In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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According to a survey by an authoritative organization: 72% of overseas video users will choose to view related product videos before purchasing, and 90% of buyers believe that videos help them make purchasing decisions.For overseas companies, the role of video in marketing promotion cannot be underestimated!Among them, YouTube, as a video platform, has a user base of more than 1 billion, accounting for one-third of global Internet users. Its brand promotion capabilities are increasingly recognized by enterprises, and it has naturally become the best choice for video marketing and promotion of overseas enterprises. However, why do your YouTube videos always perform poorly?After posting so many videos, there is still no popularity or traffic, let alone establishing brand influence?!Foreign trade people, here is the useful YouTube marketing information that you must read. Let your videos bring their own traffic and achieve more efficient brand communication! We mainly focus on: 1. Deeply cultivate keywords, create high-traffic hot words, and topics have their own traffic 'attributes'; 2. Do what they like, optimize video content, and make traffic promotion last longer; 3. Optimize the video channel, create a traffic pool, enhance the overall authority of the channel, and build a brand; 4. Data analysis, adding a 'fire' to the final effect! The above four aspects are expanded, get it quickly! 1. Dig deep into traffic hot words and hot topics, and let the video have its own traffic attributes Before digging into traffic words, let’s first look at a set of official data.This is a set of statistical tables about YouTube video traffic sources. We can see that the top three are 'suggested videos', 'external' and 'YouTube search', especially those in the recommendation pool. Videos can be said to 'bring their own traffic'. What are the rules for these videos?How should we 'open source and attract traffic'?Understand the YouTube recommendation algorithm and put the 'heat factor' into your videos. How do we make the algorithm favor our videos more favorably?Those with more views and likes will be displayed first.So why can some videos with a playback length of less than 1K be recommended, but some videos with a playback length of 10M are not?This requires you to do the following: 1. Start with imitation After determining the topic, enter keywords in the search box, such as 'LED', and watch and browse related video content. First, make sure to watch 10 videos every day, and second, make sure to watch until the end.After 2 or 3 consecutive days of this, the homepage will automatically recommend relevant video content, and companies can refine video theme keywords and related topics for production. Of course, we can also choose the keyword development tool-keyword tool, enter the keyword, and select the 'YouTube' channel. Use it selectively according to the heat. At the same time, we can also use Google Trends. For example, if we want to create an LED advertisement and attract clicks from American users, we can enter the keyword 'LED' into the web page and select the target country 'United States' and channel 'YouTube Search', because you want to keep up with hot topics, you can choose 'Past 1 Day' or 'Past 1 Hour' for time. Find the most popular nouns in the past hour in the relevant topic column, create them based on the topic, and always keep close to the hot words. 2. 'Say' these keywords in the video Different from text, when the video background parses the video for push, it will further refine the video keywords and tags for push.Therefore, 'keywords' must be repeatedly emphasized in subtitles, dubbing and other positions.It can start with a summary like 'Today I will introduce the instructions for using LED light', and it can also be emphasized in the middle to further increase 'recognition'! 2. Do what they like, optimize video content, and further increase clicks and exposure. 1. Choose more suitable industry content based on different industries. Different industries have their own exclusive circles of interest and different customer bases.Based on many years of operating experience, we have summarized the video theme types that are more 'suitable' for the two major industries. 1) Tools, such as LED, gardening tools, etc. The general tool video topics mainly focus on topics such as function comparison, installation process, maintenance skills, etc.Let’s take LED as an example; Function comparison category, reflecting its own advantages: This type of video mainly shows the advantages of its own LED. Compared with other lamps, it is more energy-saving, environmentally friendly, and eye-friendly. It can fully display the appearance of the lamp and the effect after turning on the light.Of course, it can also be a comparison of two lamps in the same environment.However, the important thing to note is to avoid mentioning the brand name of another lamp and covering the related logo to avoid infringement. Precautions for use: This more practical theme will be more popular among some users. It can focus on how to maintain LED lights, how to correctly disassemble and assemble them, and more suitable usage scenarios.Regarding other topics, you can also collect them in the comment area.Real-time push is carried out according to the user's preferences, and the theme is closer to the user. 2) 3C technology products, such as mobile phones, tablets, etc. According to incomplete statistics, users pay more attention to functionality and cost-effectiveness of 3C technology products, and emphasize the reality of seeing is believing.Let’s take mobile phones as an example: Appearance display: Users’ curiosity about technology products is not limited to the products themselves. Even the outer packaging and gifts are also a major attraction.Therefore, in terms of video content, we can start by showing the front and back of the box, and then 'unbox' step by step, whether the data cable, phone case, earphones, instructions, and charger are complete, and the phone body is fully displayed, like a mobile phone Thickness, screen size, data cable and headphone jack can all be displayed one by one. Start-up demonstration and functional evaluation: Evaluation can be said to be the most critical part.Boot speed, touch screen effect, single and dual cards, memory, etc. can all be mentioned.If conditions permit, we can even display the pixel effects of the front and rear cameras in real time.If you focus on game consoles, doing a dedicated game review can instantly attract a group of 'console fans'. 