In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-10 Origin: Site
There are two main models for enterprises to sell products online, platform model and independent station model.The characteristics of the platform model are that it is easy to get started, but it is difficult to operate and maintain in the later period, and the effect is not controlled by the company. It is mostly suitable for novice overseas companies; while the independent website model requires investment in website building and promotion, but the traffic stability effect is good, and there are It helps improve the brand and win bargaining power, and is more suitable for the long-term strategy and development of the enterprise. In recent years, more and more companies that rely on platforms to sell products have begun to transform into independent station operations.There are many independent website systems on the market at present. Shopify is relatively popular and suitable for B2C, but it is not suitable for B2B enterprises.Today I would like to introduce to you a completely free website building system suitable for B2B companies - Siluzan Visual Independent Website Building System.According to feedback from 200 B2B customers who use the Siluzan website to place Google ads: Siluzan can visually build its own website with personalized content creativity, which can effectively improve website retention and conversion.The average website bounce rate can be reduced by 50%, visitor stay time can be increased by 60%, conversion rate can be increased by 40%, and CPC can be reduced by 20%. How?What are the highlights and advantages of the Siluzan website?The editor will share with you one by one today. 1. Editing content and modifying designs is very easy, no IT required The Siluzan website supports users in different industries to choose industry templates that suit them.During the operation of the website, the template can be changed and replaced at any time without losing the content of the website.Users also have greater freedom in operating the website, such as modifying pictures, colors, website modules, etc.With these permissions, you can design a website that is more in line with your own corporate style. 2. Built-in SSL certificate Have we ever encountered this situation on the website: it prompts that the website link is not safe?Or the website is not trusted?When a website is shown as unsafe, users will wonder if the website has a virus. This factor will cause a loss of 60% of users. At this time, we need to add an SSL certificate to the website.Websites that use SSL certificates can ensure the confidentiality of information exchanged between users and servers, and are non-eavesdropping, non-changeable, non-repudiable and non-counterfeiting.Siluzan’s website also has a built-in SSL certificate to ensure website security, which is very helpful in improving website search rankings and company credibility. 3. Responsive design Traditional websites are not compatible with other terminal devices, and the mobile and PC terminals will be developed independently. If you use different devices to understand an official website, you need to repeatedly enter different website addresses. The concept of responsive design was originally proposed by Ethan Marcotte.With the rapid development of mobile Internet, responsive design websites are becoming more and more mainstream.Another highlight of the Siluzan website is the adoption of this responsive website design, which allows for adaptive browsing devices, screen resolutions, automatic scaling of pictures, etc. The diversified compatibility avoids missing website content. The problem of slow jump speed not only increases the goodwill of users, but also indirectly increases the conversion rate. 4. Easily add calls to action and forms A very important factor in promoting user interaction on a website is calls to action and forms.Through such 'instructions', users can clearly know what to do next.A typical and effective call to action should include direct language, such as: purchase, registration, subscription, donation, reservation, contact, etc. These elements can be seen on the Siluzan website.The use of multiple calls-to-action can guide users to designated product pages, leave consultation forms, or directly initiate consultations, prompting users to take the next step and greatly increase conversions. Also important is the form of the website pages.Forms are an important way for us to obtain inquiries. We can use forms to collect information such as names, contact information, intended products, etc. of intended customers.The forms on the Siluzan website support custom additions or modifications, making it easier for companies to optimize the forms according to their actual conditions and increase the number of inquiries. The function of effect factors is to generate effective inquiries. Descriptors that modify calls to action, product images, service advantages, case presentations, etc. all fall within the scope of effect factors.The creation of the Siluzan website is centered around the composition of effect factors, with the ultimate goal of bringing in inquiries. 1. Marketing website, effect module design Compared with traditional websites, marketing websites are highly contrasting and can make the website more understandable, appealing, credible and optimized.Taking user needs as the construction direction, show users what to see first, what to see next, what content users want to see, and what content the website will display.By combining user needs, we can show users the advantages of the company in all aspects, solve various concerns of users, greatly improve the conversion rate of users visiting the website, and use various marketing capabilities of the website to encourage users to actively consult or leave contact information. 2. Multiple persuasion modules and information retention modules Once users become interested, it does not mean that everything will be fine. There is still a lot of risk of being lost.This requires the website to be equipped with multiple persuasion sections and information retention sections.Taking the wire mesh industry as an example, potential customers enter the company page by searching for keywords. The potential customers are first shown: 'There are many styles of wire mesh and there are discounts.' Then when the user browses a specific product, the user is shown : Product specification details, usage, price, after-sales service, etc.These pictures and language designs are persuasion modules.All operational information of potential customers will also be saved in the module.Overall, everything is designed to further increase website conversions. 3.AMP technology, website opens in seconds On the Internet, speed can determine many things, especially for marketing websites.How fast or slow a page opens directly determines the high or low conversion rate and transaction rate.In order to improve the loading speed of the website, the Siluzan website uses today's most popular AMP technology, which is an Internet technology led by Google that is dedicated to improving the loading speed of mobile pages.With the help of this technology, page loading can be completed in less than one second, allowing users to have a smoother experience when browsing the web on mobile devices. Automatically generate a new landing page to achieve 'thousands of people and thousands of faces' of the website. If you want to use online marketing to achieve desired results, you must be keen on traffic play.Any bad user experience will result in loss of traffic at any time.For example, when we open the official website of a machinery industry, everyone sees the same content and the same page.If everyone searches for the same product term, the results will be the same. The same content will inevitably cause some traffic to be missed.It’s different now. Creative automation technology has been added to the Siluzan website. A thousand people can have a thousand different pages and content of their own. Website features are captured from subdivided product categories and matched with potential buyers’ interests. The content is displayed on the target customer's promotion page to help buyers and sellers achieve more precise communication and achieve 'thousands of people, thousands of faces'.Compared with traditional search matching algorithms, this new algorithm clearly understands buyers and sellers better. Optimizing the website is something that every company will do. If you want to make the website more competitive, you must understand the source of users and which sections of the website most attract users to interact with the website. This is inseparable from website data analysis.GA analysis and heat map analysis are very powerful statistical tools in website data analysis. Using these two tools, you can see at a glance how users find and browse our website, and what they do on the website.The Siluzan website has added GA and heat map plug-ins respectively. We can clearly see all the data captured in the tool in the background of the website. At the same time, we can also generate detailed information based on the GA and heat map data based on the algorithm. analysis reports to further improve user experience and increase conversions. The biggest highlight of the Siluzan website building system is the inquiry management function.In the past, ordinary website building systems were limited to website functions, but it was unknown how the inquiries collected from the website performed.This has resulted in many customers being unclear on the measurement of inquiry effectiveness, and on the other hand, lacking accurate analysis of effective inquiries.The inquiry management function can integrate forms, emails, livechat, FB consultation and other portals on the website, automatically count all inquiry information and sources, and automatically conduct portrait analysis for buyers to determine the validity of inquiries, thereby optimizing website content. and traffic channels to increase the number of effective inquiries. Finally, I would like to share with you the changes in Google Ads delivery data of two industry customers after changing the Siluzan website: Is this independent website building and camp system very powerful?In the following courses, we will continue to explain the highlight functions of content management, marketing management and inquiry management respectively.