In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-06 Origin: Site
Riding on the momentum of policies such as 'One Belt, One Road', Chinese B2B companies are ushering in a golden period of overseas expansion. More and more Chinese B2B companies are actively exploring opportunities in vast overseas markets.Although the international market's unprecedented attention to Chinese companies has provided market opportunities for the spread of Chinese brands in overseas markets, the inherent impression that overseas markets have formed on 'Made in China' and the ways in which overseas decision-makers obtain information are inconsistent with China's Problems such as differences in corporate brand information transmission channels have also caused Chinese companies to encounter many obstacles in the process of going overseas. 1. For B2B companies, is LinkedIn really suitable for your business? 1. Why is LinkedIn suitable for companies to settle in? According to data, 80% of social platform customers come from LinkedIn, and nearly 80% of marketers use it as an effective source of potential customer lists.At the same time, 92% of B2B marketers choose to advertise on LinkedIn. As a professional social networking platform, LinkedIn receives 660 million global daily ad requests, covering 80% of global Internet users.For B2B overseas companies, it is the best tool to enhance brand stickiness. 2. Is your business suitable for LinkedIn advertising? The key factor to measure whether it is suitable to place LinkedIn ads is: whether your company's main industry, product or vertical market is highly matched with platform users, or whether the platform has customer sources that need to be focused on development.At the recently concluded Boston Content Marketing Conference, a LinkedIn advertising expert suggested that the SaaS industry, technology field, and education industry are actually more suitable for LinkedIn advertising.Of course, this does not mean that it is not applicable to other industries. If you have clear goals and produce content that directly addresses users’ pain points, you can also get a share of the platform. 2. What can B2B companies gain by joining LinkedIn? For overseas companies, what the platform can bring to the company is what they value most. 1. Acquire more high-end elites, achieve the fastest traffic flow, and accelerate the transaction process. According to official surveys, there are 500 million regular LinkedIn users around the world, with more than 9 million companies in 200 countries.Among them, users in the United States top the list, followed by India, China, Brazil, the United Kingdom, etc.How can companies that focus on these countries and regions miss this 'treasure basin of traffic'? The most important thing is that most of the users on LinkedIn are business elites. According to the survey, 75% of the registered users have an annual income of >$50,000, of which 44% have an annual income of >$75,000.Even >50% of users will choose to conduct transactions with companies that they have interacted with on LinkedIn.The proportion of people entering the company's official website through LinkedIn reaches 64%.Therefore, for B2B companies, doing B2B marketing promotion through LinkedIn can be said to be the most effective way to reach high-end elite decision-makers and attract traffic the fastest. 2. Achieve precise positioning and make customer development more targeted If you want to find mainstream customer groups in the furniture industry + executive level + men + the United States on social platforms, and you want this group of people to see your ads, I believe you will definitely gain something on the LinkedIn platform. LinkedIn is different from the target customer positioning function of Facebook and Twitter. Its biggest advantage is that it can analyze different user groups and corporate statistical structures and data, and its customer positioning is more accurate.Specific targeting options include: Occupation: position, qualifications, skills, job functions, group; Company: category/industry, company name, company size; Educational level: school name, field of study, degree; Demographics: gender, location, age. 3. How to create LinkedIn content and create international brand influence Since LinkedIn is so powerful, how should companies operate it to help increase conversion rates and build international brand influence?The content can be said to play a crucial role.Before outputting content, we first need to understand the two major content carriers and produce content that is more suitable for the target according to different carrier channels to achieve different marketing purposes. 1. Be good at using LinkedIn company homepage to fill in content, actively explore, improve search engine rankings, and promote conversions LinkedIn has a relatively large weight on the Google search engine, so if your LinkedIn account is sufficiently advantageous, it will increase your chances of being searched and thus exposed.Among them, the design of Company Page is crucial.In addition to filling in the basic framework, published content is also a big booster. For example, products, services, promotions, and activities in the Company Page are updated from time to time to activate them and achieve conversions. According to a survey by Buzzsumo, on Linkedin, the content that the public prefers to watch and are willing to share, from high to low, is summary, how to, and doubt-solving-why.The length is preferably 2000-3000. However, currently the LinkedIn company homepage does not support publishing articles, but we can synchronize content from Facebook and other communities to LinkedIn.Of course, we can make full use of the dynamic wall in the Company Page to support the creation of 'Celebration', 'Create Voting' and other activities. We can also directly publish promotions and activities with topic tags. In the status bar, you can also Set target groups and some advanced operations to accurately push to more potential users. Under the corresponding dynamic content, real-time data statistics can be performed.The number of impressions, click-through rate, and engagement rate are clear at a glance.Different themes such as promotions, services, and activities can be tested in different time periods, and weekly and monthly reports can be produced regularly to find out the copywriting materials with the best participation rates and click-through rates to promote conversions. 2. Linkedin advertising LinkedIn is actually a very influential social media advertising tool, so how to choose ads now and how to optimize them to achieve the best results?Before placing ads, we must understand the types of ads on LinkedIn and make targeted selections and placements based on marketing goals.On LinkedIn, there are three ad types to choose from: 1) Text ads Text ads mainly consist of three parts, namely title, text description, and thumbnail, which are generally displayed on the right side of the LinkedIn page.How do you measure the effectiveness of text ads?Generally, a click-through rate of 0.03% is considered a relatively good advertising creative material.Text ads have a stronger promotional intention, and product demonstrations and product usage guides can be added to directly promote further consultation conversions.However, this type of ads can only be run on desktop devices and is not recommended for businesses that focus on mobile and tablets. 2) Sponsored content In terms of presentation, sponsored content is the same as news except for a gray 'recommended' advertising logo.Give users a more immersive experience and avoid resistance.Of course, within this advertisement, the company can also set the scope of target customers independently to further expand the target audience of the advertisement.When its click-through rate reaches 0.4%, it means it is a good creative and can continue to be delivered.One point worth emphasizing is that if the company pays enough attention to the mobile side, then this will be a good choice, because more than 65% of the advertising engagement of sponsored content comes from mobile users, ensuring that the content matches the mobile advertising. 3) Sponsored InMail (sponsored email) LinkedIn Sponsored InMail (sponsored email) can create a 'one-to-one' sense of visibility, which allows companies to send customized content directly to users.Therefore, when choosing to run this advertisement, it is recommended to group the audience first and make targeted adjustments according to different audience groups to ensure the maximum development effect. According to various statistics, the effectiveness of using text ads is generally higher than the other two.Next, we will focus on how to set up the content of text ads to achieve accurate traffic flow, improve branding, and increase conversions. Generally, you can set up a picture, 25 words in the title, and 75 words in the content. You can choose square ads, upright ads, banner ads, and long ads. In terms of text description, try to be as down-to-earth as possible and create a sense of immediacy like a face-to-face conversation.For example, words like 'Not yet?', 'Come and try it now', 'Why don't you come?', avoid using sales words like 'Buy', 'Half price' , but adding a call-to-action CTR button will 'quickly click to get it for free' and 'free download'.Where can I see ads?Generally, it is above the personal dynamic wall, the homepage dynamic area or the side column.Overall, the location is quite eye-catching. When it comes to selecting advertising targets, the more detailed the selection, the more accurate the advertising will be.For example, you can choose directly based on the user's education, position and other information.However, LinkedIn will also tell us that if the number of people advertising is too small, it will suggest removing some restrictions. The advertising pricing method can be selected according to different promotion goals.If you want to get more website traffic, you can choose CPC cost per click; if you want to build a brand and enhance brand impression, you can choose CPM cost per thousand exposures. In general, LinkedIn, as the third largest social platform in the world, is no longer just a place for job seekers. Most people on LinkedIn have decision-making power, which means that developing B2B business on Linkedin will be smoother.Carry out overseas business through LinkedIn, build a brand, recruit elite and high-end people, and create a 'cornucopia' of enterprises!