In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 569 Author: Site Editor Publish Time: 2023-07-27 Origin: Site
independent station
It refers to a website built by oneself, which does not rely on any third-party platform and has complete autonomy and control.
An independent website allows you to better showcase your brand and products, build your customer base, and increase your profit margins.
However, independent stations also face an important problem, that isHow to attract and retain users,Right nowHow to optimize website SEO and attract traffic。
SEO optimizationIt refers to improving the ranking and visibility of the website in search engines by optimizing the website's structure, content, code, etc.
drainageIt refers to guiding users to your website from other channels or platforms through various methods to achieve conversion and transactions.
News/Blog SectionIt refers to the functional module that can publish and manage news or blog articles in the background of an independent station.
Different independent station building platforms may have different names and operation methods, but the basic principles and functions are the same.
Making good use of news/blog sections can help you:
• Increase the content quantity and quality of the website, thereby improving the website's weight and ranking in search engines.
• Increase the keyword coverage and density of the website, thereby improving the website's relevance and matching in search engines.
• Increase the website's internal and external links, thereby improving the website's credibility and traffic in search engines.
• Increase the user experience and interactivity of the website, thereby improving the website’s retention and conversion rates.
So, how to make good use of the news/blog section?
Determine the topic and goals of the news/blog section
Before you start publishing news or blog posts, you need to
First decide what topic and purpose you want to write about.
themeIt refers to what aspect or field you want to write about.TargetIt refers to what effect or result you want to achieve by writing this content.
Identifying your topic and goals can help you:
• Choose a content direction that suits your brand, product, industry, market, etc. to make your content more relevant and professional.
• Choose a content strategy that suits your target audience, target keywords, target channels, etc. to increase the attractiveness and conversion power of your content.
• Choose a content plan that fits your time, resources, abilities, etc. to increase the efficiency and quality of your content.
To determine your topic and goals, you can use the following methods:
• Do market research, collect and analyze data and information about target markets, industries, competitive environments, etc.
• Conduct customer interviews, communicate directly with existing or potential customers and obtain their feedback and suggestions about your brand and products.
• Do competitor analysis, collect and evaluate data and information about competitor brands, products, content, strategies, etc.
Create content and format for news/blog sections
After you decide on the topic and goals of your news or blog post, you can start crafting the content and format.
contentIt refers to the specific text, pictures, videos, etc. you want to write.FormatIt refers to the structure, style, specifications, etc. you want to follow to present the content.
Creating content and format can help you:
• Showcase your brand image, value proposition, product features, etc., thereby increasing users’ awareness and trust of you.
• Convey your industry knowledge, professional skills, usage experience, etc., thereby increasing users' interest and demand for you.
• Guide users to take next actions, such as visiting your website, purchasing your products, sharing your content, etc., thereby increasing user loyalty and recommendations to you.
To create content and format, you can use the following methods:
• Do keyword analysis, determine and use keywords related to your theme and goals. Whether it is the title or the text, you can include keywords. Set the keyword density in the text part (3%-7% is better), and use the keywords in the picture file in advance. Naming, etc., thereby improving the visibility and searchability of the content in search engines.
• Do content analysis, determine and use content types related to your topics and goals, such as news stories, tutorial cases, classic reviews, daily updates, festival activities, etc., to improve the diversity and interest of the content.
• Do format analysis, identify and use formatting elements related to your topic and goals, such as titles, subtitles, paragraphs, lists, pictures, videos, etc., to improve the readability and visibility of your content.
Publishing and managing the content and performance of news/blog sections
After creating the content and format of your news or blog posts, you can publish and manage the content and effects.
releaseIt refers to uploading content to the news/blog section in the background of an independent station and setting relevant parameters.manageIt refers to monitoring and evaluating published content, and modifying and optimizing it as necessary.
Publishing and managing content and effects can help you:
• Ensure that content displays properly on the website and can be indexed and ranked by search engines.
• Make sure the content achieves its intended goals and delivers the desired results.
• Ensure content is continually updated and improved and adapts to changing markets and users.
To publish and manage content and effects, you can use the following methods:
• Make publishing settings, set the release time, classification, tags, links and other parameters of the content, thereby improving the organization and operability of the content.
• Do effect monitoring, use the independent website backend or other tools to collect and analyze data on the number of views, clicks, conversion rates, etc. about the content, thereby improving the measurability and evaluability of the content.
• Do content optimization, based on the results of effect monitoring, modify or add content, such as adjusting keywords, adding images, setting the content and location of anchor text, adding corresponding hyperlinks, etc., thereby improving the optimizability and sustainability of the content.