In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 783 Author: Site Editor Publish Time: 2022-11-11 Origin: Site
As a video website with more than 2 billion monthly active users, YouTube has naturally become a major traffic battlefield for advertisers, and more than 90% of consumers said they discovered new products and brands on YouTube.So YouTube is such a good platform, but there are still many advertisers who repeatedly run into obstacles due to incorrect operating methods. So how should they operate to get more traffic from YouTube and double their ROI?
B2B companies build brand trust--YouTube video marketing
Experienced advertisers know that it is difficult for B2B companies to acquire customers and the quality of customers is not high. This is simply because the company's brand awareness and influence are weak, or overseas buyers lack trust in Chinese companies.Therefore, building trust is the focus of B2B brand building.YouTube videos can more intuitively allow potential customers to understand the company's strength and advantages, and learn more about the company's product production process, etc. The effect created is better than the website and text descriptions.Through carefully crafted videos, place YouTube video ads to reach potential customers.
1. YouTube video content marketing plan
When advertisers do foreign trade B2B video marketing, they create a complete content plan instead of just producing whatever they want today and changing the content at will every day.YouTube is a website that affects people's purchasing decisions. When people think that the advertisement is relevant to them, they will pay three times the attention. Therefore, based on past operating strategies, we summarize the video content into the following categories:
1) Traffic video
The main task of the YouTube algorithm is to help users find the videos they want to watch and improve user long-term engagement and satisfaction.It is not enough to rely solely on algorithms. Therefore, it is crucial to grasp traffic-type videos and use search to attract traffic to videos. Keywords/topics are what need to be considered. You can use YouTube keyword research tools or other free keywords here. Research Tools.Turn various product keywords and industry-wide keywords into topics.
For example, in the steel pipe industry, the keyword is stainless steel pipe, and a video is created around this topic.to increase ranking and exposure in searches.When users search for this keyword on Google, related videos will be displayed below the search box, thereby directing potential visitors to YouTube.
2) Introduction video
Introduction videos mainly introduce company products/services, such as the production technology, production process, quality control, engineering drawings and shipping process of the steel pipe industry.Product topics have various dimensions, such as what is stainless steel pipe?How does stainless steel pipe work?What scenarios are it commonly used in?Secondly, introductory videos also include company introductions, department introductions (engineers, quality inspection), founder stories, etc., to spread brand culture and serve as video content supplements to establish corporate image and enhance users' trust in us.On the other hand, you can stand on the customer's side and present customer reviews to further enhance customer credibility.
3) Value videos
Most value videos collect and process information. The production cost is low in the form of a list, such as 10 XX suppliers, 5 key points in the transportation of XX products, etc. Keywords such as Top, best, and VS can be used.This type of video not only attracts users to watch, but it is also relatively simple to create content.
2. Extend user viewing time--YouTube Analytics
The user's viewing time reflects important factors such as the quality, rhythm, user loyalty, and points of interest of the video. The longer the viewing time, the more conducive to conversion.So how to extend users’ viewing time as much as possible?How do you know how long the user has been watching?Don’t worry too much here. YouTube will record the user’s viewing time, including whether people clicked on the video, whether they participated in the interaction, how long they stayed, whether they watched for 8 seconds or 10 minutes, and detailed records of user behavior changes.
3. Use keywords – drive your audience from Google to YouTube
In the traffic video above, we mentioned keywords to increase the ranking and exposure of YouTube videos in search engines.The selection of keywords must not only be related to the product/service, but also cover the user's search intent.Google users get the answers they want by searching keywords. The more relevant the content is, the longer the video viewing time will be.The user intention brought by organic search traffic is mainly to find content, which has a high degree of participation.For example, stainless steel mesh, guardrail mesh, filter mesh, PVC guardrail, woven mesh and other products in the wire mesh industry can be used as keywords. As for keywords, it is recommended to use keyword research tools (KeywordTool.io, Kparser). Appropriately add long-tail keywords to get more traffic.
4. What should you pay attention to when creating videos?
①Title + description: The number of words in the title should not be too many, and corresponding keywords can be added; in order to facilitate customer access, a website link can be added to the description position;
② Set tags: Let the system quickly understand the content of the video, which will help improve the video ranking and increase exposure. When setting tags, you can use tools such as keyword planner;
③ Add subtitles: Cover the audience range, such as deaf people, people with other language groups, or people who choose silent viewing mode on mobile terminals;
④Card position: Displayed on the right side of the video, including channels, links, public welfare, etc. Adding cards can quickly achieve the marketing goals of advertising.
5. How to increase the number of advertisers’ subscribers?
Advertisers need to make the topic of our channel clear to users, which is equivalent to the channel introducing itself to visitors:
who I am?
Why should you follow me?
What makes the channel different?
What do you get when you subscribe to me?
Try to keep it to less than one minute, be interesting and leave visitors with no questions about your channel topic.
Many advertisers who choose regular service providers have achieved or even exceeded their expected goals. Not only have they established video channels on YouTube, allowing users to have a deeper connection with their products through video display, but they have also established the company's brand image. And through the analysis of video viewing rate, video viewing audience, advertising form, delivery area and delivery period, the advertising can be more targeted, improve the delivery effect, and achieve doubling of ROI.