is what action you want users to take when they see the advertisement. According to LinkedIn's instructions, selecting the promotion activity goal will help them customize the promotion activity settings and achieve ROI under the established goals. And display relevant data reports.
Promotional activities have three goals: awareness, consideration, and conversions.
3. Specify advertising audience
Next select the parameters of your target audience.The more specific and relevant the target audience is, the better the effect will be.
First, select at least one location for your promotion.You can target all of North America, or a specific city or county in a state.In addition, you need to choose the language in which your ad will be displayed. LinkedIn supports writing ads in 19 languages, including Spanish, French and German.
Next, add new targeting criteria to create target customer groups.
4. Determine the advertising format
When you select different advertising formats, the estimated performance box on the right will also change accordingly.This feature is derived after analyzing campaign parameters (bid, budget, targeting, start/end time, etc.) and referring to similar campaigns and advertisers.
5. Choose a distribution network
Decide whether to place your ads on the LinkedIn Audience Network, which means placing your ads on LinkedIn's third-party platforms and websites to gain greater reach and exposure.
Notice
: This option is not available for all ad types.
6. Set a budget and plan
Set budgets, plans and bids that work best for your company
Budget: You can set daily budget, permanent budget separately, and set daily budget and permanent budget at the same time.
Note: The minimum daily budget for a single series is US$10.
For more details, please seeHow to Create a LinkedIn Promotion Learning Video:
2. LinkedIn copy promotion activity steps:
1. Log in to the marketing management tool.
2. Click on the correct account and promotion group name.
3. Select the 'More' icon to the right of the activity name, and then click 'Copy'.
4. Name the new activity, confirm the target account, and click Next.
(1) By default, your ad account is currently the target account. To change the target account, please click the 'Cancel' icon on the right of the account name and select the correct account.
(2) You can select the company homepage of the advertising account associated with the same account.
(3) If you copy a website conversion activity, you cannot change the advertising account from the current account.
5. Select the ad copy to include in the newly copied campaign.
(1) When an error occurs while copying the advertising creative, a notification will pop up.Select 'Discard copy and continue' or 'Delete campaign' and try again.
(2) Through-train promotion content advertising copy can only be included in promotion activities copied to the same advertising account.
(3) When copying promotional message ads to other accounts, please make sure you have the correct sender permissions.
(4) When you copy a campaign with an attachment, it will be associated with the advertising lead form even if the original form was rejected.Learn more about managing your lead form.
(5) Ad copy that uses URL parameters in the target URL, and the URL parameters remain unchanged.If you need to update URL parameters for third-party tracking, you'll need to edit or create a new ad.Learn more about editing your ad.
(6) If you copy an active ad campaign, you can only select ads with a campaign end date.
6. Click on the 'Copied' activity.
7. Edit event details, save and click at the bottom of the page.
(1) If the campaign goals change, you can choose to keep the previous target customers or create new target customers.
(2) The selected advertising form cannot be changed.The campaign budget and minimum bid amount are not retained from the original campaign, but are recalculated and displayed.
(3) Account information (such as matching target customers) will not be copied to new promotions.If you copy a campaign to the same account, you can reapply the profile.
For more details, please seeLinkedIn How to Copy Promotional Activities Learning Video：
三 LinkedIn LinkedInSteps to pause promotion activities:
You can pause a campaign by adjusting its status in Campaign Manager.
To pause a campaign:
Log in to the marketing management tool.
If you need to switch accounts, click the account name in the upper left corner of the page and select the correct account name from the drop-down menu.
Click the correct campaign group on the Campaign groups tab.
On the Campaigns tab, click the Off/On toggle to pause the campaign.
For more details, please seeLinkedIn LinkedInPause promotional activitiesLearning video：
Four steps for LinkedIn to restart suspended promotion activities and completed promotion activities:
With Campaign Manager, you can save time by reactivating completed campaigns.When a campaign reaches its total budget or end date, the campaign's status will switch to Completed.
This feature helps you continue running campaigns that have an established performance history.It also helps you keep your account organized as you need to reduce campaign duplication.
To re-enable a completed campaign:
Log in to the marketing management tool.
If you need to switch accounts, click the account name in the upper left corner of the page and select the correct account name from the drop-down menu.
Click the correct campaign group on the Campaign groups tab.
On the Campaigns tab, move your cursor over the campaign name, click the More drop-down menu, and select Reactivate.
Enter a new end date or budget.
For more details, please seeLinkedIn LinkedInRestart paused and completed promotionsLearning video：
