Views: 0 Author: Site Editor Publish Time: 2022-01-01 Origin: Site
Linkedin is currently the world's largest workplace social platform, with 670 million business people. It is a valuable tool for establishing connections with professionals from all over the world.80% of foreign B2B marketing leads can come from Linkedin. Target leads can be job seekers, workplace influencers, customers, executives, etc. 92% of B2B marketers prefer to use this platform, whether you want to expand your business or expand your business. Personal network and Linkedin are both good promotion platforms.Advertisers who operate Linkedin accounts well can increase brand awareness and increase business traffic. But most people have the misconception that simply copying and pasting the latest blog post and promoting it is ok. This is not the way to generate engagement, leads or sales.In recent years, Linkedin has experienced a strong upward trend in both user activity and content engagement.So how to operate a Linkedin account?In order to accurately reach the audience and obtain more business opportunities? Linkedin accepts a wide range of industries, such as wire mesh, steel pipes, clothing, beauty, education, etc. To facilitate everyone’s better understanding, let’s take the steel pipe industry as an example to properly explain, optimize, and interpret Linkedin marketing techniques. .XX steel pipe enterprise marketing goals: 1) Establish a storytelling strategy through content and organically integrate the brand into the core of the experience; 2) Occupy the industry leader position and enhance brand image; 3) Enhance market awareness of corporate services/products and attract business people, entrepreneurs and decision-makers. 1. The steel pipe industry has a certain theme, but you don’t know what to post on LinkedIn? First, let’s look at how the steel pipe industry determines the content section. According to our understanding, most of the exciting content has three characteristics: interesting, informative and instructive.It is conceivable that if advertisers keep repeating the same topic (such as steel pipe prices), the audience will be exhausted. Only exciting content composed of different topics will maximize user participation and stimulate users to make quick decisions.Advertisers can promote products based on specific monthly/weekly themes. For example, this month they mainly promote seamless pipe products and praise their quality. Then next month they may promote spiral pipe products and focus on price. Alternatively, they can promote products from multiple perspectives. Promote your own products in all aspects. Of course, the post posted by the advertiser can also invite customers to learn more about the product, such as the material, length or quantity of the product?Provide 24-hour lowest quotation to attract visitors while leaving their contact information (website link/email/phone number, etc.), coupled with product pictures explaining product specifications and models, to further attract precise audiences. Tips:It is recommended that advertisers should not just stick to official written expressions when posting, as this may distance themselves from users, and a chat method similar to that between friends may be favored by users. Advertisers can also post according to the list of topic prompts below: Control the audience situation and optimize subsequent content Finally, advertisers can publish through Linkedin audience analysis or what they learn from the Internet about the types of content that users like to see. For example, in Linkedin data analysis, which day has the highest page views, what kind of content is popular among users, and Understand the region and industry of your audience, etc., to better optimize subsequent content and attract more accurate audiences. Fotor--Exquisitely designed Linkedin pictures, massive templates for use, easy and convenient to complete As mentioned above, when posting on Linkedin, in addition to text, pictures are also very important.This photo retouching design tool can easily adjust the color, size, brightness, etc. of pictures, and provides HDR effects to meet advanced editing needs.And a variety of photo filters give a magical touch, and advertisers can edit photos in the way they want.In addition, this tool can also edit Linkedin background, and many exquisite design templates are available. Photopea The second tool introduced next is also a graphics online editor. Advertisers can use this tool to adjust image size, create illustrations, process photos, etc. This tool supports layers and provides a variety of functions, such as layer masks. , blending mode, smear tool, gradient tool, etc., and supports most image formats. It is simple and convenient, easy to learn and operate. 2. How to expand your LinkedIn network? After understanding how to better publish posts to attract audiences, advertisers also focus on how to expand their network of contacts and strive for more business opportunities.Here are some suggestions for you: 1. Linkedin profile--keywords guide traffic Business pages are valuable, providing customers with more information about your business and linking to your own homepage, while personal profiles clearly dominate Linkedin and gain more attention and engagement.Here’s why: Advertisers cannot send connection requests/personal messages from business pages; Advertisers cannot use Linkedin Publisher from business pages; People tend to focus more on profiles than brands; People want to interact with other people, not companies; So posting from your profile will get the most engagement, so how do you direct traffic?For example, when optimizing keywords, advertisers can add industry hot words + core words + media words to the information, which will make it easier to be discovered by users.The requirements for adding keywords are also listed below: 1) Emphasis on professionalism and relevance; 2) Avoid stacking keywords; 3) Seize customer needs and highlight highlights; 4) Regular updates and optimization; 2. Update information frequently When an advertiser masters a new skill/starts a new business, they may forget to update their Linkedin profile.This will lead to outdated information, customers will think that we are not active enough and not worthy of further communication, and thus some users will be lost.Moreover, users often search for the information they want on the platform, such as industry, company, location, etc. If the information is not updated, we may be excluded from relevant search results. 3. Optimize for mobile terminals Make sure all content in the advertiser profile (images/videos, etc.) still works properly on the mobile app.Google previously launched mobile-first indexing of search results.While this affects the website, it also affects how advertisers perform on Linkedin.For advertisers who want to connect with users quickly, it’s important that Linkedin profiles are mobile-friendly. 4. Optimize Linkedin posts Advertisers can create three types of content directly on Linkedin: Posts: short content, such as status updates and quick sharing; Video: Video files can be uploaded directly to Linkedin; Article: Linkedin Publisher allows publishing long articles; The probability of posting on the Linkedin platform is much higher than other options. Each post has a maximum of 1300 characters. The first 2-3 lines are very critical. Unless the user clicks 'View more content', all the subsequent content will be ignored. will be hidden.Therefore, advertisers are advised to use shorter sentences, spacing, and emoticons to separate posts and avoid lengthy text. Tips: If you share a link to an external article or website, it is recommended to put it in the first comment rather than in the post. 5. Publish native videos Compared to sharing external videos, local videos uploaded to Linkedin have a better chance of being shown and engaged.Linkedin native videos can be up to 5GB in size or 10 minutes in length, but videos under 90 seconds seem to be more popular.It is recommended to add subtitles function. Some users try to understand product information through subtitles (such as public places). We can incorporate it into the video strategy to increase participation. Tips:Some things you need to pay attention to~ Request a referral Let existing contacts recommend us to new contacts, which can effectively expand your network.In the free version of Linkedin, advertisers get 5 free referral requests.If an advertiser browses a contact's network, they can invite them to become your contact as well.Of course only do this if you know the person personally. Join and participate in Linkedin groups Advertisers can start topics or participate in discussions to increase their exposure, use Group to post and communicate with customers, and you will be notified when local groups have activities.Linkedin allows group members to post an unlimited number of posts, and you can take advantage of this to post in the group to promote products. Contact the other party through on-site messages: In-site messages are letters sent within Linkedin. 1) Only a limited amount of on-site messages can be sent on Linkedin, and there is a fee for on-site messages. Linkedin prefers the sales model of sending business letters (VITO letters) to senior executives in person, rather than the anonymous phone sales (smile and dial) model. . 2) If you add some information to the letter to explain your personal relationship with the other party, it will be beneficial to cooperation.
