Views: 0 Author: Site Editor Publish Time: 2021-02-01 Origin: Site
Hello everyone, I am Lucy from Siluzan Academy. I have successfully gone overseas and I will accompany you all the way!
LinkedinIt is the world's leading workplace social platform with more than 546 million users, covering more than 200 countries and regions around the world.Compared to Facebook and Twitter,Linkedinhas a stronger commercial nature, and more and more overseas companies have begun to take advantage ofLinkedinto expand business and develop overseas markets,LinkedinIt has become an excellent platform to assist foreign trade companies in brand promotion and marketing.So how to effectively use Linkedin to conduct overseas business?Today we will introduce it from four dimensions: the creation of personal pages, the creation of company homepages, the establishment of relevant network circles, and content.
Our network of contacts is accumulated through personal pages, so we need a complete personal profile.We do not recommend using your personal page to promote the company too much, but rather use it as a public profile to show your professional side.There are three main aspects to improve the personal page:
1. Change of URL
When we register, we will automatically generate oneLinkedinPersonal link, the suffix of the newly generated URL is a combination of letters and numbers, such as linkedin.com/in/jackie-chan-12b34c56d.Such a long link is not easy to remember. We can set it as a personalized domain name to make it more identifiable.
Setting method: Customize in public profile settings.suggestion:Brand + product + nameThe combination method is recommended to be 5-30 characters in English and numbers, and no spaces or symbols are allowed.
2. Avatar display
After setting the URL, let’s set the avatar for the personal page.LinkedinThe personal avatar must appear in person.And show people with a straight face, and the background of the photo should be as simple and elegant as possible.It is not recommended to use product pictures or company logos as personal avatars, and it is also not recommended to use virtual pictures or celebrity pictures.
3. Profile design
After completing the above two steps, we still need to complete the personal information.A complete profile page includes name, job title, self-introduction, work experience and education experience.
Name: It is recommended to use it directlyEnglish name + original name, to facilitate customers to directly understand and know us.
Job title: Many salesmen may directly describe themselves as sales. We do not recommend setting the job title to salesperson. It is better to use manufacturer/supplier/product manager.Avoid giving customers the first impression that you are here to sell.
Self introduction: In the self-introduction section, we can indicate who we are, what products and services we can provide, our advantages, what benefits we can bring to customers, including our contact information. The purpose is to highlight the corporate culture and company strength. You can upload pictures of the main products. Photos of the company participating in the exhibition and group photos of customers will make the overall look more convincing and less boring at the same time.
Work experience + education experience:Improve and optimize as much as possible. The more detailed it is, the higher its credibility will be in the minds of customers.
After setting up a personal page, just like FacebookLinkedinIt is also possible to create a business page.Five conditions must be met to establish a Company Page:
1. Like Facebook, real-name authentication is required;
2. The personal page must be completed for more than seven days;
3. The account already has multiple contacts (more than 20 contacts are recommended);
4. Must be a current employee of the company and have an affiliation with the company;
5. The email domain name filled in must be unique to the company.
Before building the corporate page, we must first prepare the company logo image (300x300 pixels recommended).As a company homepage banner image, it is recommended to have a pixel size of 1536 x768 and a detailed company profile. You can refer to the Contact Us section on the website to complete it.The company background banner image should be updated regularly to prevent customers from aesthetic fatigue.After meeting the above conditions, we can start creating our company's homepage.
As shown in the picture, click Create a Company Page in Work above.Select the homepage type according to the actual size of the company, and then start to improve the content. Like the personal homepage, the company homepage also has a lot of content that we need to improve.
After the previous basic work is done, unlike other platforms,LinkedinThe friends of the account are the network of people.LinkedinContacts can be divided into first-degree connections, second-degree connections, and third-degree connections.
First time connections:They are friends you added directly through friend invitations.
Second degree connections:I have a common friend with you.Linkedinuser.
third degree connections: It has some indirect contact with youLinkedinuser
Let's talk about it in detailLinkedinHow to add friends:
1. Enter relevant keywords in the search bar.You can filter by selecting People, targeting area, and even Industry. Options with locked status require upgrade and payment. You can decide whether to upgrade the account according to your personal needs.In the early stages of setting up an account, we can simply choose the free functions.After the operation reaches a certain level, the account can be upgraded according to needs.Among them, Connect can directly click to add relevant contacts.
2. Add via People Also Viewd.When we click on our personal homepage, there will be a People Also Viewed option on the right.In other words, our potential customers will also browse people in the same industry. We can make good use of this. By finding his customers through potential customers, we can tap more potential resources.
3. Add through Groups.LinkedinThe group function is currently only available in the English version, and the Chinese interface does not have the group function.Select the search result in the search bar and select it as a group. Taking LED as an example, you can see that there are many groups related to LED. Click on the group you want to join.After passing, we can add every group member and send private messages directly.
4. The last method is to add friends through company information.Taking LED as an example, you can see that there are many companies in the LED industry. Click on one of them to see the company profile. There are also employees of the company on the right. You can directly add employees of this company in the early stage. Find relevant people and add them. it is okay.
It should be noted that freeLinkedinThere will be certain search restrictions when the account is first successfully registered. After about a week of maintenance, Linkedin will release the search restrictions, and we can accumulate more friends for the account.
在LinkedinThe place where content is shared on the website is called Corporate News.We can share relevant content related to the company's products in the corporate news section.
Photos can be product pictures, customer photos, factory photos, and videos can be product production processes, operation details, delivery videos, etc., which can all be updated as corporate news.Let friends who follow us have a comprehensive understanding of the company.In addition to these, we can also share and forward some hot current events, the latest information in the industry, etc.Make our corporate news more vivid while showing the company's strength.
After mastering these steps, ourLinkedinThe official maintenance and operation of the account can begin. All social media require unremitting long-term maintenance in order to achieve quantitative and qualitative changes.are you ready?For more digital marketing tips, please pay attention to the official account Siluzan Academy. See you in the next issue.
