Views: 0 Author: Site Editor Publish Time: 2021-12-14 Origin: Site
I believe that foreign trade people are no strangers to LinkedIn. It has 500 million regular users around the world and more than 9 million companies in 200 countries.Among them, users in the United States top the list, followed by India, China, Brazil, the United Kingdom, etc.As the most widely used B2B-led social platform in the world, it can be said to be the most compatible with B2B companies.Tens of thousands of small and medium-sized enterprises join LinkedIn every year, but only a few can truly capture traffic and customer capital.
Just registered and have no way to operate?After operating for more than two or three years, it still suffers from poor exposure and low traffic?Today we will give you a tip and take stock of several major factors in marketing operations. These should be put on the agenda!!
1. The four major elements of content marketing make traffic more durable and more efficient.
If you want your account to operate stably for a long time, content marketing can be described as a 'stabilizer' and plays a decisive role.Next, we will talk to you about how to maximize content marketing.
1. The topic should take into account both temperature and attitude.
If a company wants to operate stably for a long time, it is very important to maintain the correct direction and attitude. Theme planning and content push are the best manifestations and are also the points that customers will value more.Company news, latest trends, new products, and future developments should all be covered.
The new product content is a daily basic item, updated regularly, and the combination of pictures and text reflects the sense of warmth. At the same time, the official website link is added to guide the progress.
Learn in one step.Like: We have recently launched XX products, click on the link to learn more.'
Corporate news and updates can be said to be a way to show attitude.Through the news and information released by the company, the thickness of the company can be further increased and the sense of trust can be increased.If our related products and product future development forecasts are mentioned at an important meeting, this must be published and pushed, provided that the content must be positive.The CEO of this LED company appeared in a well-known journal and proposed information such as 'the most trustworthy supplier'.
2. The title or cover image should stimulate user 'participation'
Titles, cover images, etc. are the primary links in grabbing the attention of target customers. In particular, title style and cover composition can indirectly determine user engagement and effectiveness.'What are you waiting for?' 'ROBUS GO' and other words are displayed to directly stimulate users' sense of participation.
In addition, interactive topic voting, activities, etc. can further stimulate user participation.For example, after a new product is released, you can directly initiate a vote to choose your favorite lamp type. At the same time, leave a message in the comment area, and we will randomly select 5 users to give away samples.At this time, you can also link to the official website and vote directly on the official website.
3. The format increases richness and breadth
Marketing content can be presented in a variety of forms and formats.The expression effect of different formats can be very different.Commonly used by enterprises include storytelling, quizzes, information forms, e-book guides, case studies, videos, etc.The picture below is also a new post about a new product. The first one is presented in the form of a video, and the second one is presented in the form of a combination of pictures.Like many people think that when there are many new products, video images will be more helpful for memory, so the effect is better.In fact, this is not the case. On a platform like LinkedIn, which mainly focuses on product promotion, pictures, especially puzzles, can even be designed in the form of e-books if conditions permit. Users will pay more attention to them and even open and save them for future reference. The promotion and development will be more beneficial.Of course, different content can be displayed in different forms to further increase the breadth of the enterprise.
The point to be emphasized here is that the form of storytelling will be more vivid and the information form will be more intuitive. Different industries and different products have their own more suitable forms, such as multi-batch and multi-model heavy machinery and mechanical equipment display, the information form will be More applicable; such as food processing, mother and baby, 3C, etc., which are more relaxed and casual, storytelling is often more effective.It is recommended that different companies pass at least one cycle (7-14 days) of testing to select a more suitable or more focused format.
4. Multi-angle type
Multi-dimensional segmentation of a certain flagship product.Let's take LED as an example, such as LED news stories, reviews and reports, guidance on operation, and even its 'birth' process in the form of stories.Generally, companies can increase their efforts in this way when they launch a flagship product within a certain period of time or launch a large-scale new product promotion.
Tips: According to surveys, the length of the work directly affects user participation.For example, in-depth reports are limited to 2,000 words, special news can be limited to 1,000 words, and videos are mainly limited to 3 minutes.
2. Master display and promotion factors to double exposure
1. Company homepage - corporate brand showroom, refined operation
The company homepage can be said to be the company’s showroom on the platform.Avatars, banner images, etc. must comply with regulations and be relevant to your business and brand.
The avatar is generally the company's logo, and the banner mainly promotes products and business introductions.In the introduction section, the company's business introduction, website address, etc. are filled in completely.The important point to mention here is that if your business is extensive, for more comprehensive and refined operations, you can have a parent homepage and then associate sub-homepages, or you can create business product pages.The parent homepage introduces the company's main news, product updates, product list, etc., and represents the company's 'official website'.The associated homepage is named according to its own sub-business and special product push.Let's take this chemical products company as an example. The main official website homepage is 'XX Chemical Products Company'. The introduction section introduces a series of products that it promotes. The banner map also displays the business segments one by one, and then through the associated The homepage and dedicated pages provide key segmentation explanations.
