In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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There are three main marketing models of enterprises, B2B, B2C, and C2C. B2B, as a traditional marketing model, is facing several problems in the era of rapid development of the Internet, such as: traditional market insight methods cannot obtain specific marketing effects. It is becoming increasingly difficult to acquire customers, it is impossible to meet customer requirements in a timely and accurate manner, and marketing budget expenditure cannot be effectively optimized.B2B companies have to consider online channel expansion. However, due to the lack of online marketing experience, many B2B marketers have the perception that online channels are difficult to do, and they are wavering between traditional channels and online channels. Today Based on previous experience in cooperation with B2B companies, combined with several major pain points of B2B overseas marketing, we will introduce how to useGoogle adsDilemma, allowing B2B companies to achieve more cooperation with overseas companies!
Problem 1: Unable to measure conversion advertising marketing effects
The inquiry acquisition and sales process are separated online and offline. For most traditional B2B companies, although many inquiries are obtained online, the follow-up sales process after the inquiry is still offline, which prolongs the overall cooperation. The progress of the transaction is limited to a large amount of information, which is too laborious to count, making it impossible to quickly obtain product conversion data and measure marketing effects.
In addition, the sales staff feedback inquiry quality mechanism is imperfect and lacks objective evaluation standards and fixed evaluation processes. As a result, market and sales information cannot be synchronized, making it impossible to accurately obtain feedback on the effectiveness of each marketing activity.Therefore, the evaluation feedback is not applied to the online marketing platform as a basis for improvement, which is also the reason why the marketing effect cannot be measured.
Solution: Google Ads tracking, measurable marketing results
In view of the separation of online orders and offline sales, B2B conversion closed-loop tracking needs to be implemented to measure marketing effects.At this time, we can use Google Ads for data tracking to solve this pain point.
(1) Screen conversion operations and record valuable data on Google Ads to track customer behavior such as submitting inquiry forms, actively initiating chats, clicking on calls, email contact information, visiting pages, registering as a member, downloading quotations, etc. .
(2) Google Ads will evaluate based on the recorded inquiry information, and then optimize the website conversion path for the parts with low inquiry quality.For example, when there is a lot of invalid information in the inquiry form, you can choose to add a submission verification threshold to greatly filter out the amount of invalid inquiries.
Tips: You can use a mature CRM system to transfer customer offline order data to the Google Ads system to open up market and sales data.
Problem 2: Unable to balance traditional channel and online channel operations
Traditional customer acquisition methods for B2B overseas companies mainly include email marketing, search engine optimization, offline exhibitions, online advertising, offline advertising, etc.Many companies that have difficulties in online marketing operations will use offline promotion channels as their main way to acquire customers, such as overseas exhibition marketing.They believe that customer information obtained at exhibitions is more authentic and reliable, and online information makes it difficult to control specific situations.However, with the development of the market, the marketing efficiency of exhibitions has gradually declined.Part of the reason is that the way customers obtain inquiry information has shifted from offline to the website. Second, exhibitions are usually contracted by large companies, resulting in some small companies having little visibility and few opportunities for cooperation.This leads to conflicts between traditional channels and online channels.
Solution: Drainage + interaction, joint marketing through online channels and traditional channels
Based on this phenomenon: We recommend that you adopt online traffic + offline interactive marketing to balance the two channels.Take the simultaneous development of exhibitions and online promotions as an example:
(1) On the basis of customers submitting inquiry orders, use online information, such as intelligent solutions/advertising (Google ads, Youtube video ads), etc., to promote and publicize through multimedia channels, thereby attracting more customers to participate in offline interactive exhibitions , to maximize customer contact.
(2) Collect information about exhibitors and prepare content for communication with exhibitors based on the progress of CRM customers.
(3) You can play your own video brand advertising cases during exhibition activities to deepen customers' understanding and trust of products.
(4) Add important location information, such as the official website, so that exhibitors can scan the QR code to follow the relevant website so that customers can follow up later.
(5) Combined with specific exhibitor customer information and based on customer needs, use Google Ads to establish an online advertising campaign to reach customers again and achieve conversion.
(6) Establish a list of remarketing users and track the results of customers.
Through the above activities, online (official website, Google ads, video ads), etc. are linked with offline activities to form a closed marketing loop, thereby conducting effective product/service marketing.
Problem 3: Lack of experience in brand advertising production
Companies that lack experience in brand advertising production, believe that producing brand advertising will cost a lot of money, lack confidence in the effectiveness of brand advertising, and other factors that make B2B online marketing difficult, miss important opportunities for publicity and promotion. Compared with companies that have gained popularity through advertising, their competitiveness is obviously too low. If overseas customers lack trust in domestic companies, the possibility of using online marketing to achieve more cooperation will be greatly reduced.
Solution: Use YouTube for brand advertising
YouTube is the world's largest video platform, with 1.5 billion monthly active users, 6 billion hours of video viewing per month, and more than 400 hours of content uploaded every minute. Therefore, we can use YouTube for overseas brand promotion.When creating a YouTube channel, it is recommended that you use a 16:9 video size and a concise and clear title. It is best to insert some keywords to catch the user's attention.In addition, the description section will focus on the first three lines, so it is best to highlight important information and attract users to click and browse.
Tips: B2B companies can use these three video types for brand advertising promotion, namely TrueView Discovery ads, TrueView for Action mobile ads and TrueView Form Ads form ads.
Problem 4: Poor independent station construction
Compared with the fierce competition among website platforms, where it is difficult to get a piece of the pie, establishing your own independent website is another effective way to achieve overseas marketing.However, many B2B companies do not pay enough attention to it, resulting in poor independent website construction and insignificant marketing effects.In fact, as an official website with sales functions, the independent website’s pages, modules, and functional designs all directly market the product conversion effect, including whether the product information conveys accurate user needs and allows the audience to quickly understand trust, and whether the keyword creative content can attract Specific design issues such as how the audience enters the landing page to purchase products and whether they can quickly log in to the website when there are too many users are very important.
Solution: Build a reliable independent website—Sunac Cloud Independent Station Building System
Therefore, it is recommended that everyone build a reliable independent website. Sunac Cloud Visualization Independent Website Building System has the following functional advantages to help us optimize the independent website:
(1) Different industry templates have been established according to the needs of users in different industries, and can be adjusted independently;
(2) The Sunac Cloud website has a function to automatically generate a new landing page. It can independently build a landing page by identifying user search information, and put product-related keywords, product information and other relevant materials into the website's response material library;
(3) Equipped with multiple persuasion sections and information retention sections, potential customers can enter the product page to learn product information details by searching for keywords, and will also see a contact section to facilitate customer communication.
The above is the relevant knowledge about online marketing for B2B companies introduced to you today. By directly facing the pain points of going overseas, analyzing the reasons, and combining relevant solutions, we can help B2B companies going overseas to develop their own overseas markets.