In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-28 Origin: Site
YouTube is a world-renowned video sharing platform. With the continuous development and improvement of the platform in recent years, it already has 2 billion monthly active users, accounting for more than one-third of mobile Internet traffic, and about 51% of YouTube users visit it every day. This website, and among millennials, YouTube accounts for 67% of online video consumption. It can be said that YouTube is becoming more and more popular among users and firmly maintains its dominance in the entertainment audio and video market.However, as the number of companies entering YouTube continues to increase, the competition for customers' time and attention is also fierce. Millions of videos are posted on the platform every day, trying every means to compete for users' attention. But are these videos completely effective?No, in YouTube, we will find that many videos with millions of views have no comments, while some people are struggling to have thousands of views.So what should advertisers do to acquire customers efficiently?Let's look at it step by step. 1. How to better publish videos and win users’ attention? YouTube video creation--products/services are highly relevant Everyone knows that it is not easy to publish an interesting and exciting video to attract users. The content of the video is very important. It must not only be highly relevant to the product, but also keep up with hot topics/industry changes.For example, in the clothing industry, the main products are T-shirts, hats, shoes, etc., then our videos must be shot around these products, and we can start from the aspects of quality, price, factory environment, etc.Or keep up with shopping marketing festivals such as Black Friday and plan activities.So what exactly should you pay attention to in YouTube videos? 1. YouTube video title refinement The first is the title of the video. You must know that the video title affects the click-through rate and ranking of the account.A good title should be short, attractive, and accurate while being relevant to the product.You can embed more product keywords, such as T-shirts and hats in the clothing industry, which can be added as keywords.For example, the video content mainly explains the price of clothes, focusing on quality and production process to highlight the price advantage and stimulate users' purchasing psychology. At this time, in addition to product words, the title can also add these auxiliary words (design, quality, production process, etc.). 2. Video description optimization – put key information first Regarding YouTube video descriptions, only the first 2-3 lines of the video description are displayed, and the rest requires users to click to expand. Therefore, advertisers are recommended to make the first 2-3 lines of descriptions as attractive as possible and include important information and keywords. (Can be repeated 2-3 times) Preposition.Tell users directly what our video is about, express it in a short text description, and encourage users to click 'Expand' to learn more about the video and company information.In addition, in the second half of the video description, you can also put links to the company's official website, product homepage links, etc., so that users can quickly learn about the company and get in touch. 3. Video tag optimization--easy to classify Add YouTube video tags to easily categorize videos.This label introduces important information about the relevance of the video content to the audience and the YouTube platform.Related terms such as product terms in the clothing industry (hats, T-shirts), industry terms (clothing design), etc. are good choices for advertisers, so that when users search for keywords, the video will appear in the corresponding placement. Tips: Of course, in addition to the content above, the thumbnail of the video is also very important. Advertisers should try to choose a high-quality and attractive cover to stimulate users to click, thereby improving the video ranking. 2. Make good use of YouTube keyword tools to gain more attention. The most mentioned word above is keywords. In order to better optimize YouTube accounts and acquire customers efficiently, advertisers can also use some keyword research tools to optimize their own videos. 1. Keyword Tool Dominator https://www.keywordtooldominator.com/k/youtube-keyword-tool Use this free YouTube keyword tool to help advertisers quickly find precise keywords while saving time. Enter the keywords you want to find, such as 'hiking', click the search box, and you can quickly Find thousands of the best YouTube channel keywords and YouTube video keywords.The ranking ranges from 1-10 and represents the search traffic of a given keyword relative to other keyword suggestions found. The higher the data, the higher the popularity of the keyword search. 2. Wordtracker https://www.wordtracker.com/ The tool's proprietary data and toolset means that every time advertisers search for a keyword, they can get 10,000 keywords and related keywords, including the keyword's average monthly search volume over the past 12 months, keywords The degree of word competition, etc.This allows us to optimize our videos more effectively and rank them ahead of the competition. 3. Hypersuggest https://www.hypersuggest.com This tool provides advertisers with thousands of keywords and ideas from 9 different networks such as Google, YouTube, Instagram, etc. in seconds.And use this tool to find out how often keywords are searched in a certain country/region every month, helping us better optimize videos when placing them in countries.And has access to exact search volume for over 1.4 billion keywords worldwide. 3. Indispensable tips for operating YouTube After advertisers learn how to use YouTube to attract more traffic and increase video views, what else do they need to do? 1. Keep updated and reply Some major YouTube marketing companies rarely reply to customer comments for more than 12 hours. This also means that YouTube is not a short-term marketing platform. It is recommended that advertisers respond to potential customers’ inquiries in a timely manner and continuously recommend interesting and smooth videos to viewers. Only in this way can they ensure that they have More loyal viewers will turn Youtube into a marketing tool. 2. Make reasonable use of YouTube analysis tools Enterprises must learn to use YouTube backend analysis tools to monitor the source and destination of traffic, identify which users have watched videos from which channels, and whether users have jumped to other web pages after watching the videos, thereby inferring users' purchasing intentions, and then continue to Adjust the YouTube video plan and optimize the promotion effect. 3. Use CTA calls to action After the video description, you can put links to the products involved in the video, and you can also add call-to-action phrases such as buy now and register now, such as 'Subscribe to our channel and get first-hand information.' Is it ok to just master the above few tips?NO, let me tell you the practical secrets of professional operation experts. The content guidance is as follows: - Establish a video channel on YouTube: intuitive videos are better than various text and picture introductions, and have a deeper connection with products through video display; - Encourage video voice and full coverage: Google Ads video ads have full coverage to increase brand awareness and influence; - Video advertising allows more customers to see the product: multi-dimensional analysis is required to achieve twice the result with half the effort, such as video viewing rate, video viewing audience analysis, video delivery form data comparison and analysis, ad delivery area and time period data analysis, etc.; The last step is YouTube effect optimization: real-time adjustments based on data analysis to make advertising more targeted, maximize effective product exposure, and maximize advertising effects. All of the above are indispensable without the assistance of professional service providers. In addition to accurately targeting the audience, thinking about how to better operate video content, and optimizing data, advertisers can cooperate with advertising service providers to assist advertising. Acquire customers efficiently and achieve expected goals as soon as possible.