Views: 0 Author: Site Editor Publish Time: 2021-12-11 Origin: Site
Data shows that Yandex’s share of Russia’s search market is nearly 60%. We can understand that Russia’s Yandex is like China’s Baidu.If you want to enter the Russian market, the local search engine giant must master it. Today we introduce to you the Russian keyword tool Yandex wordstat. It can query the keywords of the promotion page, count the information of related keywords, and predict the traffic.With this information, companies can focus on more valuable topics, use highly relevant keywords to efficiently operate advertising accounts, and conduct precise marketing.Next, we will teach you how to quickly get started with Yandex wordstat from three aspects: registration, use cases and operators of the tool. 1. Registration process Yandex wordstat URL is as follows: https://wordstat.Yandex.com/ To enter the website, you need to log in to your Yandex account before using it. If you don’t have an account, you can register for free. Enter the relevant information to register successfully, and then the interface will automatically jump to the Yandex keyword tool.Next you can use Yandex wordstat. 2. Use cases Let’s take a steel pipe enterprise as an example to introduce how to use this keyword tool. Before introducing it, let’s first explain that keyword queries must be in Russian, but there is a certain deviation in the translation from Chinese to Russian, and sometimes it is not suitable for users in Russian-speaking areas. According to the search habits, here we recommend first translating from Chinese to English, then translating from English to Russian, and then perform image search in Yandex for the found words.If the searched pictures all contain the words you are looking for, then the translated keywords will conform to the search habits of users in Russian-speaking areas.Closer to home, let’s start with the specific use of Yandex wordstat. Enter the common export products of steel pipe companies respectively. Here we choose Арматура (rebar) and Холоднокатаная сталь (cold-rolled steel). You can see that the search volume for rebar is 756473, which is much higher than that of cold-rolled steel. We narrowed down the area for further testing and found that rebar still takes the lead and has more market prospects. Through the similar keyword recommendations on the side, we also got more promising keywords, such as profile pipe, 436,421, which can be added to the keyword group. Next, let's take a look at whether there is a seasonal effect on rebar. Click 'Query History' to see the search trend throughout the year. The search peak is reached around June and is at a low point in January. The blue line here (absolute) represents the absolute indicator, which refers to the keyword display volume; the red line (relative) is the relative indicator, which refers to the ratio of the keyword display volume to the entire page word display volume, indicating the popularity of search keywords. degree.When the red line is above the blue line, demand is higher than normal, otherwise, demand is lower than normal. 3. Operators In order for the tool to query keywords more accurately, we also need to understand the operator logic of wordstat. 1. ' ' (quotation marks) This operator can rearrange words in any case by searching for the specified phrase (any ending is allowed) and excluding other words not contained in the required phrase. As shown in the picture, we see that the total number of searches for 'wooden furniture' is only 952. 2. !(exclamation mark) Correct the form of the word to allow other words to appear in the phrase, but only at the specified end. As shown in the figure above, the query '!Wooden! Furniture' gets the number of phrases with fixed suffixes. 3. Operators''and!The combination The combination of quotation marks and exclamation marks can help users find out the number of hits for a specific keyword. For example, if you search for the phrase '! Wooden! Furniture', you will get a keyword phrase without other words and with a fixed ending: wooden furniture. It shows that there are 942 searches per month. 4. Additional operator: + (plus sign) Yandex does not consider prepositions and conjunctions.To see statistics that take a preposition or conjunction into account, it must be preceded by ' +'. For example, if wooden furniture is in Moscow, you need to add '+' in front of the preposition 'in' to get accurate search requirements. 5. - (minus sign) Remove words that need to be excluded from statistics.For example, if you exclude the word 'furniture' from your query, the statistics will return wooden walls, floors, windows, stairs, houses, etc. for keywords other than furniture. 6. [ ] (square brackets) Take into account the need to use prepositions and fix the order of the words in the sentence.We need to use square brackets, as shown in the picture above, we can see that the preposition 'in' is used in the statistical results, the order of the phrases remains consistent, and the end is added. 7. () (brackets) and | (vertical separator) ( ) (parentheses) group keywords by combining multiple searches into one keyword. | (vertical separator) obtains statistical information while considering multiple conditions, similar to ' or ' logic. The two are often used in combination to display statistical information about several parameters of an object at once. As shown above, wood, plastic and metal furniture are searched simultaneously, taking into account all word forms and using 'affixes'. 8. The combination of quotation marks ' ', square brackets [] and exclamation mark '!' Allows excluding other words, fixing word forms and query order.As shown in the figure, the search for '[!Wood! Furniture]' results in a keyword search volume that only contains the words wood and furniture in the same order, which is 820.