2. Eye-catching thumbnails increase the 'eye edge' of the video and increase the click-through rate According to surveys, more than 400 hours of video content are uploaded on YouTube every minute. If you want your video to stand out, a 'catching' thumbnail is a big booster! Next, let’s take a look at a set of examples, which are excerpts from a movie and select screenshots of different scenes.Putting aside the plot itself, which cover will you be attracted to first?I believe most people will choose the third one.Based on past experience, we also summarized three points: 1) Capture the essence of the picture and refine the core of the text on the screen Screenshots are generally the highlights, with plots focusing on conflict points. General product introductions can be used to place the characteristics of a product. If there are unique advantages, it would be best to focus on them. More importantly, be sure to add subtitle text so that users can see and understand the summary at a glance in the massive videos. It should be short of 3-6 characters, such as 'LED effect display', and the color of the text and font should also be consistent. , we generally recommend using black and white.Here we recommend an auxiliary tool - Fotor, which has a large number of template materials. After taking screenshots of videos and pictures, you can directly upload them for post-cutting and dynamic font design. 2) Consider the relevance of thumbnails to create a brand impression Through thumbnail design, a unified style can be established, and it can even serve as a traffic channel to help build a brand.The font style and composition must also maintain the same characteristics, so we won’t go into details here.By looking at some official channels, this is basically the form of expression. So you may ask, how to add custom thumbnails in the background?Complete account verification before adding: first enter the personal creation studio, click 'Verify' under the channel name, then select the country, add contact information, click Verify, enter the verification code after receiving it, and click 'Submit' 'That's it. Since we mostly use mobile terminals to browse and publish videos, here we take the mobile terminal as an example: Step 1: Download YouTube Studio. Let’s take Android as an example. Download the app and log in; Step 2: Click the More button in the top corner, scroll down to find 'Videos', and find the video you want to change the thumbnail; Step 3: Click the small crayon icon and click 'edit thumbonil' (edit thumbnail); Step 4: Select 'custom thumbnail' (custom thumbnail) and upload it. 3. Create channels, increase user stickiness, and help brands Create a channel, build strong video relevance, increase user stickiness, and ultimately help build your brand image!Before creating a corporate YouTube channel, you must first create a Google corporate account to facilitate subsequent login and management of multiple people.By watching high-traffic YouTube channels, it is not difficult to see that a high-quality high-traffic channel must contain at least four parts: 1. Basic information Complete your account profile and add a list of featured channels to your profile.Subscribers can quickly and accurately find other resources they are interested in, further increasing stickiness; Create an eye-catching banner image. If you create it exclusively for a company, you can place company-related background images, main products and other pictures.Of course, sometimes it is more novel to just place a catchy corporate slogan or slogan.If a certain type of product of the company is more well-known or only wants to set up a dedicated channel for a certain product, then it can be highlighted in the top banner image. 2. Turn on the association Open the custom settings, add an edit link, and the official website and social icons will automatically appear in the lower right corner of the banner. 3. Optimize playlists, centrally classify videos, and manage them uniformly Follow the theme of the list with the theme of the channel.For example, if our channel is dedicated to displaying our LED products, then the playlist should be named 'LED works display', and the prefix 'LED works display--' should be added to the beginning of each video to form a unified management, which also shows more professionalism.In addition, in order to increase the channel subscription rate and further cultivate potential users, you can add a call to subscribe to each video. How to set it up? The first step is to select 'creater studio' and then find 'video mananger'--'videos'; The second step is to find the video where you want to add a call to action, check it in the front box, or click 'edit'; The third step is to select 'End screen&Annotations' above and find 'Ann element'; The fourth step is to find 'subscribe' and click 'create' to complete. 4. Data analysis Why is it that even though you have posted a video and created a channel, the results still take a long time to come up?Without regular data analysis, everything may go back to zero.Through regular data tracking and analysis, optimization and adjustments can be made in a timely manner.Generally we can view it through two channels: 1. Background data analysis and real-time optimization Log in to the account backend and view specific video and channel traffic through 'analytics'. In addition to analyzing the views, open rates, etc. of different videos, you can also specifically view and analyze the sources of traffic.By clicking 'analytics', finding 'top videos', finding 'see more', and finally viewing 'traffic source', you can see the video traffic from different channels. 2. GA analysis, further tracking, more professional and reliable As a professional data tracking application, GA can track users who have visited our channel and users who have visited the website in real time.By tracking users who visit the channel, on the one hand, it facilitates subsequent marketing development, and on the other hand, it also helps us understand which types of videos users are more concerned about, so as to facilitate subsequent optimization and adjustments. How to set it up?Let’s take tracking channels as an example: Step 1: Set the filter view. First, click 'admin', then find 'create view', fill in the name and other basic information, and click 'Create View'; Step 2: Find 'View', then click 'Filter', 'Add Filter' and then 'Customize'. Step 3: Find 'include' in the custom settings, select 'hostname' from the 'Filter field' drop-down menu, then enter 'YouTube' in the 'filter pattern' box, and then Just save it. Step 4: Find 'Tracking Information' in the Google Analytics backend, find 'Tracking Code' in 'Properties', and then copy and add it to the YouTube channel. Step 5: Find the 'channel' in the YouTube backend 'creator studio', paste the tracking code at the bottom of the 'Advanced' option, and then save it.Afterwards, by logging in to the GA backend, you can view relevant YouTube traffic data for further analysis. In general, in the face of a huge video traffic pool, what we can do is to focus on platform traffic preferences, optimize video content to achieve continuous traffic drainage by selecting high-traffic, high-hot keywords and topics, and then centrally manage through channels to further attract traffic. Improve the overall professionalism and brand influence, and finally analyze the data regularly and make timely adjustments and optimizations!