In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-13 Origin: Site
With the continuous development of the Internet foreign trade marketing era, many companies have joined the big wave of going overseas. With the convenience and speed of online payment, shopping advertising has become one of the necessary advertising and promotion methods for many merchants to go overseas. It is a type of advertising specially launched for C-side sellers. advertising type.So the question is, there are so many foreign trade media, how to choose the right promotion media to help the online selling business successfully go overseas?Today, the editor will take you to understand Google and Bing, two different media shopping ads, as well as the differences and connections between the two. 1. Introduction to Google Shopping and Bing Shopping 1. What is Google Shopping? Unlike text ads, which only show text, Google Shopping ads show users photos of products, including information like name, price, and store name.Presenting it in a different, more visual ad format gives users a full understanding of what you're selling before they click on your ad, giving you better-qualified leads.Google Shopping ads are mainly displayed on Google Shopping, Google Search and some Google search network partner websites. Google Shopping ads are divided into product shopping ads (showing only a single product) or showcase shopping ads (showing multiple related products at the same time) or local product inventory ads (using feed data to attract users on the Google Display Network).To place Google Shopping ads, you need to use Google Merchant Center (GMC) to provide the merchant's product data and create an ad campaign in Google Ads. 2. What is Bing Shopping? Bing is the second largest search engine in the world, with its market share second only to Google.Similar to Google's Shopping, Bing Shopping will display high-quality product images and prices to users on Bing's search network, allowing users to fully understand the product before clicking on the advertisement, and attract better potential customers. To place Bing Shopping ads, you need to use Microsoft Merchant Center (BMC) to provide the merchant's product data and create an ad campaign in Bing Ads. 2. Differences between Google Shopping and Bing Shopping Google and Bing belong to different search engine media. Compared with Google Shopping Ads, Bing has less traffic than Google. Bing Shopping Ads started later. Many functions and operating modes are similar to Google, but there are differences in certain functions and operations. Certain differences.Next, the editor will take you to understand the differences between Google Shopping and Bing Shopping. 1. Differences in traffic among various media: 1) Google Shopping targets global traffic As we all know, Google is the world's largest search engine and traffic giant, and its population coverage and search volume cannot be underestimated. Therefore, Google Shopping will be a very good form of online promotion.Today, 70% of consumers around the world start their shopping journey with Google. 2) 90% of Bing Shopping traffic is from the United States Bing may not own the majority of the search engine market, but as the second largest search engine in Europe and the United States, the number of people using Bing is also very large. Bing occupies 20% of the European and American search market. In addition, there are Bing partners. The total share reaches more than 30%.The figure below shows Bing’s global market share.The United States has the highest per capita consumption in the world, with average consumption levels five times higher than global per capita consumption.90% of Bing Shopping traffic comes from the United States.It can be seen that Bing Shopping is an important part of foreign trade for many businesses that cannot be ignored. 2. Differences in PC and mobile traffic: 1) Bing traffic mainly comes from PC. Bing occupies one-third of the U.S. PC search market, and its global PC market share has exceeded 22%, but it attracts more than one-third of the consumer population.Bing is a search engine owned by Microsoft. Bing has alliances with partners including Yahoo, AOL, WSJ, etc., so that one out of every three PC searches in the United States is provided by Bing.Among online sales in various industries, Bing’s proportion of paid clicks on the PC side is more than 30%.Due to the application of Bing on the Microsoft system desktop, Bing advertising accounts for a large proportion on the PC side. 2) Google traffic mainly comes from mobile terminals. Google is the world's largest search engine. When Google searches for products on the Google search page, shopping ads are everywhere. The convenience of mobile terminals and the convenience of payment, mobile terminals account for more than 60%.Therefore, Google placement requires higher mobile adaptability, and the mobile page needs to be optimized to meet the user's browsing experience and improve the conversion rate. 3. Differences in opening an advertising account: 1) Account opening is different: ①. Opening a Google Shopping account is simple and no pre-approval is required.Google only requires a Gmail email address to apply for account opening. Google account opening time: 1-5 minutes.The threshold for opening an account is low. ②. The threshold for opening a Bing account is high. Pre-review is required before opening an account. Pre-review time: 1 working day. Pre-review content: website content. Qualifications required to open a Bing account: Bing account opening contract, business license report; Website content: needs to comply with Bing delivery policy; Account opening time: 1-3 working days. 2) Merchant Center is different: ①. Google shopping ads require separate registration or login to GMC. If you already have a Google account, you can directly enter your Gmail address and click to log in to merchants.google.com. After entering GMC, you need to associate GMC with Google Ads, but GMC is easy to be Close the household. ②. Bing does not need to register or log in to BMC separately. After applying for a Bing account, you can directly enter BMC through the Bing Ads backend (the two do not need to be associated), but BMC will not be closed once it is opened. 