In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-04-17 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy. I have successfully gone overseas and will accompany you all the way!
Many foreign trade salesmen know how to useGoogle adsPotential customers can be found.In other words, all buyers around the world can search for clues on Google.The correct use of Google search is a basic skill for a foreign trade salesperson, and it can also prove the professional ability of a foreign trade salesperson.Today, the editor will combine years of experience in developing customers to unlock Google's new approach to developing customers and help companies successfully go global!
1. Unlock Google search commands and gain a steady stream of customers
For salesmen, most of the customers are B2B enterprises.For example, when we enter the keyword 'LED' directly into the Google column, what comes out is often Wikipedia, as well as some portals and blog sites, and none of this information is what we need.
1. Accurate search
1) Add quotation marks
Overseas companies need skills to accurately search for potential customers through Google web pages. Among them, the most commonly used and easiest to produce results is to add ' '.In fact, compared to adding a platform screening command, the platform will automatically help with screening, which greatly improves development efficiency.
For example, we are an overseas enterprise that specializes in Seamless steel pipes.If you directly search for Seamless steel pipe on the web page, there are often many results displayed, such as 'Welded steel pipe (seamless welded steel pipe)', 'Types of Oil & Gas Pipes: Seamless' Type: Seamless' and other such ones have nothing to do with us, so we need to spend time and energy to screen them again.
The situation is different after adding quotation marks. The platform will limit the search results to contain all the words appearing in '', and the order must match exactly, which can greatly improve the accuracy of developing customers.
2) Intext:+keywords
In addition to adding quotation marks, another form of precise search is to use 'Intext:+keywords'. This command returns pages that contain keywords in the text content (note: there is no space between the colon and the keywords).
For example, if we enter 'Intext:LED' in the search bar, the page will display URLs containing the word 'LED'. If we click on 'LED Lighting Distribution and Consulting Company', we can enter this page. The company's homepage, after entering it, we must first analyze whether it is a customer or competitor through the company profile.If it is a customer, we need to check the matching degree with us through 'service', 'product', etc., and then we can find email, social media, or even phone number and other information on the page to contact us.
2. Reduce screening burden
1) Make good use of the minus sign -
The minus sign means to search for pages that do not contain the word following the minus sign.When using this command, there must be a space before the minus sign and no space after the minus sign, followed by the word to be excluded.
For example, we want to search for B2B companies on Google browser, but sometimes B2C and C2C websites and webpages such as Alibaba and Amazon often appear in the search results. At this time, we can use '-' to go Exclude, such as 'Led light -alibaba -amazon', the returned results include the word 'Led light', but do not include the words 'alibaba' and 'amazon', search results All information except Alibaba and Amazon.Of course, the same applies to using it to exclude other products.
2) + or AND
Of course, '+ or AND' is also one of the instruction methods to filter out invalid information.For example, as a B2B supplier, our goal is to maximize the development of online 'importers' and exclude competitors who are also 'suppliers'. In this case, this directive comes into play.We can enter 'LED+ importer (importer)' in the search box, and the information and links in the results page, mostly 'LED Portugal import and export', 'LED import price', etc., will appear at the same time The results related to the two will filter out irrelevant search results and reduce the screening pressure.
3. Maximize coverage and avoid 'fish that slips through the net'
1) Use the * sign skillfully
The * sign is a commonly used wildcard character and can also be used in searches.For example, some relatively large and mature foreign companies either have fixed suppliers or go through large events such as exhibitions. They generally do not deal with some small suppliers, while some foreign traders will focus on Placed in a private limited company.If you 'cast a wide net' on Google, it seems that the workload is too large.
At this time, you can search for 'LED * PTY LTD'. Most of the results found are some private limited companies in Australia, which is more effective for development.Of course, those engaged in steel pipe exports can also use 'seamed steel pipes' to further expand the search scope.
2) ~ Approximate keywords
Adding '~' is actually equivalent to approximating keywords. This search command represents an approximate value.For example, LED is actually equivalent to the models and types used related to LED. In fact, they are all related to LED.
2. Use Google Maps skillfully to develop customers and lock them in strongly
Google Maps is an electronic map service provided by Google. It is precisely because of its powerful positioning function that when used effectively, it can help us accurately find target customers.
For example, we can: On the Google region page, enter the target country or target region + the keyword 'America LED'. The list on the left is full of LED manufacturers found in the United States. The red dot on the map on the right is the LED factory. , place the mouse on the red dot, and the merchant name and customer rating will be displayed. Click on the left side of it to display the merchant's specific information, such as contact information, directions, specific street view, merchant facade, business address, etc. Then we can analyze its value through the information we see and make direct contact.
3. Search Google images to find 'caught fish'
Pictures are deeply loved by some companies and customers because of their vivid and intuitive advantages. Now some foreign buyers will also use pictures to display products, so this method has also become an effective way for foreign traders to develop customers and look for 'clues' One of the ways.For example, when we enter the Google image page, in order to accurately search for target products and obtain customer information, we recommend using the format: 'Country+Product+site:.de'.
If we want to find LED customers in the United States, we can enter 'United States LED site:.de', and matching picture results will appear on the results page. Click on an LED product picture, and the product's information will appear. A brief introduction, click on the product link in the middle to enter the product homepage. At the bottom of the page there is 'Go to store'. After clicking, we will enter the company's official website. Here, we can get Facebook, Twitter phone number, email and other contact information. , to help us further develop.
In general, unlock new Google search tricks to make searches more accurate and efficient; skillfully use Google Maps and Google Image Search to maximize your potential online customers and find 'fish that have slipped through the net'!
The above are the new ideas we have brought to you about developing customers on Google. Have you mastered them all?For more tips on going overseas, please follow our official account 'Sunac Cloud Academy'.