In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 779 Author: Site Editor Publish Time: 2023-08-03 Origin: Site
For most overseas companies, Google Ads is the must-have medium for overseas promotion. It has helped many overseas companies obtain more business opportunities and inquiries than other media.
Then the effect of Google advertising is not qualitative after the account is set up. It requires continuous analysis, testing and optimization based on real-time advertising data. This also makes many overseas companies love and hate Google advertising.
For those who are new to Google Ads, they discovered many problems when the ads started to work, but they didn’t have many ideas on how to optimize them.
Then the click-through rate and conversion rate of Google ads are two important indicators that give you the direction of optimization.
What is click-through rate (CTR)
Why is the click through rate of an advertisement an important indicator of Google advertising?The click-through rate directly reflects the popularity of the advertisement itself, and its calculation method is also very simple:The number of ad clicks ÷ the total number of ad impressions (number of ad impressions).
The higher the click-through rate of the ad, the more attractive the ad is. Users will want to click in after seeing your ad. Only when more people click on the ad and enter the website will the user take action (fill in the form, subscribe). , purchase, etc.) possibility.
So many people will ask, what is a relatively good state for Google advertising click-through rate?Generally speaking, a click-through rate above 3% indicates that the quality of the advertisement is relatively good.
Of course, we cannot limit the click-through rate to a frame of 1-3%. We should try to increase the click-through rate as much as possible to win more traffic and website users for the website we promote.
How to improve click-through rate?
1. Put keywords in the title
Putting keywords in the title can greatly improve the quality of your ads.If the set keywords are not reflected in the advertisement, and your advertisement appears after a user searches, but there are no corresponding keywords, the user will judge that your advertisement does not match his search intention, and will not click on the advertisement to enter the website. .
2. Use call-to-action words
What is a call to action?Call-to-action is a prompt on the website or in the description of the advertisement, telling users that they can take certain behavioral measures, or what actions we want customers to take. Common calls to action for B-side users are Get Quote, Subscribe, Send message, etc., through these actions Call-to-action words inspire users to take action to increase the click-through rate of our ads.
3. Special selling points
When the company's special selling points are written into advertisements, it can differentiate your products from competitors and attract users' attention, such as: 10-year warranty, free mailing of samples, return and exchange services, etc.Attract users to click on ads through unique selling points to increase the click-through rate of ads.
4. Conduct A/B Test on advertisements
Simply put, AB testing is to use different methods to achieve the same purpose, give each method enough samples to test, and find out which method is a better solution.
When we start writing advertising copy, we will encounter situations where we don’t know whether our copy can attract users to click. At this time, we can use Google Ads’ A/B Test to help us see which ad has a higher click-through rate and analyze the data to determine What type of advertising content is popular with users.
5. Ad extension information
There are many additional information for Google ads. Expand your ad with additional information to give users more reasons to choose. Ad extensions can increase the click-through rate of your ad by several percentage points.
Additional links:Additional links are additional links displayed below the advertisement, allowing users to jump to the corresponding section of the website after clicking. The quality of the selection of additional links also directly affects whether the average click-through rate of the advertisement can be increased.
With sitelinks, taking users directly to the appropriate page reduces the number of steps they need to take action, which in turn increases conversions.
Callout extensions: Callout extensions can promote features to buyers, such as free shipping or 24-hour customer service.When customers see your ads, they can learn more about the company's business, products and services, which further attracts users to click on the ads.
What is conversion rate
The conversion rate directly reflects the proportion of conversions brought about by advertising (for example: submitting an inquiry form, purchasing, etc.), so how is it calculated?The result of conversions/clicks on an ad is the conversion rate.
Of course, conversion rate is also one of the indicators that customers value, because conversion rate is directly linked to business interests. Of course, website factors are also part of the reasons that affect conversion rate. It is reflected in the degree of attraction of website content to users, and whether the content can attract users. There are behavioral operations, or whether the loading speed of the website can allow users to have a good experience.
For example: the website loading time is too long, and users may exit without waiting. At this time, the website needs to be optimized to improve the conversion rate of advertising.
How to improve conversion rate
1. Conversion settings
First of all, make sure that the conversion settings are accurate. If the conversion settings are not accurate, there will be no way to track and record the Google ads. Many people do not convert after the ads start running. Some people think that the Google ads are not good enough. But in fact the problem arises in the conversion of settings.
2. Product features
Differentiate your products from competitors. When users choose similar products, they will compare similar products from different brands (price, advantages and disadvantages, etc.). Does the product details page give full play to the product advantages?Does the advertising copy reflect the product’s unique attributes or patents?
These contents will affect whether users behave on the website, and the direct manifestation is conversion.
3. Website factors
Factors on the website have a certain impact on the advertising effect. The loading speed of the website, mobile terminal adaptation issues, etc. will all have an impact on the advertising effect.
Moreover, the content layout on the website, whether there is a clear conversion path that guides users to take action, and whether there are other buttons that will interfere with users taking action on the product page. If you want users to take action, you need to highlight this action instead of adding too many. Action to confuse people.
4. Display remarketing ads
Display remarketing ads, as the name suggests, display your ads again in front of users who have visited the website but have not taken action for remarketing. Then the probability of conversion for such users will be much higher than for users who come to the website for the first time. Do a good job with remarketing ads. , positioning the audience group and improving the conversion rate is not a dream.
All in all, the effectiveness of Google advertising requires constant testing and optimization, and the various dimensions of advertising are optimized through the click-through rate and conversion rate of the advertisement.
Having said so much, actual operation is the key. Only by constantly learning from experience on the road to optimization can Google advertising effects bring more conversions to customers.