4. Differences in pre-launch preparations and account settings: 1) Email filing is different: ①. There is no need to register in advance for placing Google Shopping ads. ②. Bing Shopping requires PA (Product Ads) email registration in advance. The registration conditions are: the website URL of the advertisement.Filing time: every Thursday; review time: 1-3 working days.Note: Only URLs registered with PA can be used for Bing Shopping. 2) Merchant Center settings and website verification are different: ①. Google Shopping: Enter GMC, fill in the merchant information, and then verify the website, as shown in the picture, complete the verification. ②Bing Shopping Advertising BMC does not require filling in business information. The website needs to verify it first and then create a store. Two verification methods can be verified: ① Use Bing Webmaster Tool to verify, obtain the verification code and load it to the website ② Use UET code to verify 4) The review process after the feed is uploaded is different: ① After the feed is uploaded, Bing will review the feed information. If there are any problems with the feed, you can modify it and re-upload it, but this will not cause the Merchant Center account to be blocked.After passing the review, you can build a Shopping series in the Ads backend and launch ads. Frequently asked questions about Bing Feed: 1. If the title or description contains drugs or sensitive people, the feed will be rejected. 2. The feed format was not uploaded as required, resulting in the feed being rejected. ②. Google Shopping has a strict review of the website and product promotion. After the Google Feed is uploaded, GMC will conduct a comprehensive review. If the review passes, you can build a Shopping series in the Ads background for advertising.If the website content information is not complete enough or there are problems with product promotion, GMC accounts will often be suspended by Google. Once suspended, Google Shopping ads cannot be placed. There are two main reasons why GMC was suspended: 1. Violation of Shopping Ads Policy 2. Feed problem: False promotion of the merchant itself and its products Google and Bing Shopping Ads can crawl and index your product data so Merchant Center can automatically generate ads when users search for them.Unlike Google Shopping, Bing Shopping has a unique feature called 'priority'.You can set a priority for each campaign to tell the Bing system which campaigns are more important and will be displayed first. Differences in feed upload methods: Google GMC Feed can be directly imported into BMC, but BMC Feed cannot be imported into Google GMC.If you have set up Google Shopping Ads in your Google Ads account, Bing Shopping Ads can import Google Shopping feeds directly into BMC. In addition, you can synchronize GMC product quotes with BMC to ensure that the feed information remains up-to-date.Feed updates can be done manually or customized to update at a scheduled time. 5. Differences in advertising effects: Bing's CTR is higher than Google's, and its click cost CPC is relatively lower than Google's. Generally speaking, when it comes to shopping, Google ads have an absolute advantage in terms of traffic volume, but Bing ad traffic has certain legal advantages over Google ads.These include: -Lower competition in bidding -Lower cost-per-click (CPC) -Search positioning based on consumer location -Better targeting options based on device type Since fewer people around the world use Bing than Google, Bing has relatively few competition.Reduced competition means that you can get more clicks at a lower click cost, and the click cost is about 30% lower than Google.Therefore, the CTR of Bing Shopping ads exceeds 1% in almost all industries, and Bing Shopping ads are on average 45% higher than Google Shopping ads. 6. Differences in advertising optimization: Google Shopping ads can use Google Trends tools to optimize feeds, but Bing does not have this feature.Unlike Bing, Google Shopping Ads can use Google Trends tools to adjust product titles, descriptions, and campaigns accordingly. 3. Given the differences between Google Shopping and Bing Shopping, how should merchants seize the opportunity of overseas marketing? As consumers' purchasing processes become more diversified and complex, smart shopping ads have become a new smart marketing choice for many sellers due to their absolute advantages of simple management, good results, and wide reach.Google will automatically index product data and automatically generate ads when users search.Bing operates similarly to Google and follows Google's steps.Shopping advertising optimization mainly focuses on two aspects: feed quality and account structure. 1) Feed optimization: Google and Bing shopping ads are mainly optimized from the following four aspects. Both can use the search term report to adjust the ad title and description accordingly. 2) Account structure: Both Google and Bing shopping ads need to upload feed information in the Merchant Center. Create a shopping campaign in the Bing Ads backend, the ad is triggered, and the user clicks on the ad. In view of the above two different media shopping ads, Google has wider coverage and large traffic. Most C-end merchants will choose Google as the only way to go overseas for their foreign trade.Bing has low competition, high click-through rate and conversion rate.Here, the editor suggests that if the budget is sufficient, if the two major media can be organically combined, I believe there will be a very good conversion effect and ROI, so as to achieve precise marketing, high profits, seize the shopping advertising traffic dividend, and successfully expand foreign trade overseas. .3) Merchant review is different:
①. Google GMC’s business information does not need to be reviewed separately. After the feed is uploaded, the system will fully review GMC.
②. After the Bing Store is created, the Store needs to be reviewed by machine, and the review time is 1-3 working days.If the Store has not passed the review after more than 5 working days, you can send an email reminder from Bing headquarters. After the reminder is passed, you can upload the feed.Urgent review time: 1-3 working days.
5) Bing has priority, but Google does not have this function: