In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-06-08 Origin: Site
For many companies, online marketing is an important channel for acquiring customers. At present, many companies also use Baidu and Sogou to place bidding ads to acquire customers. Today we will not talk about how to optimize advertising and what suggestions are there for account establishment. Let’s start with Let’s talk about the most basic and critical factor - landing page. The effect of landing page is poor, no matter how high the display volume and CTR are, it is useless. Then let’s take a look at the specific techniques to beautify the landing page and provide our Lay the foundation for acquiring customers.
1. How to plan a landing page. Two major techniques are summarized so that you don’t have to worry about conversions.
What are the necessary elements for a landing page? What routines does a landing page follow that has a higher than average conversion rate in the industry?Next let’s explore together:
1. Five elements of landing page
1) Company name and LOGO;
2) The company’s main services and marketing products;
3) What benefits can consumers get from the company’s services?
4) Enterprise services, main features and advantages;
5) Form interaction buttons prompt users to leave messages for consultation
2. Common optimization techniques + design logic for landing pages
1) Clear selling point
The selling points should be displayed directly on the first screen, focusing on service advantages and product information. The text should be concise and concise with clear meaning to prevent users from jumping out of the webpage because they do not understand or there are too many words to capture effective information.
2) Do subtraction
Try not to use unfamiliar knowledge in the industry to explain product selling points. Users may leave the webpage because they cannot understand it.This method is mostly used on the second screen of the landing page, focusing on the main current situation and pain points of consumers; product and service details; and discount details. Pay attention to concise and easy-to-understand language.
3) Use numbers
The direct expression of numbers is easier to attract users' attention. For some effect descriptions, you can try to use digital rendering, such as a 60% improvement in effect, a saving of 8,000 yuan a year, etc., which will be more impactful.
4) Form optimization
Forms are an important tool for interacting with users. We often use form filling to search for customers' personal information or feelings about products to optimize the form.
Minimize the number of items to fill in as much as possible. The more items you fill in, the more the customer's patience will be worn away, and the more likely the customer will jump out.
At the same time, the form guidance copy should be customized according to the current page content as much as possible, such as testing your account problem in one second. Be careful not to use copywriting such as 'Consult Now' or 'Register Now' throughout the text.The copywriting should also try to create a sense of urgency, such as today only, the event ends on May 24, 2020, etc., to create a real sense of urgency.
5) Improve persuasiveness
You can use customer reviews, successful cases, company qualification certificates, product test reports, sales records, and award records. If possible, you can also add relevant media reports on the company, corporate shareholders, or products to enhance the persuasiveness of the website.
Of course, you can also upload more service processes to let customers know more about the company's service details, so that customers have a greater sense of security and trust.
In addition, the form of comparison can also enhance persuasion. For example, compared with traditional production lines, how much production efficiency will our newly introduced production lines bring? Compared with other traditional companies, what are the advantages of our products? However, we must pay attention not to Be specific about the company name and its products, otherwise you could easily get into trouble.
2. What aspects should you start with when optimizing your landing page? You need to know the five bonus points and the two minus points.
We use the super conversion rate funnel model of marketing. We can see that the landing page is responsible for the key conversion in the last step from 'viewing' to 'creating a relationship' in this conversion link. How to interact with customers who visit the webpage? From the driving model of landing page conversion rate, we can see that there are several key details that need to be paid attention to.
1. Five extra points
1) Motivation: The degree of user demand depends on the accuracy of traffic and the relevance of the landing page and creativity.
2) Visual: The user’s first impression of the brand, including loading speed, color, pictures, layout, animation, etc.
3) Interaction: Is there appropriate interaction with users?Arouse the user's goodwill or curiosity.If a child's score improves by 30 points in one month, what's the secret?Merchants won't tell you how much a used car can sell for as a new car?
4) Content: Is it concise and easy to understand, stimulating users’ desire to solve their pain points? Is the product convincing?Content is not just text description, but all conveyable information.This is mainly reflected in copywriting optimization. Here we introduce several copywriting templates:
The first is the notification user class, which has the effect of notifying users.For example, new messages, notifications, friendly reminders, today, said to be, finally, starting, now, etc., so that users can feel that you are providing a useful notification.
The second is to describe the user type, which means that the copywriting description is directed to your user characteristics, or tells a story similar to the target user, so that they feel that the copywriting is talking about me, thus creating a sense of identification.
The third is to compare the past and prompt changes.Some copywriting talks about the benefits of users after using the product, but forgets to compare it with the user's state before using the product.We can describe the user's state before using the product to evoke pain points.I have been deceived by a counter for four years, and now I know that I can get 20% off when buying jewelry online.
There is another type that is very similar to it, that is, the copywriting can contain information about external changes that are closely related to the target audience, making it easier to attract users' attention.If the new coronavirus sweeps the world, where should foreign trade companies go?
5) Excitement: points that make users feel excited, such as discounts, free courses, gift packages, etc.A preferential activity can greatly stimulate users' desire to consume, but how to amplify the incentive requires certain skills.For example, we can set a quick-action grabber when the user wants to leave the page.It can be a bigger discount incentive, or it can be a second-best conversion goal.For example, when a user comes in and sees a discount price of 199, after staying on the page for more than 20 seconds, if he has not placed an order, a 50 yuan coupon will pop up; or a free product trial of other types will pop up to guide him to scan the code to follow. Official accounts lay a solid foundation for later marketing conversions.
2. Two points will be deducted
Negative emotions: Refers to unclear information on the page and inconsistency with the information in the title. For example, the title brings a half-price discount for an event, but it is not reflected on the landing page, giving users a sense of deception, distrust and other negative emotions.
Obstacle: Problems or unsmoothness encountered in operation.For example, multiple pop-ups and QQ and other dialogue invitation boxes appear on the page, which consumes users' patience.