In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-12 Origin: Site
As we all know, the Facebook platform is the largest social platform overseas, with 2.7 billion monthly active users (accounting for more than 1/3 of global users). In June 2020, Facebook's average daily active users were 1.79 billion, with a huge population base.And Facebook’s family of products include Facebook, WhatsApp, Messenger and Ins, which provide many advertisers with many opportunities to promote their business. Therefore, it is also known as 'overseas national-level social networking'. Its user base and extensive traffic have become It has become one of the customer acquisition channels that many overseas merchants are closely focused on.However, with the continuous influx of businesses, the overwhelming number of adding friends and sending advertisements through private messages has brought a bad experience to users and has also had a certain impact on Facebook's social environment.So how can we maintain the Facebook environment while getting inquiries and increasing conversions?How to operate the account correctly?Today we will share with you someFacebook optimizationStrategy.
1. Create the best Facebook homepage posts, not just perfunctory posts!
Almost every 60 seconds, there are about 317,000 status updates and 54,000 shared links uploaded to the Facebook platform. There is a lot of content, and users are dazzled by it, and they may cross out our messages casually.To stand out from this content and attract users’ attention, you need to create high-quality post content.
Introduce high-quality ideas: For example, the steel pipe industry posts about seamless carbon steel pipe products. The content is concise and clear, directly indicating the remaining inventory and leaving contact information to attract interested users to stop and browse and communicate with us.It is recommended to include creative ideas such as pictures, animations/videos, etc. in your posts, and use high-quality materials to accurately convey product information.
Appealing: Create appealing posts that allow users to complete the expected actions that advertisers want them to complete, such as sharing articles/blogs in website links, providing users with a link to jump to the email newsletter subscription form, and inviting fans to participate. Post comments to interact and more.Of course, you can also use call-to-action to prompt users to complete the operation, such as contact us, make an appointment for service, register now, etc.
Understand your audience: Create posts that interest your audience and increase conversions.Advertisers who don't know who their target audience is can use the performance analysis in Facebook's management page to understand the source of the audience and the types of posts they have interacted with in the past, including the number of user operations, page views, number of post interactions, and the number of people who followed us Fan’s gender/country/city/language, etc.Pay close attention to the audience and see if there is a sudden increase in the number of likes, comments, shares and other data?And think about the following questions: Does the post call to action?What is the creative type of the advertiser?Is the content of the post persuasive?Continuously optimize Facebook posts based on the audience information obtained.
Pin important posts to the top: Major news and announcements about the company can be placed at the top of the homepage for easy viewing by customers. They will know immediately that the company is holding promotional activities or events such as the company's third anniversary. Of course, pay attention to the timeliness of the news. Delete and update in time.
All of the above points will increase the relevance of the content to potential shoppers and increase opportunities for interaction with potential customers.
2. How to better promote your FB page and increase its popularity?
Many users probably have their own business pages, so how to promote Facebook business pages to add more popularity to themselves?The premise must be to enrich our Facebook page. Facebook users like to browse friends’ profile pages and pages that their friends are interested in. Pages with rich content can easily attract users’ attention.When advertisers create a Facebook business page, they must choose the appropriate category based on the industry and product, and choose an eye-catching cover image.For example, the banner image of this company, which mainly sells products in the steel pipe industry, is high-definition, suitable in size, and highlights the characteristics of its industry products, making it clear at a glance.Regarding banner images, you can use online image editing tools (Fotor, Canva, etc.) to design beautiful images.Next, we will improve the account information, such as introduction, upload event photos, etc., to increase the user's credibility and create a good impression of us.
after,Take advantage of viral marketing, allowing users to participate in page activities. Once fans comment on interesting things on the page, Facebook will publish this behavior to fans and friends in the form of 'news feed'.This will attract fans and friends to our page.In addition, we can also use the existing network to tell the company's email users and blog readers to become our fans and follow the latest news of the company.Or use Facebook ads, Facebook allows users to advertise pages, groups, events, etc.
3. A powerful tool to help advertisers with Facebook marketing!
Next, we will introduce several powerful tools to help advertisers gain customers through Facebook marketing.
1. Facebook Timeline Contest
The first tool is suitable for creating activities, helping advertisers create sweepstakes, competitions, photography contests and other activities on Facebook's Timeline. Winners are randomly selected from participants, which can greatly mobilize user activity.
2. ShortStack
The second tool helps advertisers easily create Facebook social contests, giveaways and landing pages that customers will love.And there are powerful analytics, including campaign views, traffic sources, volumes, device types, and more.And based on its powerful marketing automation function, it collects customer data to generate automatic reply emails, and conducts regular follow-up on emails.
3. Facebook marketing plug-in--smart tool
What I also need to introduce to you here is a very practical tool - Facebook marketing plug-in, which includes four functions: professional posting, post preview, group posting, and post list. It also realizes intelligent posting. Sunac Cloud integrates all the functions of the website. Products can be synchronized to Facebook with one click, and product titles, descriptions and pictures can be automatically retrieved to improve content distribution efficiency.Moreover, Sunac Cloud is the first company in China to successfully integrate the three major consulting sources of FB, which can be said to have truly realized third-party management of FB page.
Finally, I summarized some methods for quickly acquiring customers through Facebook marketing for your reference~
Put a social signature on your emails
Advertisers who frequently use email marketing are recommended to embed social icons in emails to increase customer attention to us.
For example, if you are holding a Facebook event, you can attach an event link to the email, similar to a call to action!
Offline promotion of Facebook traffic
In addition to online promotion to attract customers, when communicating with customers offline, you can print your Facebook account on your business card, add Facebook friends, or conduct Facebook traffic promotion at a special venue.
Grasp the time period when Facebook posts news
Observe the time period during which users browse Facebook updates, and which time periods have the highest number of views within a day.You can use the performance analysis mentioned above to understand when is the best time for advertisers to publish posts, so as to continuously optimize Facebook marketing strategies.Of course, we can also use other tools (such as Sprout Social) to view a lot of useful data, such as what time period is the most active, what keywords are used to search, etc.