Views: 0 Author: Site Editor Publish Time: 2021-05-01 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy. I have successfully gone overseas and will accompany you all the way!
As a social platform, Facebook has 2.38 billion monthly active users. Users from all over the world can join, providing more sources of customers for companies engaged in global trade.Among them, Facebook groups, as an important part of the platform, aim to provide users with a community for communication. Users gather around common topics to learn, share and discuss. It has become a tool used by many foreign trade companies to accurately and quickly find potential customers. channel.
However, for those who have just settled inFacebook operationFor B2B companies, there are still questions about how to use groups to develop customers. In fact, there are two main ways to use Facebook groups to develop customers, namely joining Facebook groups and creating groups. Next, we will start with these two methods. Start from all aspects to help B2B companies develop customers efficiently.
1. Join the group and develop customers
1. Join the group by searching keywords
Generally speaking, we select appropriate groups by searching for keywords and join them. Next, we bring you several most common search forms with high success rates:
1) Search by product keywords
First of all, we can search by entering product keywords. For example, if we export steel pipes, we can directly enter 'seamless steel pipes', 'stainless steel pipes', 'steel pipes', etc.In this way, the groups that generally appear are those that are highly matched to our industry, and the members in them are either customers or peers.We recommend that you choose a group with a relatively large number of members and a relatively active group. This way, whether we are looking for potential customers or publishing information, it will be easier to have substantial results.
2) Through upstream enterprise product keywords
Of course, it is also a good idea to search for upstream enterprise product keywords.For example, if we are engaged in exporting steel pipes, we can actually enter upstream product keywords, such as 'steel plate', 'hot-rolled steel plate', etc.The groups found in this way involve a wider business scope, which helps us find more potential customers and is more conducive to the development of our subsequent business.
If we want to target a specific country based on the above, we can use the form of 'keyword + country', and the system will automatically filter out groups in specific countries who are engaged in or looking for these products, which is more accurate.
When we enter the above keywords, many groups that match our keywords will usually appear. By looking at the group name, group profile, etc., we can filter and measure which ones are suitable for us to join.
Tips~: One thing that needs to be emphasized here is that some groups do not have join application settings. We only need to click 'Join' on the right to become a member of the group immediately. However, some groups require identity verification. For example, some groups will set up 'Why join?' question verification. At this time, it is recommended that everyone directly indicate their identity and purpose, which will make it easier to pass, for example: 'We are a valve manufacturer', when the administrator reviews After passing, we become a member of the group.In order to pass the review more smoothly, it is recommended that you apply in English.Because in Facebook, English can be said to be the universal language.
2. How do we develop these customers?
1) Actively add them
After joining the group, you can take the initiative to add relevant customers.For example, click 'Members' on the left, and the avatars, links, etc. of the members in the group will appear on the right. Then we click to enter their homepages to view their profile information. It is worth noting that we first need to find the members. People with titles such as self-employed and manager can be added proactively. After all, they will have more decision-making power.
One thing to note here is that we do not recommend adding friends at the beginning. You can first check the customer's homepage to understand the customer's preferences and interests. Then you can like his messages and send private messages or comments using common interests as topics.Doing this can deepen your impression of us. Don't directly introduce our products to the other party, which may easily arouse the other party's resentment.In short, if you first let customers put down their guard through daily communication and greetings, and then invite them to add friends, the success rate may be higher.
2) Let users actively add us through some information
In addition to actively adding users, we can also send some information to let customers actively add us. For example, we can publish some similar information in a group and wait until users ask. For example, if we are engaged in LED export, we can publish 'LED Line Light, Black Or silver shell, can be customized 0.6 meters, 1.2 meters, 1.5 meters, 1.8 meters, 2.4 meters, simple but very elegant office lighting, supermarket lighting, shop or shop lighting 'If there are customers who need this, I believe they will take the initiative. Add us.
In addition, if someone in the group asks questions related to our products, services or professional fields, we can take the initiative to answer them and interact more with these people in need. I believe that through constant contact, if they have If you have any needs, we will take the initiative to add us for enquiry.
2. Create your own group
Compared with joining a group, creating our own group will be more convenient for us to carry out subsequent customer development.Putting our existing customers into a group and interacting with them can increase customer stickiness.After adding some potential customers, our interactions with existing customers can be seen by the other party, which can make potential customers gradually trust us.