For example, if we open an associated homepage, this homepage is specially set up for Air Chemical products. Whether it is the homepage title, banner image or pushed content, they all focus on the segmented business.This can be said to be a relatively standardized and complete corporate homepage.
2. Display page, supplementary improvements
As a branch of the homepage, the display page is generally set up to promote the company's specific products and services.Although it is a branch of the homepage, it has analysis functions. Enterprises can track it through background settings, such as tracking which products or services visitors click to view, so as to facilitate subsequent optimization and conversion.More than 90% of professionals list LinkedIn as their first choice for finding professional content. So in what scenarios will they focus on using this functional page?
1) Focus on showing the more popular models, and add additional explanations. For example, we want to highlight a certain notebook model as more popular on the electronic device homepage, and we want to create an online exhibition hall specifically for it to display different key details. ;
2) Focus on highlighting the strength of brands and companies to further expand.Take the electronic equipment above as an example. The home page displays our different products. Do we have enough strength to provide production and design?In addition to joining the official website, a more targeted way is to create a display page to display the company's 'honor wall', the company's hardware equipment, etc.
In short, the promotion is more vivid and diverse.How to set it up?
Step 1: Log in to the page management center and find 'Management Tools';
Step 2: Select 'Create display page'/'Create brand page';
Step 3: Add the page name and the URL of the LinkedIn public page;
Step 4: Upload our display page logo and slogan, and click 'Save';
Step 5: The subsequent settings are similar to the public homepage, but the important thing to mention here is that LinkedIn will automatically provide a follow button for our page. Of course, we can customize it, such as 'Contact Us', 'Visit' Website', 'Learn More', etc.
Step 6: Complete the information, such as the page description, you can insert the website, phone number, website or even WeChat, etc., control it to 2000 characters, you can also insert addresses, tags, etc.
Tips: Another way to quickly increase exposure on LinkedIn is LinkedIn advertising.Linkedin advertising can help companies quickly target intended audiences, whether it is to generate sales leads, increase brand awareness, or increase event registrations. As long as the early optimization is done properly, traffic and exposure are a matter of course.However, since different companies face different markets and target strategies, the processes and cycles involved are even more complex.If you have invested in advertising in the early stage and still have unsatisfactory results, it is recommended to choose a high-quality advertising operation team.Among them, SuccessEasy, as an overseas agent with 19 years of experience, has served hundreds of companies in all aspects of the industry. It creates, launches, and optimizes products in a targeted manner based on the company's situation.
3. Effect improvement factors
Next, we will bring you several tools to improve efficiency and effectiveness. We hope they can be helpful!
1. Snappa (free)
According to official data from LinkedIn, the comment rate of a post with both pictures and text is at least 2 times higher than that of a post with only pictures and text.Among them, the fit, clarity and beauty of the pictures are another major criterion.This is a free image processing tool designed for major foreign social media and independent websites. One of its advantages is that it provides nearly 3M+ pictures, 100K+ graphics and 200+ fonts. It also provides thousands of ready-made free templates, which enterprises can use Easily design and export with just one click.
How to do it?After logging in to the platform, you can choose to customize the image size and publishing platform on the graphics creation page. Since it is for the LinkedIn platform, select 'LinkedIn' or '1024 ×512' and enter the editing page for operation.If the size created in the previous stage is not suitable, you can also click 'Resize' here to make secondary modifications.When finished, click Save in the menu bar.
2. Loom (free)
This is a specialized video design website.It is very friendly to social media and can be said to be one of the essential tools for LinkedIn marketing.It can provide one-stop service from shooting to post-processing to simultaneous uploading.To achieve recording, you only need to install the Loom Chrome extension, and you can record videos from your webcam and screen!
3.Dux-Soup
This tool can be said to be specially designed for LinkedIn and is a website that helps develop potential customers.It can automatically access profiles, automatically complete profile tags, like skills, send messages to potential customers, etc.
It currently has three modes to choose from, and different modes have different permissions and functions.Compared with the free function, the professional version can support us to upload the profile list independently and access it based on the previously downloaded CSV, which means that enterprises can enable the tool to automatically view the profiles of potential customers and pay attention to their activities, and recognize their Skills and automate your lead generation by sending them personalized messages.At the same time, download the prospect’s profile details so you can upload them to your CRM tool.Develop customers more efficiently!
Generally speaking,LinkedInAs the most widely used B2B-led social platform in the world, there is naturally no shortage of traffic and exposure, and competition is also conceivable.For small and medium-sized enterprises, master the skills of increasing traffic, learn to increase the platform exposure of your products, and finally use some auxiliary improvement tools to make your LinkedIn operation no longer a long and arduous road, and neither traffic nor exposure can be stopped!
Article from Sunac Cloud Academy www.rongchuangyun.cn Please indicate when reprinting.
