Views: 0 Author: Site Editor Publish Time: 2021-11-25 Origin: Site
Under the global epidemic, major overseas companies are also facing more opportunities and challenges. For example, small and medium-sized enterprises and large manufacturing companies are paying more attention to online digital marketing. When your market is in more than 200 countries around the world or designated different continents, In overseas markets, Google traffic is absolutely necessary, but as an overseas marketing department, how to open a Google Ads account?What are the pitfalls in operating this Google Ads account?How to run Google Ads better? So today we will learn how to get a Google Ads account.
1. Two ways to open an account
There are two ways to open an account:
1. Open an account online and log in to the Google Ads official website
The website is https://ads.google.com. After building and setting up the account's ads, bind the credit card. When there are valid clicks on the account, fees will be automatically deducted.
It is recommended to choose foreign trade companies with certain knowledge or experience in Google operations.This method is simple and convenient. There are advantages and disadvantages to choosing this method of opening an account.When there is a problem with the account, you need to solve it yourself. Account placement needs to be done by yourself, from basic keyword uploading, advertising slogan writing, market selection, etc.
2. Open an account through Google Partners
In China, Google's advertising relies more on Google partners, which we call agents. Agents will directly recharge the account and provide account renewal when the account balance is insufficient, avoiding the impact of insufficient account balance on account placement. Effect.So how to choose the right agent to open an account?
Google is the first choice to open an account with a first-level agent. The first-level agent will have rich experience, a complete service system, and pay attention to the efficiency of docking issues. It has become the first choice of many foreign trade companies.As a first-level Google agent, SuccessEasy has a complete account opening review mechanism, which is very efficient and meets all-round account opening needs. It simplifies the account opening process and also improves the online speed.What's more important is that there will be experienced optimizers to handle the whole process, which will help promote the effect of the account.However, Google’s core partner Google recommends that fees vary, so you must be careful when choosing. Today we will mainly talk about some matters about opening an account with an agent.
2. Necessary information for account opening
1. Account opening URL - a valid website (it is recommended that the URL provided must be in https format, so that the website can pass the review more easily);
2. Account name - there is no hard requirement for the name, it can be the name of the company group or the name of the corporate LOGO, etc.;
3. The email address bound to the account opening is recommended to be Gmail.
Small reminder: We need to register the following 2 points when registering a gmail email address | 1) The registrant must be at least 18 years old; 2) The first choice for registered mobile phone numbers is overseas mobile phone numbers. Currently, mainland mobile phone numbers are a story of twists and turns. Verify Verification is a waste of time.
3. Log in to Google Ads
1. Connect to the external network
Enter the link https://ads.google.com and enter the login name and password of the above gmail email address to log in.
Intimate service reminder: Since there are many limiting factors for registering a gmail email, SuccessEasy provides a gmail email for customers to use, which solves the problem of difficulty in registering a gmail email and being unable to log in to Google Ads.
2. The external network is unstable due to the environment, resulting in the inability to log in to the account?At this time, Siluzan Google Marketing Plug-in solved this big problem.You only need to log in to the SiluZan backend and link the accounts at once. When linking media accounts, you need to use the external network once, but during subsequent use, you can manage multiple media without using the external network.In addition, adjustments and updates of website content, management of website background messages, etc. can all be used simultaneously.You can view the following information on how to log in next.
3. Google Ads knowledge sharing
1) The account will be canceled if there is no consumption within 6 months. If you want to turn on advertising again, you can reopen the account in the preferences and use it again;
2) When setting up a new account, use at least 3 ad campaigns - 2 enlarged text ads + 1 adaptive search ad, in order to achieve the best delivery effect for the account;
3) It is recommended to add negative words about related products every day to reduce the number of invalid clicks on the account.
4. Introduction to Google Ads basic page
1. Basic language setting The steps for setting the interface language are:
Click Settings—>Preferences to set up.
2. Basic structure of Google account
Ad account—Campaign—Ad group—Ad—Keywords
One advertising account can be set up with multiple ad campaigns, and each ad campaign can also be set up with multiple ad groups. Multiple specific ads and keywords can be set up in each ad group, and the selection is optional, so from the perspective of better results In fact, there are effective choices for industry strategies. You can refer to the article 'A must-have for advertisers - Google Ads account structure guide》
3. Types of Google bidding ads
Google Adwords mainly has these types of ads, namely: search ads, display ads, shopping ads, video ads, application ads, discovery ads, etc.
4. Basic operations of advertising construction
Let’s take search advertising as an example:
1) Set up the campaign and click Add'Campaign'—>Select the search campaign type—>Set the campaign goal—>Add website.
You also need to fill in the campaign information, set the campaign name, daily budget, add additional links, promotional information, phone information and other necessary additional information.
2) Set up ad groups
As shown in the picture above, select the ad group type -> set the ad group name -> add keywords.
3) Set up ads
Set up the ad page on the page shown above, fill in the ad content description and final URL.
Just wait for the ad review after the account is set up.The above operations are the most basic operations for setting up advertisements. If you want to know more about the settings of account advertisements, you can read the reference article '3 steps to get it done, 1 step to get it right, we will guide you step by step to learn the practical operation of Google Ads account search advertising》
5. Account optimization skills
After setting up the basic advertising for an account, you need to make adjustments based on the actual situation of the product and optimize the account to achieve the best results and obtain more conversion data. I won’t go into details here.The following are the core skills of successful Yidu optimization in the B2B industry.For details, please see 'The secret of core indicator optimization to improve Google Ads delivery effect》
6. 'Troublesome' phenomena when operating a Google account:
Account deactivated
When you see the account deactivation reminder, you can click to view the policy description: https://support.google.com/google-ads
1. Reason for account deactivation
Here are some common reasons for account deactivation:
1) The address and other information on the website page are untrue, or a false address is added for the purpose of auditing the payment channel;
2) There is too little information on the about page or it is plagiarized or does not match the information on other pages, and the return and exchange information is incomplete. Please match the description of the store with the company's address;
3) There are multiple spelling errors in the words on the foreign language website and plagiarism of content from other websites;
4) False propaganda leads to reports of advertisements, complaints about shortages, and advertisements will be blocked;
5) Use plug-ins to generate fake reviews, real-time order transaction dynamics, etc. Google ads allow merchant websites to use plug-ins to import reviews from third-party platforms for the same SKU, but the source must be indicated.But do not use gadgets that exaggerate sales data/sales results/buyer information/buyer positioning/buyer reviews provided by the backend of the website building platform.
2. Suggestions on account closure
1) The access user name used by the blocked account should not be used in the user's other new accounts. The probability of using a blocked account is 90%;
2) It is not recommended to open a new account immediately after a blocked account. You can check whether there is any problem with the website first. If the problem is not solved, the newly opened account will still be blocked.
3. Solutions to account closure
1) Check whether there are any problems with the website according to Google policies and make timely modifications.
2) When filling out the appeal form, you need to explain the possible reasons for being banned and explain what modifications have been made. The review period is 3-7 working days or longer.Appeal link: https://support.google.com/google-ads/contact/pf_suspended.
7. The 'helpless' phenomenon when operating a Google account:
Ads disapproved due to website malware
When this phenomenon occurs, the only thing you can do is to contact the technical troubleshooting website. If the website does not resolve to find any partner to open a Google account, it will be the same phenomenon: ads are disapproved and ads cannot be served normally.At this time, I would like to share with you [Website Malicious Code Detection Tool]. Combine these tools to effectively solve the problem of the website, ensure that it complies with Google advertising policies, and then continue with the appeal process.
1. Website malicious code detection tool
2. Website malicious code complaint process
1) Malicious links:
https://support.google.com/adspolicy/answer/6020954?hl=zh-Hans
First use a tool to check to see if you can find pages or content infected with malicious links. If so, you need to delete the infected content, and the system will automatically review it within 72 hours.
2) If there are no bad links, the advertisement will automatically pass
(Recommendation: All the following tool detection results need to be retained as screenshots. If there is no problem with the tool detection, appeal. When appealing, you need to upload a screenshot of the tool detection results, so that feedback from Google headquarters will be received faster.)
Appeal link: https://support.google.com/google-ads/contact/pf_suspended)
The above content is a tutorial on opening a Google account and setting up a basic account. I hope it can help more foreign trade people. Google Ads is a must-have product for foreign trade people and an important weapon for promoting foreign trade products. There are various ways to obtain Google Ads. You can follow Choose based on your own conditions.Understanding the basic structure and basic account operations of Google Ads plays a key role in achieving better promotion results for the account.When we encounter the situation of Google Ads account closure, it is very important to find the correct way. Check and modify the website by ourselves. If there are no problems, we can go through the appeal process.