It's worth emphasizing that any Facebook user can create a group.The steps to create a group are also very simple. You only need to complete three pieces of information, namely 'Group Name', 'Add User' and 'Privacy Settings'.
1. Give a title that represents your identity
It is important to give the group a title that represents your identity so that accurate users can find us.Generally speaking, it is recommended that you choose the keywords that are consistent with the field we are engaged in. The more precise the keywords, the better. For example, if we are engaged in LED export manufacturing, it is best to use 'LED' or expand on the basis of LED, but we must keep the keywords. , this can try to ensure that those who join us are potential customers who really have needs or are interested in this aspect.
2. Accurately add members in the group
Since we are creating a group, we must have personnel support in the early stage. We can add our company insiders and our own Facebook fans in the early stage.
This will not only help answer users’ doubts in a timely manner in the future, but also help consolidate old customers and increase the activity of the group.It will also indirectly improve our ranking. In this way, when other customers in need search the group, our ranking may be higher, which is conducive to the joining of new customers and better development of new customers.
3. Privacy settings
The platform provides three options: 'closed', 'public' and 'private'.
Public status means Facebook users can see any information in this group.The private setting is that only current members can see any information in the group, and people who have not joined the group cannot view any information.In the closed state, only members of the group can see the member list and content posted in the group.
When we create a group, we need to set it up according to our actual situation. If the main purpose of creating a group is to consolidate and maintain our existing friends and customers and facilitate business exchanges and interactions, it is recommended to use a closed state, which can also prevent peers from coming. To poach our customers; if we want to attract a large number of potential customers through a group, especially when there are few members in the group, it is best to use public.
Tips: For groups with less than 5,000 members, this privacy setting can be modified at will, but the change frequency is 28 days/time. If the group has more than 5,000 members, the closed group cannot set the privacy to public. On the contrary Then yes.
4. Carry out customer development
1) Update and upload some product information in a timely manner to determine customer value
The purpose of creating a group is to promote products and find customers. Therefore, we must frequently publish and update some product information. When customers leave questions and messages under the information, we must respond in a timely manner to increase customer stickiness and determine which products to use. Users have development value, and then we formulate a table to record which users have greater intentions and which ones are marginal, so as to prevent us from missing valuable customers.
2) Propose friend relationships with members in the group
When a customer joins our group, we need to establish a friend relationship with them in a timely manner. For example, after a week of interaction, we can actively apply for Facebook friends and interact with them on Facebook. For example, when they post something about 'The types of LEDs' Which ones? 'When waiting for information related to our industry, we can take the initiative to leave messages under the account to increase our presence and increase stickiness.
3) Identify peer customers and develop them into our customers
Of course, there may be some peers in our group. At this time, we can directly click to enter his homepage, and then check his friends and users who have liked him. There may be their customers in there, so we can By viewing this information, we can develop those customers who have needs into our customers.However, some accounts now have a hide friend button, and we sometimes cannot view their friend information.
3. Precautions
Of course, in order to use Facebook groups to develop customers more effectively, we still need to understand some precautions.
for example:
1. Try to avoid joining groups with too many permissions.
In fact, some groups have strict posting and review systems.For example, in terms of posting permissions, in some groups only administrators can post within the group or all group posts must be reviewed by administrators or moderators before they can be published, etc. If it is such a group, we can post first after joining. Testing, if the information we publish consistently fails or the information cannot be sent, we may end up not only not acquiring customers, but also losing our customers.
2. After entering the group, don’t rush to publish and then promote information. Interact and comment first.
In fact, each group has its own group norms. After entering, we must read the rules first and grasp the timing of publicity.Many groups do not support members who post advertisements as soon as they join, and may be directly blocked.Therefore, we suggest that you interact with administrators and group members first, participate in our related topics and comment more, and then publish them one after another.
3. Understand the active time of group members and make arrangements in advance
Of course, we also need to know the active time of group members and make arrangements in advance.For example, some companies target customer groups in the UK, and most of the groups are British users. At this time, we have to calculate the time difference and try not to send frequent messages during their rest time.
Here we recommend you a global time query tool 'timeanddate', which can query timetables around the world in real time and help us get accurate time periods.
4. It is best to switch to English mode
Sometimes in the Chinese interface, the group column is not displayed, and it may only display a lot of results directly.Therefore, we recommend that everyone switch the page language to English mode when searching for relevant groups.
The above are some of the methods we introduced to you to skillfully use Facebook groups to develop customers. Have you learned them all?
